All In One SEO Plugin & Titles
-
When I first started blogging I hired a company to design and develop my website. They provided SEO training which I've followed religiously but now I'm starting to wonder (after researching more and more about SEO) if by following these guidelines I may be placing myself in jeopardy.
I write a blog about desserts. I was told that my SEO title should be different than my blog post title and I should incorporate a few different keywords in the title, write a meta description inserting a few keywords, and also attach 10 keywords, ie here is a typical post:
Dark Chocolate Cake with Dark Chocolate Cherry Ganache - post title
Moist Chocolate Cake-Chocolate Ganache Cake-Chocolate Cherry Cake - SEO title
Find recipe for quick and easy, moist Dark Chocolate Cake topped with Chocolate Cherry Ganache & fresh cherries & other Chocolate Desserts at Grace's Sweet Life.
how to make chocolate cake, best chocolate cake, chocolate cake from scratch, best chocolate cake recipe, moist chocolate cake, simple chocolate cake, easy chocolate cake, homemade chocolate cake, chocolate cherry cake, chocolate fudge cake, chocolate ganache recipe
I've come to realize that I really don't know how to keyword search (not so much how to search for phrases but how to implement them properly) and I'm wondering if there's such a thing as "hiring a trainer or consultant" to put me on the appropriate path for keyword research.
-
Grace:
Arrgh!!!
No, no, no...the advice given to you is all wrong! It's generic and outdated. And it's not appropriate for you
I know because I am an editor and TV news guy turned "web strategist" and SEO guy.
My clients include leading authorities in the nutrition, health, food, and fitness fields. Many are leading authors and experts.
Nor will the generic keyword advice you will find in most guides prove to be especially helpful. That's because you have something rare: the ability to create high quality content for both your own site and other sites.
There is a pretty easy way through a Wordpress plug in of applying one or two key phrases to each blog post, (past and future) while also picking up the headline of the post (which should be especially written with this in mind.)
The meta descriptions should combine general info on your site with specific i nfo on the specific post.
I'm not sure what you mean by "attaching key phrases". Are these meta keywords (don't bother) or tags within WordPress designed to bring up similar posts for readers?
I agree that it all begins with which keywords you are targeting. It sound to me like you may be dividing your focus.
For example, in the SEO title cited, there is no indication of the topic of the blog: Dessert Recipes. You may be getting useless traffic from people who want to buy chocolate cakes from a shop or mail order. And what if I'm not interested in chocolate cakes but pineapple cake? There is no indication the blog may be useful.
Feel free to PM me. I have more than enough on my plate on the moment (so to speak!) but would be happy to talk to you on the phone.
-
Roberto thank you very much for the resource, by the way am I handling it all wrong so far based on the information I provided in my question? I'm trying to get a starting point of what I might be doing right or wrong.
-
Grace,
I would suggest for you to read up on keyword research before you hire somebody. Below are three great and free sources from SeoMoz regarding keyword research and should put you on the appropriate path.
http://www.seomoz.org/beginners-guide-to-seo/keyword-research
http://www.seomoz.org/article/keyword-research-guide
http://www.seomoz.org/blog/6-keyword-research-mistakes-you-might-be-making
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple keywords one page.
I want to focus on these 4 keywords. E-waste management
Keyword Research | | themesh
E-waste recycling
E-waste solutions
Brand name Do I need to create a separate page for each or can focus them from home page itself, With title tag like this E-waste Management and recycling company in _Cityname _| Brandname:0 -
Topic pages - Word count & other insights
Hello everyone, It's my first time asking a question here, so I hope I follow the rules. Let me know if my question is not properly asked, formatted etc. Question: What's the min # of words we should have on topic page (related links)? Also, let me know if you have any additional advice with regards to topic pages strategy. Thanks!
Keyword Research | | Velvetmonkey
Sophie0 -
How to best utilize keywords using All in One SEO
Please forgive my noob questions here. I'm using Wordpress with All in One SEO. I'm launching a new video production company (www.heartwavemedia.com) and have spent the last few months building a website for it in my spare time. Visually and structurally, it's there but I'm just beginning to tackle SEO. I've read a fair amount on the subject but I'm unclear on the following: 1. Regarding the All in One SEO "keywords" field on each page, are more or less keywords better? 2. Should I be using a long list of broad, industry relevant keywords that are plugged into every page (where All in One SEO gives you the "keywords" field) or should each page be targeting a more specific set of keywords? Alternatively, is it appropriate to do that sometimes but not others? For example should I be casting a wide net with my home page and then get laser precise with subsequent pages? 3. Is my goal to pick one (or two or three) keywords that my research leads me to believe I could get some traction with and write copy referencing them across my entire site or to spread them around? 4. Is it absolutely necessary to include keyword rich copy for each page or doe's the "keyword" field address that need? Are they read the same by SEs or do they complement each other? 5. On a scale of 1-10, how infuriating are the previous 4 questions? In the event that your head hasn't exploded, I appreciate your forthcoming advice!
Keyword Research | | keeot0 -
SEO without SEM, Social networking and advertisements
How i can ranked better without performing SEM, social networking or online/phone/sms/ paper advertisings. My business is regulated by a government watchdog which has imposed the above rulings. My keywords has pretty high competition like 65% difficulty and above.
Keyword Research | | mavvy0 -
Attorney / Lawyer SEO
Hey Guys, How do you handle keywords for an attorney going after local keywords. City, Keyword Attorney? Example: Dallas, TX DUI Attorney City, Keyword Lawyer? Example: Dallas, TX DUI Lawyer City, Keyword Attorney / Lawyers? Example: Dallas, TX DUI Attorney / Lawyer? Looking forward to good responses!
Keyword Research | | CLTMichael0 -
Can I get your input on keyword usage in the title tag
Hello fellow mozzers! I've been struggling with my title tag and would like to get your opinion. We provide IT services in the Los Angeles area. I've been doing keyword research for the past week and found about 400 keywords from various sources. I then looked at my top 5 competitors on Google and analyzed their homepage title tags, the most common keywords that they use in their title tags are: IT Support Los Angeles
Keyword Research | | igor.pinchevskiy
Computer Support Los Angeles
Network Consulting Los Angeles
Network Support Los Angeles
IT Services Los Angeles Since it is recommended to have your title tag under 70 characters I've compiled the following title tag for my home page: IT Services, Network Consulting, IT and Network Support in Los Angeles which is exactly 70 characters, however my company name is an additional 9 characters, I think it would be wise to include in the title tag of the home page however I can't decide if I should exceed the limit by including the company name to the title tag or should I remove something from the title tag and then add the company name? 1. What do you guys think, is that a good title tag to use as is? 2. Should I add the company name without removing any keywords or remove a keyword? 3. I'm trying to target local traffic since I can't compete with the big dogs yet, so I want to be in the SERPs when someone searches IT Services Los Angeles, IT Support Los Angeles, etc... Do I need to add Los Angeles after each keyword, or I can use a single instance of Los Angeles like in the example title tag that I have? 4. For the other remaining 400+/- keywords I want to use some of them to create static pages and some for blog posts, is that the way to go? Any help or advice is greatly appreciated!!! Thank you!!!0 -
Is it normal for the keyword difficulty tool to be moderate one month and highly competitive another?
I designed a website a month ago and found moderate keywords to use through the SEOmoz tool. Now when I search them again, they are all highly competitive. Is it seasonal? Should I redo the keywords?
Keyword Research | | lwilkins0 -
Please help with SEO keyword research
Hi Moz community, I would like to request your collective wisdom. I'm new to SEO and putting together an SEO research and strategy document for the employment service I work for. Have solid skills in Google Adwords and have ran a campaign over the last two years with excellent results. But this SEO thing is a whole new world! That's why who better to turn to than the leading community for SEO professionals? 🙂 Any support, advice, tips would be most welcomed appreciated. It's an employment service and I've got a list of keywords. For example, here are some of the action words I thought could be useful: <colgroup><col width="215"> <col width="91"> <col width="65"></colgroup> [find staff] 0.79 73 [find employees] 0.97 73 [looking for staff] 0.94 58 [looking for staff] 0.94 58 [staff wanted] 0.62 58 [looking for employees] 0.94 46 [look for work] 0.77 36 [looking for workers] 0.93 36 [find workers] 0.91 36 [employee search] 0.72 28 [staff search] 0.37 28 [find an employee] 0.79 22 [search for employees] 0.71 12 [find a worker] 0.66 12 [how to find employees] 0.71 12 My questions: Where to from here? If this was a Google Adwords campaign I would place the words in, create ad copy and test response. But with SEO, are these words useful? Can you target all of these words with SEO - or am I better finding words with higher volume? How many words should I be looking to target? For example, am I only trying to find the 5 or 10 highest volume words, or is it important to target lots of words with SEO? Is it just one set of keywords per page, or can I target all the above keywords on one page? I'm a bit lost. Thanks in advance for your consideration.
Keyword Research | | jasonlewisdiiigy0