What's the best enterprise analytic solution for a website with 100+ Million Visits/Month

[Nicolas_Seattle]

Hi Guys,

I'm looking for an enterprise solution for my companies website that currently gets 100+ Million visits a month? We use the free version of Google Analytic but the sampling levels we get are just too small.

We have the budget to get something substantial -- the question is what solution should we go with?

Thanks,

Nicolas

[Mark_Jay_Apsey_Jr.]

Too many variables but it probably will be helpful. Ill send you the link when I publish.....

Some charge by PPC spend; some charge by number of visits; some charge by number of users and amount of modules used; etc....

Mark

[Nicolas_Seattle]

Thanks Mark. That really helps with the footsteps to my research for a proper analytics tool. Is it possible to give me estimates into pricing or are there too many variables to give me an estimated cost?

[Mark_Jay_Apsey_Jr.]

Nicolas-

If you truly want a recommendation for an enterprise system then you need to further define what specific things in a system you feel are most important (Price, mobile, PPC, Social media, ease of use, multiple clients or one, etc.) . Let me give you some examples:

Omniture- Irving is right....this system is the most robust enterprise system available today. We were managing $5 million in PPC spend a month and traffic volumes that were significantly larger than what you are talking about, over a number of large clients. Omniture is used by at least 50% of the top ad agencies in the country. It is a MASSIVE system that can do almost everything you need and a bunch of stuff that you haven't even considered. But it will take some time to learn it.....it is very expensive....etc. etc.

Extron: This system is significantly less money and provides solid analytics over the lifecycle of a visitor and customer. Not as robust in some areas as Omniture, but if you are focused on the lifecycle of a customer, it is very solid.

Webtrends: Also affordable, and one of the best if you have a huge focus on mobile and social media monitoring.

Wordstream: Very affordable and focused on keyword research and PPC value with some solid baseline analytics.

ShinyStat: A broad analytics tool that is great with video analytics and serp monitoring and has some other cool trending analytics that can be helpful.

Again, depending on what you are looking for would determine what your recommendation will be. In the next few weeks I will be publishing on SEOMOZ a list of the top 25-30 enterprise analytics solutions and their value, benefits, features and drawbacks.....hopefully you will find it useful.....

Good luck. If this helps please show me the thumbs up.

Mark

[Nicolas_Seattle]

Why would you recommend that over Enterprise Google Analytics? The TCO for implementing Enterprise Google Analytics is tremendously low. Is implementation for Omniture relatively easy?

Lastly, there is no learning curve there for myself and the rest of the staff if we went with the Enterprise GA solution which is a big plus.

[irvingw]

Omniture