Link Building the Right Way?
-
There are still a few things that I need clarifications for link building. I have joined many forums and I am following some big website (Seomoz / search engine watch / search engine land) and such for ideas about link building.
There are various different suggestions among them for example about Create a blog, Profile links, Article directories,Web 2.0 submission,Press release submission, Infographic submissions,Company directory submissions,Video submissions,Niche specific directories,Logo/Graphic/Web design directories,Free web directories,Non-English directories,RSS directories,Guest posting,Games Submission's and social bookmarking, Blog commenting, Forum posting.Q&A,Wiki Links,Local listings,Getting trackbacks. one would say to use it the other would say not to, can you please guide as to what is the right way to follow these suggestions.
Also nofollow backlinks have any effect on the SERP?
Thanks.
-
KLLC,
As always great content is the way to go when it comes to link building. My suggestion is create great content, and then repurpose it for other mediums. Once you've created a killer video for example feel free to submit it, over a series of days, to all of the video sites such as VIMEO and YouTube. Then write about your award winning video, do a press release about it that you can submit to a PR Web and maybe even offer a guest post on another website talking about your video.
That's just one example of how you can link build using all of the strategies that you mentioned. In the end even as Parvesh mentioned it shouldn't be about getting links, but about getting links on sites that are relevant to your niche.
-
-
Nofollow links do not have any direct effect on the SERPs, but it certainly helps in diversifying your link portfolio and and earn some value in the eyes of Google ( As Google wants a natural link portfolio. So, they want to see a site having both do follow and no follow links).
Also, don't try associate links only with search engine ranking. If your links are placed on some good blog/sites on prominent areas, those links shall be treated as a positive vote and would also increase your referral traffic.
Besides, you cannot do all the things in just one go, but you'll have to select a few activities to start with and gradually can increase the no of activities.
You can start with Guest Blogging, Q & A, Community Participation and Web 2.0 Submissions. This way you get a chance to showcase your expertise and build credibility among your customer/ potential customers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for a trusted link building service
Can anyone recommend a service to build quality links to our site and work with us on a content strategy, preferably UK based? We have recently recovered from a link penalty and whilst this has been removed we now need to re-build a quality bank link profile. I've looked into the Moz recommendations but not many seem to be based in the UK or if that doesn't matter then I'd be interested to know people's experience. Basically, since the penalty we've become very nervous about link building even though we didn't necessarily create the problem! As a small team we've looked to outsource this and have looked at VA's but not confident the links they will achieve will be of good quality
Link Building | | Ham19790 -
Link building for a non-linkable site?
Hello, I am trying to zone in on a link building strategy for a non-linkable site. What I mean by non-linkable is I have a construction site. It's a family owned and operated small business. Our clients are farmers and older people usually. We go do a job, do it right the first time, and leave. Basically even if a couple of people who link to me for some weird reason, this is no way in the realm of 6,000 that my main competition has. I have tried to get as many quality citation resources as possible by using get listed, and white spark. My domain authority is only 16 though, so I must be able to increase this somehow. I have listed with Google +, Bing, Yahoo and every other major citation I could find. So now with trying too increase links with other ideas. I read somewhere to donate to charitable organizations, but if they link back to me as a donor, in an unrelated field, isn't that spammy like? So a construction site donating to a disease website, and then getting a backlink in return, does that look weird. It just seems like there are so many rules that I do not want to mess something up. I do not want get spammy links, but not sure if citations count as links so I am doing a win-win thing? Thanks for any tips Chris
Link Building | | asbchris0 -
Using Online Communities for link building..
Hello. All I have a question in regards to online communities. Is joining an online community( i.e. Industry related forums, commenting on industry related news sites, responding to blog post) a good way to do link building? I don't mean in the sense of spamming but actually being an active part of a online community and adding valuable to the conversation. I have tried posting blog post on a industry related online community: biggerpockets.com but this site does not show up as a link when I pull an open site explorer for my website. Any suggestions ?
Link Building | | AubbiefromAubenRealty0 -
How long does it take for spam link building to take effect?
I saw a recent surge of a low quality website to the top of SERPS, and looking at the link profile is almost 5,000 newly acquired linking RD's, with a total of over 49,000 links. I looked at a bunch of the links and they are super spammy (foreign language, way unrelated and out of context, spam sites with garbage content, pages of paid links to the websites subpages, etc). My question is, how long does it take for Google to recognize this and penalize this shady site?
Link Building | | Joes_Ideas0 -
Article submissions for link building- what sites do you still use?
Hey Everyone, Long-time SEO'er first time poster here. I've been doing SEO for around 5 years but since starting my company The Search Ninjas last year I've been so bogged down with client work that I feel like I'm starting to fall behind on what's still effective from a link building perspective since all of my clients are local businesses and since we've been focusing so much attention on Google Places. My question is- are there any general article sites that you still use for SEO since the Panda update last year (that you firmly believe still offer "juice"), or do you mainly focus on niche sites and guest-blogging? I'm looking for ideas regarding how to find content submission opportunities for clients for link building purposes. I'm familiar with Ontolo and the Whitespark Link Prospecting Tool in terms of ways to find opportunities (and of course cherrypicking competitors' links using OSE and SEOSpyglass), any other recommendations? Best, George ps clients are in legal niche for the most part if that helps you out, but this is mainly me looking for everyone's general opinion.
Link Building | | georgetsn1 -
Link Building strategy between domains I own?
I am in the somewhat unique position of owning and administering around 300 websites that each have their own unique domain names. We have a corporate website and then many individual websites for hospitals and nursing centers that we operate. My question is how would you recommend using these sites to build good incoming links between all the sites? Should I take every opportunity to find as many places to link from each site to all the other sites that are owned? Is there anything I should avoid that Google would penalize me for or discount the links all together? Sorry this is a such as long question... but wasn't sure where to start. Thanks!
Link Building | | KHCreative0 -
Reciprocal Links Or One Way Links?
After reading a recent blog post on guest blogging and ways to build relationships for link building purposes, I began to wonder about something. It is my understanding that one way backlinks are superior to reciprocal linkage, but reciprocal is better than no link at all. So is it still worthwhile to do reciprocal guest blogging, and will the value of the links be worth it when completed? Or should we just be of the opinion that: One Way Link > Reciprocal > No link
Link Building | | dignan990 -
Building Links to Exact Match Domains
What are the pros and cons having exact match domain and how can you create a brand name and build backlinks? Say we have a domain personalizedbirthdaygifts.com We are quite stuck with what anchor text we need to use and how do we vary it? I've heard that we have to stay away from using commercial keywords as anchor text heavily. We have to also use our brand name. And here we get stuck as we don't have a brand name. In this case Our brand name should be personalized birthday gifts but this is also commercial keyword. I have seen before similar websites droped from ranking because they have commercial keywords in their domain and most of their backlink anchor texts are commercial. If I had a website called twentyfive.com selling birthday gifts it would be a lot easier. But when you have a website personalizedbirthdaygifts.com and trying to rank for personalized birthday gifts and birthday gifts it's tough. OR isn't it? I hope I explained it well and didn't confuse anybody... Thanks
Link Building | | Jvalops0