How can I reduce my warnings for excesive links on our site?
-
Our campaign overview shows well over 100 warnings that could be hurting our google ranking based on excessive links on pages. Each page listed, however, is simply due to listing the brands we carry, and linking to the products.
Is there a way to do this without hurting our ranking? A better way than linking, perhaps?
Thanks in advance!
-
Thanks much, everyone. Relatively new to learning SEO, I saw the warnings that came up for it and immediately grew concerned. I believe that for now, I'm going to leave them as is, and worry about the stronger warnings and errors first, then perhaps visit this subject again with a web designer who might have some options on how to cut down the links but still make this a useful page.
Again, thanks!
-
I'd tend to agree with Troy (and I'm thumbing up his replies). This isn't your home-page or sitewide navigation - having too many links on just this one page probably isn't worth worrying about too much. You could nofollow the tag links - they are redundant. Realistically, though, since they link to the same URLs, Google probably already ignores those links (even though we count them twice).
You could argue that maybe the page isn't that helpful for users and prune it down somehow, but purely from an SEO standpoint, it's not a big deal. The main issue with too many links is one of dilution. I wrote about it more here:
-
As an alternative to Derek's suggestion.. Use the same link for the logo and the text. Currently you are wrapping the img tag in one anchor and then the brand name in another. Try putting them both inside the same anchor with the
in between them.This eliminates 1 of the links from each brand. Then perhaps remove that tag cloud as Troy suggested. Honestly I didn't even see the tag cloud there until Troy mentioned it in his answer.
-
Excessive links don't necessarily hurt your ranking if they are pointing to relevant, unique pages and enhance the user experience.
But if you want to cut down the number of links on the page, you can remove the anchor text link below each logo. Both the image link and text link are pointing to the same page. You will be able to slice the number of links on page in half.
-
My pleasure. To be honest, I'm still fairly new to it myself, so I'd be curious if anyone else had a different opinion. I just know that in the past, I've just ignored some pages that don't have anything on them that will necessarily bring home the bacon. Sometimes, a page that will be useful for a user will just look like a list of brands to a search engine, so...add it to the list of disallow'd pages in our robots.txt and let it go, imo.
-
Thanks,
That's very possible. Managing SEO like this is new to us, so I just figured I'd try and fix everything. If those particular warnings aren't too critical, then that's good to know, and we can move on.
Thanks again!
-
My initial thought is that having both the logos AND the tag cloud might be overkill and part of the problem. It's basically the same information twice.
The other thing is...maybe you don't worry about this page ranking? I mean...sure, you'll see warnings about this page, but maybe set this page to "no-index" and tune the rest of your site. This page isn't going to be the one to pull in organic search results, so I would think it can just be ignored. Focus on pages that will actually return results.
-
Yes, the page is this one: http://www.dvestore.com/brands/
We do have the brands somewhat broken out over the main site, but as most people do in our field, we have one page where you can look at all brands, each picture linking to the products we carry by them.
-
Do you mean that you have pages that list all the brands in one spot? Could you break those links into larger categories? That might help them to be more organized, more easily scanned and that would also be a better user experience, I imagine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site redesign - 301 Redirects
I've just overhauled a website, leaving lots of former posts in the dust. I've set up a 404 redirect to the home page so that if anyone goes to one of those old pages they land on the home page instead of a dead 404. But, there's a couple urls from the old site I'd prefer to redirect to similar pages. These urls have forward slashes and I don't know how to get the slashes in when I copy it over to the new site. This is probably something easy, but I'm baffled. This www.lawbarron.com/personal-injury/whip-its-nitrous-oxide/ becomes this when I copy it www.lawbarron.com/personal-injury-whip-its-nitrous-oxide Can someone help me out?
Web Design | | julie-getonthemap0 -
Do we still have this Page Rank / Link juice / Link equity? So this dilution concept?
Hi all, As per the traditional or standard SEO rules, we have this link juice and dilution concept. Many websites have changed their linking structure with this with the beleif "the more number of pages, the PR will get diluted". Then many websites avoided more number of pages from homepage to avoid link juice dilution. Even we followed same. But I just wonder it's still the same way Google handles websites and rankings as per the links. And many websites even avoid more number of 2nd tier/hierarchy pages to avoid link dilution. I have gone through our competitors where they been employing lot of top level pages like 2nd tier/hierarchy pages but still doing good at rankings. Please share your views and suggestions on this. Thanks
Web Design | | vtmoz0 -
Help with 302 Temporary Redirect warning via MOZ crawl
Hi Guys, This is my first post so hopefully I'm using the forum correctly. MOZ crawl tells me that I have 35 pages with a temporary redirect The URL column displays 302 Found along with the http:// URL Redirection Location column shows the corresponding https:// URL This all seems pretty self explanatory. However, I’ve checked my .htaccess file and I can’t see any 302 references in it. I'm trying to figure out where the 302 redirects are from and how I can make them permanent Please can anyone help me out? My .htaccess looks like it needs a little tidy (there are 2 if blocks) <ifmodule mod_rewrite.c="">RewriteEngine On
Web Design | | ianalannash
RewriteCond %{SERVER_PORT} 80
RewriteRule ^(.*)$ https://www.mysite.com/$1 [R,L]</ifmodule> BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
RewriteCond %{HTTP_HOST} ^mysite.com$ [NC]
RewriteRule ^(.*)$ http://www.mysite.com/$1 [R=301,L]</ifmodule> END WordPress0 -
Conversion drop after site move
Have just migrated current and active site to Magento 1.9 and a new hosting package (dedicated and reasonably powerful for what we need). But we seem to have had a drop in conversion rate. I don't really know whether it's anything to be concerned about the moment. I've set up extensive server level 301 redirects for old pages. Would be glad of any thoughts? Thanks you
Web Design | | seoman100 -
Thoughts on our Agency Site
Hi all, We'd all welcome opinions on our digital agency site http://www.newbrandvision.com/. We are in the planning stage of launching a new site; and we'd welcome any UX or SEO thoughts. It's a strange one but our agency has been around since 2002, and we operate in the heart of London; however we don't rank anywhere near the first page for "digital agency in London" or any long-tail /semantics around this. We feel that it's pretty clear from search and when landing on the site what we are; but would welcome any general thoughts as to why we aren't ranked that highly. Much appreciated!
Web Design | | Tangent0 -
Can wordpress actually be bad for sites if it static?
Hello, So last year I did rank for my website. Yet I switched from Adobe Muse to wordpress. I thought it would be great for updating and blobbing if I ever do it. So I got a theme, and went for it I have Yoast and that's it for plugins. But if I take say another couple of years to blog, am I hurting myself with wordpress? Like Google knows I am using wordpress so it expects me to be creating content? I know its an odd question, just had to ask
Web Design | | Berner0 -
What causes rankings to drop while moving a site.
Hi, we recently moved a PHP based site from one web developer to another (switched hosting providers as well). Amidst the move our rankings drastically dropped and our citation and trust flow were literally cut in half as per Majestic SEO. What could have caused this sudden drop?
Web Design | | Syed_Raza0 -
FTP hacked - links build...
Hi guys, our ftp got hacked a few days ago and the person uploaded a bunch of html pages with links to fake rolex websites. They also build a ton of links to the urls they had created in the image folder on our site with very spammy keyword anchor texts all in line of the same fake watches. What do you recommend as a plan of action? Make a list of all the backlinks and upload them in the Google disavow tool? Obviously i have already deleted the pages they were linking to and secured our ftp. Looking forward to your advice 🙂
Web Design | | Immanuel0