Best way to host new product?
-
Hi guys
We are launching a new product, the web pages are being built by a 3rd party and fall outside our current CMS.
We're considering either hosting it on 1) sub domain 2) folder within existing site (although will be tricky to implement) or 3) a different URL altogether.
What would you say is the best for SEO?
Many thanks in advance....
Nigel
-
I'm not 100% sure how google treats subdomains these days, but normally i would think it would be best to use a folder within existing site to be able to profit from existing SERP.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to handle 301 redirects on a business directory
We work with quite a few sites that promote retail traders and feature a traders' directory with pages for each of the shops (around 500 listings in most cases). As retail strips, shops come and go all the time, so I get a lot of pages that are removed as the business is no longer present. Currently I've been doing 301 redirects to the home page of the directory if you try to access a deleted trader page, but this means a ever growing htaccess file with thousands of 301 redirects. Are we handling this the best way or is there a better way to tackle this situation?
Technical SEO | | Assemblo0 -
Product Tags
Opencart allows the use of product tags (please note, these are NOT meta tags) which I believe are used for when customers want to search for a product using the search function. So one of my tags could be ''star wars socks'', and when a customer types this into the search it brings up every product containing the tag for socks. This is all good and well, however, these tags appear on the product page itself, right below the Manufacturer/Brand, and above the price (they created pages but I have canonical links in them so that is a non-issue). Will Google look kindly on this or could it be considered as keyword stuffing? Or will Google know they're for search and ignore them? I just need to know whether or not removing them entirely will be a good or bad idea.
Technical SEO | | moon-boots0 -
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | | the-gate-films0 -
How can I best handle parameters?
Thank you for your help in advance! I've read a ton of posts on this forum on this subject and while they've been super helpful I still don't feel entirely confident in what the right approach I should take it. Forgive my very obvious noob questions - I'm still learning! The problem: I am launching a site (coursereport.com) which will feature a directory of schools. The directory can be filtered by a handful of fields listed below. The URL for the schools directory will be coursereport.com/schools. The directory can be filtered by a number of fields listed here: Focus (ex: “Data Science”) Cost (ex: “$<5000”) City (ex: “Chicago”) State/Province (ex: “Illinois”) Country (ex: “Canada”) When a filter is applied to the directories page the CMS produces a new page with URLs like these: coursereport.com/schools?focus=datascience&cost=$<5000&city=chicago coursereport.com/schools?cost=$>5000&city=buffalo&state=newyork My questions: 1) Is the above parameter-based approach appropriate? I’ve seen other directory sites that take a different approach (below) that would transform my examples into more “normal” urls. coursereport.com/schools?focus=datascience&cost=$<5000&city=chicago VERSUS coursereport.com/schools/focus/datascience/cost/$<5000/city/chicago (no params at all) 2) Assuming I use either approach above isn't it likely that I will have duplicative content issues? Each filter does change on page content but there could be instance where 2 different URLs with different filters applied could produce identical content (ex: focus=datascience&city=chicago OR focus=datascience&state=illinois). Do I need to specify a canonical URL to solve for that case? I understand at a high level how rel=canonical works, but I am having a hard time wrapping my head around what versions of the filtered results ought to be specified as the preferred versions. For example, would I just take all of the /schools?focus=X combinations and call that the canonical version within any filtered page that contained other additional parameters like cost or city? Should I be changing page titles for the unique filtered URLs? I read through a few google resources to try to better understand the how to best configure url params via webmaster tools. Is my best bet just to follow the advice on the article below and define the rules for each parameter there and not worry about using rel=canonical ? https://support.google.com/webmasters/answer/1235687 An assortment of the other stuff I’ve read for reference: http://www.wordtracker.com/academy/seo-clean-urls http://www.practicalecommerce.com/articles/3857-SEO-When-Product-Facets-and-Filters-Fail http://www.searchenginejournal.com/five-steps-to-seo-friendly-site-url-structure/59813/ http://googlewebmastercentral.blogspot.com/2011/07/improved-handling-of-urls-with.html
Technical SEO | | alovallo0 -
What are the best tools for back links?
I am a new to SEO, please help me in choosing the right tools for back links. I am thinking to buy Ultimate demon, Should I buy it or not? I have a range of you tube videos to rank.
Technical SEO | | Sajiali0 -
Determine the best URL structure
Hi guys, I'm working my way through a URL restructure at the moment and I've several ideas about the best way to do it. However, it would be good to get some views on this. At the moment I'm working on a property website - http://bit.ly/N7eew7 As you can quickly see, the URL structure of the site needs a lot of work. Similar websites - http://bit.ly/WXH5WG http://bit.ly/Q3UiLC One of the sites has http://www.domain.ie/property-to-let/location/ And the other has http://www.domain.ie/rentals/location/property-to-let/ I could do with some guidance about the best steps to take with this. I've a few ideas myself but this is a massive project. Cheers, Mark
Technical SEO | | MarkScully0 -
Moving Old Site to New
Dear SEO Gurus, I have been working on #2 site for a couple of months and I think it is a good idea to redirect #1 (old site) to #2 (new site) below, yes? What is the most effective way of doing this? Do I have to 301 Redirect one page from the old site to a relevant page on the new site and do this for every page.... or can I do a 301 redirect for the whole old site to the new site? Thank you for your time in advance for helping me out! Sheryl | | 1 | Gazpachos - Restaurnte Y CantinaExplore http://www.gazpachorestaurant.com/ |
Technical SEO | | TOMMarketingLtd.
| 2 | Gazpacho's RestaurantExplore http://www.restaurantsdurango.com/ | Page Authority | Page Linking Root Domains | Domain Authority | Root Domain Linking Root Domains |
| 42 | Check_big_gray 36 | 30 | 37 |
| 21 | 1 | 6 | 1 |0 -
Brand New Site Penalized?
I recently launched 2 completely separate and unrelated websites at the same time. Both are new domains and hosting accounts. neither have any links. One is ranking for a branded search and the other is not. The interesting thing is that I tested both sites on the back end of my server before launch. The site that is not ranking for branded search IS ranking still on the back end of my site for the branded search. I have removed all content and 301 redirected the testing urls back to my portfolio page. Could this be do to Google indexing one but not the other. Does it have anything to do with testing on my server first and my DA being higher than current new sites? Or is it something completely different I'm missing completely. Is this a Penalty?
Technical SEO | | CDUBP0