CPA bidding advice needed please?
-
Morning all!
I need help with my adwords budget (not a loan :-)), when I use the Google recommended CPA bid it eats my money whatever budget, (I spent £135 yesterday which is far too much.. I can keep topping it up as long as the sales keep coming in, but when i take my eyes off Google uses my budget fast.
My adwords account has been tweeked by a pro since Feb 12 with 722 conversions at 10.22%. I have now taken over and personalised the campaigns (I've read many books and have 5+ years adwords experience)
Anyhow here's the question;
Today Google suggests a MAX CPA of £9.75 and a target of £6.72. what prices do you suggest ? I've set daily ammount at £60.00
And which option should I choose in Ad rotation; Clicks,Conversions or rotate evenly?
My best ad has had 134 conversions.
I'm selling Tigi Bed Head & Redken hair care products. www.thehairroom.co.uk
Thank you
-
Ta very much.
-
I use best cost for conversion by keyword. But, I will run other ads if the volume is really low.
-
Hi EGOL, thank you again.
Last question ( for today )
My ads, should i use the best conversions or CTR's?
Have a good week end.
Mark
-
Quality scores of 7 to 10 are good. Nice work!
When I write ads I start with about six. I let them run until superior / inferior ads can be identified. The number that I have running depends upon performance. I might only have one good ad or I might have several. However, I always have a new one in testing - unless I am really happy with results.
You might try tweaking the landing page to improve conversions.
I don't delete old ads, I keep them for reference although I don't know if that has any impact upon the performance of the campaign or ad group.
-
Hi EGOL,
Now that my friend is an answer! Thank you.
I have got my Brad Geddes book back out to read again, and I shall get rid of the lower quality words, again.... most of my words are 6 - 10? average of 7...
I have around 50 ads which I use, all paused, should i get rid of a few to improve quality?
How many ads should I have running at any one time? 2?
I'm burning money here! and making a lot of parcels! but ROI is too low.
Regards
Mark
-
Today Google suggests a MAX CPA of £9.75 and a target of £6.72. what prices do you suggest ? I've set daily ammount at £60.00 And which option should I choose in Ad rotation; Clicks,Conversions or rotate evenly?
If I was taking over a campaign like this.... I would...
-
take another shot at improving the quality score
-
drop the least effective ad and rotate the rest giving conversions the preference
-
write two more ads that might be superior to what's currently the best and in review their performance monthly
-
Google is guessing at your MAX CPA. ... the real answer depends upon your costs of filling a sale and your selling price (which can be tweaked).... Your goal is to make a maximum profit per day.
========================
If you have not done so, consider reading. Advanced Google Adwords by Brad Geddes. I have read it twice, and reread some parts of it many times. Best book anywhere for adwords.
If you are spending major money on PPC then you must attend Brad's Adwords Seminars. This is two days of intense training for Adwords. This is not a fluffy seminar. The first morning covers the basics and then you get deep into spreadsheet math. Adwords is not a word game, it is a math game. This is not a seminar where you will sit, sip coffee, fart and go home an expert. You are going to do lots of math that will require you to think VERY HARD. But if you can learn what is being taught you will definitely make a lot more money and your competitors will be making a lot less.
-
-
Joram,
Excellent answers here. Thanks,
Robert
-
If you had 3305 conversion on that campaign last month then Google definitely has enough data to use to optimise your campaign!
I wouldn't lower the recommended bid with more than 10%. If you can't afford losing some conversions I wouldn't lower it at all.
-
Hello again, thank you for that, I will try it..
I've had 305 conversions in the last 30 days, so my history for CPA should be very good?
Last question, how much lower than googles target CPA do you recommend lowering to, or should I leave it alone?
Best Regards
Mark -
Hi Mark,
Your average CPA can get slightly lower as your conversion rate improves. When the campaign is running at your target CPA for a while you can try to lower your CPA bid a little.
Conversion optimizer only works on campaigns with at least 15 conversions over the last 30 days. It's a great tool to use for campaigns that already have a satisfying average CPA . For these campaigns the tool can save you a lot of work optimising and managing the campaign.
This new tool might help you control your budgets.
http://adwords.blogspot.ca/2012/09/new-adwords-budget-option-shared-budgets_17.html -
Thank you for your reply Joram ten Ham.
Does the target CPA bid slowly get lower the more CPA is used over time?
I have over 250 campaigns and it eats my budget fast! Do you advise CPC which is so slow to convert or CPA which there isn't much ROI left? I still ahve to watch it like crazy.
Mark
-
I would use target CPA. This option gives AdWords more flexibility to generate conversions and it tries to keep the average CPA over a longer period below your target CPA. As target CPA you put a price that you are happy to pay for a conversion. (Don't lower the recommended bid too much)
Since your campaign's main goal is to drive conversions, I would choose the 'optimise for conversions' Ad rotation option. After a while you can remove ads that have a low converison rate and add new ones, based on your best performing ads.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need to set the country in Webmaster Tools even if I am set to apply the hreflang tag to our different country pages?
We are global brand that will be migrating to a new platform in the next few months. As such, this will allow us to fix our current SEO issues. We are planning on using geo-targeted subfolders instead of country code top level domains primarily because of resource limitations. My question is - do I need to set the country in Webmaster Tools even though I am already going to tell Google that certain pages are targeted towards a specific country?
Moz Pro | | marshseo0 -
Multi language websites need proper reporting
Common guys! It can not be THAT difficult to add 3 characters to your reports..
Moz Pro | | nans
Instead of seeing 3 times Google BE, I would like to see the language code too. Example: Google BE-NL Google BE-FR Google BE-EN This is really not helpful for me or my clients (screenshot): https://docs.google.com/file/d/0B4BB1WWdu2ncYWZ4TTRqaWR1YVk/edit?usp=drivesdk There's more in the world than the US and English... Can you do this please? edit?usp=drivesdk0 -
Advice for 4000+ duplicate errors on 1st check
Hi, 1st time use of the SEOMOZ scan has thrown up a lot of duplicate errors. Seems to look like my site has a .com.au/ & .com.au/default for the same pages. We had the domain on a hosted cms solution & have now migrated to magento. We duplicated the pages, but had to redirect all of the old url's to he new magento structure. This was done via a developer adding a 301 wildcard code to the .htaccess. Would that many errors be normal for a 1st scan? Where should I look for someone to fix them? Thanks
Moz Pro | | Paul_MC0 -
Looking for Advice on SEO for Minimilistic Site
Hi everyone, I found this site and it looks like a great place for us to start, we have just opened the doors to our new website fenwaymedia thats a dot co dot uk. Now Ihave tried to maintain the most minimilistic design throughout but I believe with this comes certain drawbacks - - - - S E O which is why i am here. My thought were that I would draw my clients from the Web Design, web Marketing & Blog page which I will starting in 3 hours be constantly updating. but Im not sure Im doing the right thing. I am trying to target Edinburgh, Scotland although we would take work from anywhere, if anyone could spare us a moment, I would greatly appreciate any help, tips or comments that might help us attain some visibility. Thanks in advance and thanks for looking. Kind regards, Craig
Moz Pro | | fenwaymedia0 -
Can someone at the mozplex please update that antiquated directory listing you offer? Most of them are pay to play, reciprocal, or just plain dont exist anymore. Thanks
outdated site directory found here:http://www.seomoz.org/dp/seo-directory not that directories are amazingly useful anymore, but with all the updates and vitriol thrown there way an update is in order. Its one of those "layup" link building tools but in its current state its less of perk and more of a boon. Thanks
Moz Pro | | Gaveltek-1732380 -
I need a tool/tools to extract keywords from say 50 sites in one niche and then check the rank tor those sites
This is for telemarketing of seo services I want to have some insight into an industry before I call them could this be done with the adwords keyword tool api and then exported to excel. It would also be nice to have data on backlinks say from seo moz opensite explorer.. Its just that the research you do before you even call a potential client is so time consuming and you can never really check to see how they are ranking for there main keywords manually. We are trying to automate as much of this initial research as possible... Any Idea's Thanks
Moz Pro | | duncan2740 -
Seomoz staff help needed
I have this new client new domain new website, www.ard.uk.com when seo moz crawls the site it says it has 24 million links mozrank of over 7, looks amazing but impossible can someone as seomoz have a look please
Moz Pro | | francesco-2850160