Multiple domains to one payment sub-domain in Google Analytics
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Hi Mozzers,
I have a series of sites (~25) that are all regional e-commerce sites with the same URL structure eg. www.[region]-product.com as well as a 'master' site (eg www.product.com). I also have a single Adwords PPC account which point to all of the regional sites as well as the master site. As part of the payment/checkout process you only ever get taken to a sub domain of the master site (eg payment.product.com).
My question is: Is it wise to use the single PPC Adwords account to set up an Analytics account under which I list all of the regional sites and the master site? Once that's done I'm not entirely sure how I can track sales from a regional site to the payment process of the master site and have sales correctly assigned to the right domain. On the payment process I can only use one site ID tracking code so I'm not even sure I can correctly assign a transaction to a single site if multiple sites use the same payment pages.
Example:
Visit to region-product.com > Quote form submitted to payment.product.com > Payment completed on payment.product.com > Sale is assigned to which domain?
Can anyone who understands what I'm trying to achieve comment on the plausibility of this?
Many many thanks!
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Hi magicrob,
Thanks for your reply.
In this instance would I want the sub-domain I use for payments only to be treated as a separate account than the top level domain it belongs to? From there I could track referring domains to that payment sub-domain and use your report to show where the sales came from.
Thanks!
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Hi
A quick way to track where sales are coming from is to setup a custom report tracking conversion by source/medium which includes referring domains, as long as the GA profile for your payment website records ecommerce transaction information.
Here's one I made earlier...
https://www.google.com/analytics/web/permalink?uid=ATrvKC0LQrWXPcVWHueJTQ
Make sure you're logged into the correct GA account and can apply the report to the correct profile.
Note that GA favours last-click attribution, meaning that they will credit the last place the customer visited before converting as responsible for the sale, which in this case should be your referring sites.
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