Good technical SEO resources for a newly hired front end dev who has no SEO experience
-
I am a SEO/product manager for a big online publisher. I work with several front end developers who have great technical and design skills, but zero SEO or social media knowledge. I end up answering a lot of SEO 101 questions and/or making them redo things with SEO and social media in mind.
What are some good resources for them? I was already going to send them these SEOmoz links.
- http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development
- http://www.seomoz.org/beginners-guide-to-seo/how-usability-experience-and-content-affect-search-engine-rankings
Can anyone recommend other, more thorough, more technical reading and reference materials (print or online)?
-
Great authors. I haven't read it but have wanted it for a while. Trust me, mistakes by developers can totally derail any SEO you want to do. I am an in house SEO and I spend about 80% of my time trying to fix technical errors that were made by developers who never took any SEO into consideration when building the site.
If they get to know a lot about SEO it will make your work more effective, quicker and make it possible for you to contribute more to the bottom line..
-
I've heard it's a good book, but it's pricey and nearly 700 pages long. I'd say that online content (alone on SEOmoz) will suffice.
-
-
No, but it does seem to cover the fundamentals pretty well... However, since it's about 4 years old, costs money and will require a large amount of time to read through, I don't approve of it.
-
I would make them all read the SEO Beginners Guide from SEOmoz... then I would send them individual links to the SEOmoz Blog filtered by category and/or keyword depending on what they do or are specialized in, so that they could do their own research.
Here's a somewhat technical guide for SEO by Google:
http://www.google.com/de//webmasters/docs/search-engine-optimization-starter-guide.pdf
I don't know any other exact technical resources, but I am sure that you'll find plenty on Google.
-
The 2nd edition was done in 2008. Have you read it? I have. A lot of the fundamentals there are completely sound, and they stay away from a lot of the garbage tactics that SEOs have done over the last few years.
Interested to know your take on it. Always interested in different points of view.
Ehren, don't just trust my word for it. Read the reviews on Amazon.
My own copy is also dog-eared from constant flipping back through and referring to things.
-
...this book was published in 2005.
-
If they weren't developers I wouldn't make this recommendation, but there's a great book on SEO and Search Engine Marketing produced by the smart folks over at IBM. I highly recommend it because it gets down to the nitty gritty technical stuff really well. And, it was written by developers
P.S. I am not an Amazon affiliate. This is not an affiliate link
http://www.amazon.com/Search-Engine-Marketing-Inc-Companys/dp/0131852922
Sorry that was a link to the old edition. Here is the newer one:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO as part of University Curricula - real examples
Does anyone know of any universities that offer SEO as part of the curricula? I am currently working on getting SEO into an Argentine University and it would be nice to have precedents. There appears to be demand as you can see here http://www.google.com/trends/explore#q=seo%20university yet when you search "SEO university course" or something similar, no name brand universities show up. https://www.google.com/#q=seo%20university%20course. Distilled does. I am interested in hearing people’s opinions on having SEO be taught at universities. Thanks Carla
SEO Learn Center | | Carla_Dawson0 -
SEO Stratergy for new ecom site
Hello Experts, I need expert advice for my ecom site. My site is www nsale dot in , domain is 2 years old, we just revamped the site. Its currently under testing. Dev activity will be complete in another 2-3 day and product addition will start in a week. we are targeting all major categories of product. I am not sure about how to start the SEO and social media marketing. Can someone help on how to plan and execute inorder to get targeted traffic and also steady increase in traffic ? Targetted traffic is India. PR is currently 0. Thanks in advance.
SEO Learn Center | | nsale0 -
First Time SEO Online Store
Hi All, I have recently launched a new online store selling mobile phones and accessories. I have always found SEO to be one of those foggy areas, after all I see things through curly braces. However, as the director of the new online store I do need to get myself involved in SEO and all its wonders that it has to offer. I was wondering if any of the Pro SEO guys at there have any tips for an almost newbie in the world of SEO... Can it be made fun?? I find it at times to be a right slog and I do question whether I'm actually getting anywhere etc. Any responses or advice would be greatly appreciated. Regards Rob
SEO Learn Center | | stu567blue
Newbie to SEO ;o)0 -
Suggestions for Best SEO tools and extensions for chrome?
The only browser I am very comfortable working with is chrome. There are plenty of extensions and tools for it but adding them all makes it slow. could use some suggestions from experienced chromers which are most effective extensions for SEOs in Chrome?
SEO Learn Center | | GulitUpadhyay0 -
Does hreflang help international SEO?
I have a very large US based website and series of European sites which are very new and therefore have very limited inherent equity. my US collegues have suggested using alternate language headers: In my opinion this should significantly help the SEO of the new European sites. Does anyone have any experience with this tag? Thanks for your help in advance 🙂
SEO Learn Center | | TWDCEMEASEO0 -
Suggestions For Our New Weekly SEO Podcast
We are getting ready to launch our new SEO weekly podcast in the next few weeks and thought I would get your opinion and suggestions on what you would want to hear. This is going to be a free weekly podcast all about the SEO news of the week, tips, what's working and what's not, and things like that.We will mainly be talking about the latest news in the SEO space on a weekly basis. Might even need a co-host from time to time. I thought I would check and see if you guys have any suggestions or recommendations based on what YOU would like to hear in an SEO podcast? I want this to be something valuable that people will enjoy and benefit from so let me know if you have any suggestions for topics we should cover, show format, etc. Thanks in advance!
SEO Learn Center | | N5c0 -
Online SEO staff Tests
Hi, I've got a number of staff in the office that I am trying to get to learn SEO. I want to be able to test them on their ability and have already set them the SEOMOZ test: http://www.seomoz.org/seo-expert-quiz . Does anyone know of any other decent online SEO tests I can set them - I haven't really got the time to develop a test myself, so I am looking for some pre-build online testing. Thanks
SEO Learn Center | | James770 -
Sale-a-day websites massive unused seo power, where's their marketing?
How do these companies market themselves so well? Is it 90% social media? www.gilt.com http://www.hautelook.com/ http://www.ozsale.com.au/ I'm curious to how they initially got off the ground and it seems like I need to be exploring these marketing techniques as well.
SEO Learn Center | | seoninja200