Html 5 main and secondary navigation for SEO best performances
-
I am building a website which will have a main navigation related to the site and each link of the main navigation will have a secondary navigation. We do not want to use a megamenu style navigation. I will try to explain it with a example:
Let's start with an example for a computer store "My PC Store", the Main Navigation would be:
Desktop PC's Notebook & Tablets
MultimediaWhen clicking on the "Notebook & Tablets" the user is directed to the page domain.com/notebook-tablet.html and on this page the secondary navigation appears: Laptop Netbook Tablets / iPad I am confused on how I should organize the semantic navigation for best SEO performances and I need advice / suggestions. I thought about 2 different ways to do it but which one is more appropriate in terms of SEO? PROPOSITION A Home Page:
<header>
My PC Store <nav>
- Desktop PC's
- Notebook & Tablets
- Multimedia </nav> </header>
Sub-Page (Notebook & Tablets):
<nav>(or
<aside>?)
- Desktop PC's
- Notebook & Tablets
- Multimedia </aside>
</nav>
<header>
Notebook & Tablets <nav>
- Laptop
- Netbook
- Tablets / iPad </nav> </header>
As you notice on the home page the Main Site Navigation is included in the
<header>while it is not in the sub-pages.
PROPOSITION B
Home Page:
<header>
My PC Store
<nav>
-
Desktop PC's
-
Notebook & Tablets
-
Multimedia
</nav>
</header>
Sub-Page (Notebook & Tablets):
<header>
Notebook & Tablets <nav>
- Desktop PC's
- Notebook & Tablets
- Multimedia </nav> # Notebook & Tablets * Laptop
- Netbook
- Tablets / iPad </header>
The main navgation remains always in the
<header>(home page / sub-pages) of all page.
I need suggestions... How would you guys organize the nav ?
</header>
</header>
-
Apologies, typed that up wrong. Have updated above post.
-
Why are you inserting
outside
<header>?</header>
-
My apologies. I would go with the following example in order to maintain a good SEO with your webpage headers and also a solid navigation:
Home page:
<header>
My PC Store
<nav>
-
Desktop PC's
-
Notebook & Tablets
-
Multimedia
</nav>
</header>
Sub Page:
<header>
<nav>
Notebook & Tablets
*** Desktop PC's**
- Notebook & Tablets
*** Multimedia**
</nav>
</header>
**<nav>
- Laptop
- Netbook
- Tablets / iPad </nav>**
Hope this helps.
Matt.
-
-
OK but you don't answer to my question since we do not want any mega menu or drop down menu.
-
This is true if it is wrapped within JavaScript, so that the search engines cannot read it. However, if you use two separate navigation menus then you can negate this problem.
Also, if you were to code up the 'mega menu' style navigation with CSS3 then you could also avoid these crawling problems and make the navigation much more search-engine friendly.
In general, I try to avoid using sub-pages within site to extend navigation (unless it is completely different product areas or business verticals).
Matt.
-
Well there are in general SEO concerns in the use of navigation Mega Menu style and this is why we want to avoid it.
-
Hi There,
I think I have got the jist of what you're trying to achieve.
What I would recommend is that you have links to Desktop PC's, Notebook & Tablets, Multimedia, Laptop, Netbook, Tablets / iPad directly from your homepage. The reason being that this will allow the search engines to crawl your webpages easier and the subcategory pages won't be so deep within the domain.
What I mean is that I would use either a drop down list, so that when the Notebook & Tablets is hovered over, the subcategories are then displayed below it. Alternatively, you could have a secondory naviagtion on the homepage, i.e. with an extensive drop-down list lower down or at the side of the webpage.
Great examples of this type of navigation can be found on: http://www.ebuyer.com or http://www.musicmatters.co.uk/shop.html (look at the secondary nav on the right for the Music Matters shop page.
I hope this helps.
Matt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having too many wordpress portfolio pages with little content hurt a site's SEO?
I have a site that is for a service company, not image based like a photographer or artist. We utilize the Portfolio feature to create a gallery of floor coating finishes (images of all the flooring finish options available) but this solution has created /portfolio/file-name pages for each image. These pages have no other content besides the image. I've run SEMrush audits on this site which shows a high percentage of pages with low text/code ratio and duplicate content (a lot of the finishes have very similar names). This site has been extremely slow to improve any visibility online (more than 9 months) and I'm wondering if this is a factor by possibly having a negative effect on our site. We initially chose the portfolio option because it was the best-looking solution for our users but we can certainly change it to another format if that is better. Thanks!
Web Design | | WillGMG0 -
Infinite Scroll and SEO - Is it enough to only link to the previous and next page in the pagination?
Hi all, We are implementing an eCommerce site where the results pages of the products will be visibile on one page (always loading new products when you scroll down the page). Now, I have read that the Google spiders cannot "load" new products scrolling down the page, hence the spider only sees the first few products of the results page. Our developer wants to implement a system where a users sees the first products on example.com/products Then scrolling down, he will see new products with the URL changing to example.com/page/2 and so on. Is it enough that we add a pagination link that goes from example.com/products to example.com/page/2 Then another link that goes from example.com/page/2 to example.com/page/3 and so on, so the Google spider can make his way through all the pages? Or is that too much deep linking and the spider wouldn't even crawl all the results pages? Any recommendations how to go about this? Many thanks in advance!
Web Design | | Gabriele_Layoutweb0 -
Recommended hosting companies for best TTFB?
Right now my client has a wordpress website with over 300 pages (mostly blog posts). Their average TTFB (time to first byte) is 3017 ms. They have a SSL and their current hosting company is Site 5. Does anybody have any recommendations for a better hosting company? We are willing to up the budget for better performance.
Web Design | | RosemaryB0 -
SEO Audit for site redesign
I'm in the process of preparing my company's ecommerce site for a redesign - largely to move to a responsive design and improve issues with UI and some much-needed features. This is a very small ecommerce business (Less than $300K annually), and we have settled on Magento Community Edition for our platform. We understand it to be very "SEO" friendly, and its similar to our current platform - it gives us a lot of flexibility in design, and it appears scalable. While I am aware of our current sites shortcomings (from an SEO standpoint), I was wondering if I should employ an SEO person/company to do a pre/post redesign audit. I looked at the MOZ checklist, and ran my site through Hubspot and WooRanks free tools, and am aware of what they are reporting as SEO items to be fixed. As I am so small, I was wondering if an SEO audit in addition to what I already know might be overkill? Any thoughts/suggestions are welcome.
Web Design | | Artfx1 -
What site would be best to push
http://www.buypropertyanywhere.com/bulgaria/smolyan/pamporovo/P-14659.php this Is where the ad is first created it is the fresh content. It is then copied word for word to the following http://www.housesalesbulgaria.com/bulgaria/smolyan/pamporovo/P-14659.php
Web Design | | Feily
http://www.worldofproperty.cn/property-details.php?lang=14&pId=14659
http://www.buypropertyanywhere.ru/property-details.php?lang=14&pId=14659
http://www.worldwideproperty.in/property-details.php?lang=14&pId=14659 Would it be best to push buypropertyanywhere as the main site and left the others drop or to develop buypropertyanywhere with each country as a mini site within it and use the existing urls for example www.housesalesbulgaria.com and 301s to direct back to the mini site ie www.buypropertyanywhere.com/bulgaria. Thanks in advance0 -
To many scripts in my homepage. This is a problem in SEO?
I adding a lot of new features to my website: JS animated, menus, google translate, alexa counter, google analytics, salesforce, and so on. My website is full of scripts and im worry about the SEO. Is that an issue?
Web Design | | Naghirniac0 -
Technical SEO Question about TLD combined with SubDomain
I am making a new website but need to figure out the best way to do this in terms of SEO. I would like the website to have functionality of brochure website combined with an online store. My issue is that I will be using software called prestashop for my online store and CMS called MODx to develop my brochure site. (These can not be combined into one CMS). I can create brochure site with MOdx = www.example.com & then from that a subdomain using prestashop for my online store = store.example.com Can I get Google to index these as one site or would I be better off trying to get everything under the TLD. Ideally I would like just one site without subdomain Bacially what I am asking is... What are the effects of having subdomains in terms of SEO? Am I better of having everyhitng under TLD? Can I get Google to view TLD and Sub as one site? Hope this makes sense, thank you.
Web Design | | Socialdude0 -
Best Site navigation solution
Hi there, We are getting our website redesigned and would like to know whether to increase the links on our site wide navigation or not. At the moment we have around 30 links from the navigation. We want to use exploding navigation menu and increase the links to our most important categories. Say if we increase to 60-70 would that be alright. (what will be the highest we can go for) At the moment categories that get links from navigation are ranking pretty good. If we increase would we loose those rankings. What will be the pros and cons of increasing navigation links? Second question we are also adding fooer links to top 10 categories in the footer. Would this be ok as far as seo and google concerned. Many Thanks
Web Design | | Jvalops0