Best Practice for Non-Cannibalisation of Money Term
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Say I have a site which sells widgets.
Site structure is as follows:
- Home
- Widgets
- Blue Widgets
- Green Widgets
- Red Widgets
- About Us
- Contact Us
I know the money term is "blue widgets". Not "widgets" (as this is too generic, and blue/red/green widgets are only a subset of the whole 'widget' universe).
How do I prevent the site from cannibalising this keyword? Do I only try to make www.mywidgetsshop.com/blue-widgets the main page for blue widgets or do I try and make the home page rank for this phrase?
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Double listing - all the way!
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Go for the deep page lining and aim to achieve the double listing like EOLG has suggested!
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Thanks - good point on the #1 and #2 slots!
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Google currently ranks multiple pages from the same site so if you have mojo for "blue widgets" you can get #1 and #2 in that SERP. I have seen four or five pages from a single domain ranking for a single keyword.
IMO cannibalization is an opportunity for me and a problem for my competitor.
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