Major drop in visitor numbers?
-
Hi I have been working on the following site www.espares.co.nz - it is a parts location service . We have just done a massive redesign and addressed some major issues with duplicate content - which is a work in progress. What I am wondering is have we overlooked something as there has been a sudden drop off on the site visitors since 25 September with a drop of nearly 30% of organic search visits? Would appreciate feedback.
-
Dana is correct - you need to ride the wave a little while Google looks at all of the changes and then recalculates where you should be.
Something else, how have you been dealing with the duplicated content? If a change in content on landing pages has happened, it could be worth using CrazyEgg and looking at a heatmap of those pages to see where people are the most active. Can be a real eye-opener!
Really need to know more about how the changes were made before we can look at other possible reasons.
Andy
-
i checked your domain authority which is very less. you might have to do make some quality links to our site again to get back the trust of Google and increase domain authority.
-
Hi Dana,
We thought it was our analytics configuration however we did the SEOMoz crawl and that highlighted the same issues. Thanks for the other comments though it is worth checking those basics too.
-
My first inclination is to say "be patient" and ride out the dip. I have never seen a complete site overhaul that didn't experience a dip in traffic. Next, I would say "Are your ducks in a row?"
What I mean by that is:
- Have you set up appropriate 301 redirects if any of your URLs were re-written?
- Are those 301 working properly (did you test them)?
- If no 301 redirects, did you implement canonical tags?
- Are you actively monitoring Google Webmaster Tools? Are you acting on those reports?
- Have you created and resubmitted a new sitemap to Google?
- Did you reinstall analytics or are you using different analytics? It could be that your analytics have changed more than your traffic (This is a big one....really consider this carefully).
If the answer is yes to all of the above. Be patient. I know it's hard, but don't freak out and sit tight. You should be fine after a little time.
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings Dropped to Nothing
We're kind of in crisis mode, as our ad revenue is about to take a huge hit. Hoping someone can help me figure out what to do next. Site: https://indoorgardening.com Here's what I did (below) that I think broke things somehow. I'm clearly not an SEO expert but thought I was making things better. And things did improve over the last week or so but then fell apart 2 days ago. 1. Most posts did not have a Yoast focus keyword. I added keyword phrases and used Yoast suggestions to optimize for that and for readability. 2. In some cases I changed post titles to better reflect the keyword phrase. 3. In some cases I changed the slug per Yoast's suggestion and did a 301 redirect from the old slug to the new one. 4. I used Grammarly to fix all spelling, grammar, punctuation, etc. 5. Some Yoast-suggested changes that were made: Image alt tags, subheading structures, adding keyword to subheadings, first paragraph, and meta description, changed sentence length for those over 20 words to clean up the text, added transition words where applicable, reworded passive voice sentences, added internal links when needed, eliminated consecutive sentences (first word), improved Flesch reading ease when necessary. 6. I also added or changed Amazon affiliate links where needed and swapped out images when necessary. Results:
Technical SEO | | Jbyron
I started this project about 3 weeks ago. On 11/29 we had one of our highest traffic days, with 1017 hits coming from Google. On 11/30, 257 hits came from Google, and on 12/1, 3 (three!!) hits came from Google. At this point, 82 of 89 posts have a double green "Good" score in Yoast; 6 are "OK" and 1 does not have a focus keyword designated. Thanks in advance for any help anyone can provide. -John0 -
How to check why our DA is gradually dropping
Greetings fellow Moz Community, first time asking a question here so kind of excited to be part of the community. I hired an SEO firm about three months ago. They have arranged high ranking DA guest posts for us as well as many other small low DA links. None of these links have any kind of a spam score. However for the past two months they have been helping, our website's DA has actually dropped by one point each month. Is this cause for concern? Any thoughts on how I can trace the drop? On a side-note, out of the 700+ keywords that didn't were ranking in the top 50, about 200 of them now are gone compared to last month. I don't know if this is related or not, but something looks awry.
Technical SEO | | PhillySEO0 -
Organic Traffic Dropped By Half
My company website (https://factoryexpodirect.com/) organic traffic is dropped in March 2017 and after that it never recovered. I am not sure what is the reason. Can anyone help me out to figure out the reason.
Technical SEO | | christmaslaserlights0 -
Sudden Drop in Indexed Pages and Images under Sitemap
Hello! Just a couple days back, realised that under the Google Webmaster Tool > Sitemap, my website www.bibliotek.co has a sudden drop in indexed pages and images. Previously, it was almost fully indexed. However, I checked and the Google Index > Index Status, it is still fully indexed Any reason why and how do I resolve? Any help is very much appreciated! Thanks in advance!
Technical SEO | | Bibliotek1230 -
Hamburger nav causing drop in organic traffic?
This may sound crazy but is it possible a hamburger nav used on a desktop responsive site could lead to a drop in organic traffic? Our hamburger nav requires between 3-4 clicks to arrive on a subpage. Here's an example of necessary clicks for a given page: click hamburger menu2) resorts (expands resorts nav) city (expands various cities where our resorts are located) actual resort (this opens up resort menu) resort overview (first clickable link) Is there any way we're getting penalized for excessive number of clicks? All our old pages were 301 redirected and content is relatively the same on the new redesigned website. Thanks
Technical SEO | | SoulSurfer80 -
Our sites have a high number of long urls. how does this affected ranking
Hi, A few of the sights in our networks have a high number of urls. How does this affect our rankings Thanks in advance for your help
Technical SEO | | Feily0 -
Mysterious drop of website ranking in google
Usually, I don't want to bother anybody by posting silly questions on forums. But this time I really might need advice. My wife and I took over the website maintenance and e-marketing of a local air conditioning company end of March this year. Before that the applied SEO strategies were not very user friendly and a little too search engine focused (spammy keyword stuffed articles, confusing website structure, a lot of directory links). Yesterday night (May 15th) the website more or less stopped ranking. For search terms like "ac repair englewood fl" or "trane north port" and many more the website was on page 1. Here are some more details: I replaced the old website with a newer version end of April. Since some of old the url structure did not apply any longer, I did a setup of around 30 301-redirects in .htaccess. The new site seemed to rank more or less as expected. The homepage has a PakeRank of 1 (seomoz Page Authority is 31). I am working on that but good natural links just take some time. site:kobiecomplete.com still brings up all the pages Google Webmaster Tools notified me on May 12th that there was a possible outage: _"_While crawling your site, we have noticed an increase in the number of transient soft 404 errors around 2012-05-08 16:00 UTC (London, Dublin, Edinburgh). Your site may have experienced outages. These issues may have been resolved. Here are some sample pages that resulted in soft 404 errors:" The listed pages under "some sample pages" are only pages from the old website which do not exist any longer and the 301 redirect was not setup. But this should have been already any issue before, if at all.
Technical SEO | | grojoh
I added the missing 301 redirects and marked them as fixed in Google Webmaster Tools. I had a copy of the website on a testing webspace (root directory of brightsidewg.com). Even though I had robots.txt set to disallow everything and WordPress search engine privacy set to do not index / follow, the website appeared on the Google search results yesterday night instead of the original website (kobiecomplete.com). Even though brightsidewg was a few ranks worse than kobiecomplete.com was, it was still ranking.
To remove the duplicate content, I deleted everything on brightsidewg.com and requested the removal of the website in the Webmaster Tools. Now brightsidewg.com is not any longer indexed (good) but it didn't help the ranking of kobiecomplete.com. Especially the homepage and the service area pages were ranking pretty decent on Google before yesterday night. Now I can not find them at all. Only other less important pages rank on page 8+ No malware on website I did not do any big changes on the website yesterday (only really minor ones). I did not acquire any weird/paid links even though there is a new link from a PageRank 0 website which I did not setup: http://www.indo-karya.com/detail/news/2012/kombise But that alone I think would not be enough for a penalty. It almost looks like that Google applied a partial -950 filter!? I could submit the website for reconsideration to Google and tell them about the duplicate content issue with my testing webspace brightsidewg.com. What do you think about it and what shall I do? Thank you so much for any help!0 -
I had a massive ogranic traffic drop in the past 72 hours (80%). What should I do? I
I am very very worried as my organic traffic suddenly came to pretty much a halt last Friday. We have been working very hard on content in the last 2 years and have 0 duplicated content with many thousand travel guides, tips and other travel related info. We are also publishing a successful travel blog which used to get quite a bit off traffic. Everything stalled last Friday and since we are operating in the travel industry which is very competitive, this will be very hard on us. In fact, I fear that we will not survive this drop for more than 2-3 months. How do we find out about what happened and what can we do to get our SERPs back? Thanks!
Technical SEO | | madsuh0