Images Getting Indexed Making for Low Engagements Times in GA
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I have quite a few images that are being indexed for popular search terms and are getting clicks. This site has a 0-10 second engagement of 69%. I would like to eliminate these images from the equation because I tend to think they are hurting my "quality score" in organic Google rankings.
How do you keep these images from ranking?
I suppose I could rename them. Should I disallow the images folder? I hate to do that, because some of my images turn up in local searches, which is good. I would rather keep those. But what is best practice?
A little background info, this is a local service site. So the images that are ranking are coming up for a broad national type search. This has 0 value for the site.
Any advice or suggestions would be appreciated, Thanks!
Kathy
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I have quite a few images that are being indexed for popular search terms and are getting clicks.
Nice work! Hooorah!
I tend to think they are hurting my "quality score" in organic Google rankings
Huh??
I would like to eliminate these images from the equation because I tend to think they are hurting my "quality score" in organic Google rankings.
I believe that any role that engagement has in your rankings is based upon specific keywords done separately for web search and for image search. I am willing to bet big money on that.... in fact I have been all of my money on that.
Most of my sites get more traffic from image search than from web search. They rank fine in websearch.
The fact that your images are being clicked a lot says that people are interested in them. Did you ever think that image search activity might help your websearch rankings? (I don't know that it does but just saying that I think it might. After all, great images are a big part of quality content.)
So the images that are ranking are coming up for a broad national type search. This has 0 value for the site.
Still cheerin'.
Some of these visitors are local and you said that you like seeing the images in local search.
Do you have any customers who are from a great distance? Maybe the images pulled them in!
If you are getting a lot of this traffic slap some pay-per-impression ads on these pages.
But what is best practice?
I can't tell you best practice but for me the practice that seems to be working is place several great, attractive, interesting, relevant images on every page.
Don't chop off your foot because you think that maybe, but don't know for sure, that perhaps, you might, possibly have a small piece of gum stuck to the sole of your shoe.
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