Listing Products With Descriptions: What Order Should They Be In?
-
This is more a user experience / conversion rate question than anything else.
We sell several levels of membership to our organization. Seven to be exact. They range from Student memberships at $35 a year to very specialized memberships at $4,500 - $6,500 a year.
I looked for information on how these products should be listed, but found nothing. Currently, they are listed with the most expensive level listed first. It's the only one displayed above the fold.
I believe this is a bad choice. At a glance to a consumer, it looks like a membership costs $4,500 instead of a more reasonable (and more popular) $500 a year price.
I don't want to start with the $35 option either. That is heavily discounted for students. Would it be odd to list the best sellers first and then have everything else listed underneath? Or does it need to be in price order?
So, if anyone has an opinion or has had experience with something similar or has seen a case study, I'd appreciate the input. Thanks
-
I appreciate the responses. Wasn't sure if there was really a "standard" or not. We'll get some Google experiments set up. Maybe it'll be something worth writing about if it's interesting enough!
Thanks a ton for the input!
-
That's exactly the model I was thinking of. The mouseover effect is a bit gaudy for my taste ...
-
This is the sort of thing that you definitely need to test like crazy. Use the A/B testing tools in Google Analytics and try all possibilities of presentation, descriptions, colors, the order you present them in, and so forth. If you see any volume of traffic at all, it will be worth it in the end.
That said, the most common approach that I've been seeing for this sort of thing as of late, and I've had success with as well, is to take some vertical tables likeso, and highlight the center option: http://wrapbootstrap.com/preview/WB00H9006
Good luck!
-
Dan
This differs so much from industry to industry and your audience. I strongly suggest you to A/B test it. Let the data suggest you what makes most sense to your user. I might have a similar situation but a totally different target audience and behavior and if you follow what I say, it might totally mess up your conversions, whereas that same style or presentation might be a rockstar for me.
I hope that makes sense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Overlay / modal for product pages - bad or good for SEO?
Hi all, I am considering using full overlays/modals for an e-commerce site for all our product pages (category/listing pages will be "normal", the product page will come over the listing page as an overlay/modal when you click on the product). Those “product overlays” will also be accessible directly with own URL (if need to be linked to for ex.). All the literature I find out there treats overlays and modals as “marketing” ones (ads, sign-ups, etc.) and is generally critical to overlays when it comes to SEO, while also saying that an overlay that has to do with good UX should not hurt the SEO of our site. What do you think? Will all product pages as overlays be considered as good UX by the search engines and therefore not be negatively impacted, SEO speaking? Or should we stay clear of overlays and create “normal” product pages? Thanks in advance! Arnaud NB: The reason we want to create those overlays are for design and UX purposes, and try to increase our conversion rate.
Conversion Rate Optimization | | Arnaud_Fo0 -
Grid view vs. List view
Hi I work on an ecommerce site and wondered if anyone had tested grid view vs. list view on product listing pages? We use list view, but I think grid view might work better. Thanks
Conversion Rate Optimization | | BeckyKey0 -
Meta Descriptions - Does Cutt's comment still hold true?
When looking through my old research on Meta's came across this article on Search Engine Land where Matt Cutt's stated... "In fact, Matt said for his own blog, he doesn’t bother to make meta descriptions for his own site. In short, it is better to let Google auto-create snippets for your pages versus having duplicate meta descriptions."(http://searchengineland.com/googles-matt-cutts-dont-duplicate-your-meta-descriptions-177706) Recently, I have seen Google continuously play around with my metas, pulling from some really weird places on the page, discrediting the meta that I have there..and more-or-less really f them up.. Does the community think that maybe what Matt said in 2013 still holds weight and we are just wasting time with metas since Google does what they want in that space anyways?
Conversion Rate Optimization | | GoAbroadKP2 -
Optimising /product/ pages for our 15,000 product ecommerce store.
Hi guys! We're constantly working on evolving our /product/ pages on the site, however some times it's pretty easy to get lost in your own mess. Especially when the sites consists of 15,000+ products. So it's pretty painful to handcraft every single page. So I thought I'd jump in here to see if anyone had any suggestions for stuff we're missing, and or should improve? These are product pages: http://www.warcom.com.au/products/9954_draytek-vigor-120-single-port-adsl-122-modem http://www.warcom.com.au/products/49884_warcom-deluxe-double-lcd-monitor-stand---free-shipping There is a few issues we're aware of already.. Negatives: To many links in the left menus. To many links in the footer. Positives: We recently included rich snippets.. We're always testing out colors and styles. We're always testing meta data. Any and all suggestions will be greatly appreciated. Thanks!
Conversion Rate Optimization | | warcom
Paul.0 -
Facebook orders?
Is it possible to set a goal of users visiting from Facebook and completing the Order? If yes, could you please guide me through the process?
Conversion Rate Optimization | | Khem_Raj70 -
Thoughts on meta descriptions - best click through rates
Hi All, I recently heard a tip from a prominent SEO'r that meta tags should be custom written by professional copywriters. Well, I want to head down that path. What are your thoughts on these two options: Buy the top-selling <xyz product="">. 20 year warranty, 30 day money guarantee + free, fast shipping! Includes <1-2 features or included accessories of product></xyz> or Buy our top-rated <xyz product="">today</xyz> & save! Over 20 5-star rated reviews + free, fast shipping! Includes <1-2 features or included accessories of product> Would you focus on the warranty, reviews, product accessories, money back guarantee, free shipping over a certain cutoff, customer service (which we have a toll free number for) or another factor? Are there any good articles out there outlining this? Do you think the way I've structured it is good/readable? What about the use of '+' instead of '&'? Is the cutoff limit still 156 chars? Any thoughts/views/ideas are most appreciated! Thanks
Conversion Rate Optimization | | bradkrussell0 -
Capitilization in Meta Description
Hi, In a meta description I was wondering which is best for click through rate: A Meta Description Written Like This With Leading Capitals and Some Fully Capitalized Words Eg FREE, BUY NOW Etc? OR A meta description written normally like this without leading capitals and fully capitalized words? My initial thoughts is the capitalised one stands out more and may get more click throughs, but I also don't see anyone else doing it this way so I was wondering what the generally accepted thought is on which one improves the CTR more?
Conversion Rate Optimization | | GrantEllis0 -
Can Changing Meta Descriptions Negatively Impact SERP's?
I have just had a page start ranking well in key SERP's and I would like to change the meta description and add a price as we are extremely competative in that line. Could changing the meta description now a page is ranking negatively impact the SERP placing? Does anyone have any experience with this?
Conversion Rate Optimization | | robertrRSwalters0