Google Autor Profiles in Big Companies
-
I work for a big company and they want to use the google autor tag.
The goal is to get the rich snippets and better rankings in the future from having a trusworthy autor for each topic building up followers basically.
The problem is that the company does not want to pay employees to build up their own autor profiles/trust since an employee could leave the company any time and we would have to start from scratch building another autor profile.
Now I know that google only wants real people in google plus bla bla ... bla bla ...
How do you guys handle this problem? I thought of having our autors sharing one made up autor profile which is owned by the company.
-
Maybe I'am wrong, but I've never seen snippets with a company logo in each blog posting so far.
-
Isn't it possible to link your company's Google+ page through "rel=publisher" instead of linking personal Google+ profiles as authors. Or will this not give the same effect?
(Sorry, maybe I'm making this question more complex than it already was)
-
69 times read and no answer. I'm going to tell you my personal opinion.
Your company has two ways:
A) Create imaginary profiles: 1 per workstation, and your different staff build up the company profiles. (I don't recomend this option because is bread for today and hunger for tomorrow)
B) Value your professional team: When a big (or small) company forgets the main resource of their own (their staff), usually the staff resign and create their own company or go work for your oppositors.
I don't know if is what you were waiting for. It's only my personal opinion.
By the way, when an author write a post at the domain company, where rich snippets are good configurated (company name too), and that autor write in differents blogs with different owner, the relevancy for this author will charge in every post. It must be similar than PR or DA. It's a flow authority, and it will be different depends of the work you build up and the differents "relevant authors" (for your KW) than links to you. Search for co-citation post here at SEOmoz.
I hope anything of this can help you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Invite a Facebook user to Like a Company Page
Hi All, Was looking at our Facebook company page last night and was going through our recent posts and noticed that the individuals that liked our posts had an "Invite" button next to their name. I've been testing this and is it true that I can only send an Invite to like my company page if I'm actually friends with the user? The "Invite" button is there for every individual that has liked a post on our page, but I've only had success sending the invite to people I'm connected with. The frustrating thing about this is that the button changes to "Invited" regardless of whether or not they have actually received the invite.
Social Media | | Brando160 -
700+ Genuine likes in 4 Days on a new Site - Does it risk Google Spam?
Hi my site www.dealwithautism.com is a brand new site - only 2 months old and since Autism is a fairly competitive niche, id do not get more than 30 impression and 4-5 clicks for my 40+ pages on Google. However, recently I have become very active in the social platforms, so over the last week I am getting 200+ pageviews just from Facebook and Twitter, that not bad., I have recently created a post 21 apps for Autism https://www.dealwithautism.com/top-apps-for-autism/ Suddenly this post is generating a lot of interest and in the last 4 days I have received as many as 700+ likes (purely editorially) and it is growing in terms of 100s per day. How I acquired them? Well, firstly I believe it is a very good post. Secondly, I selected one of the Apps in the list as 5 star and editor's choice! Then twitted and Fb mentioned to that company on Twitter and Facebook. They returned the favour by re-tweeting and since they have tens of thousands of followers, my page immediately got traction. My question is this: Do I need to worry about Google turning a suspicious eye on me for being a new site getting too many social signals in too short time? Should I pull out the Like buttons for a while from my site to slow things down?? I am new to web development and not fully sure how Google would recognize social spam.
Social Media | | DealWithAutism1 -
Google negatively affect the positions in the Bing.
the longer time observed that acquiring links from google+ which is quite pleasantly accepted by Google, it is rather negatively affect the positions in the Bing. Has anyone experienced a similar problem?
Social Media | | Unigenitus0 -
How to recover Google+ business page if it gets deleted by mistake ?
Hi, i have a client who has by mistakenly deleted its G+ business page which is having good expousre on Google+. he got worried how to recover it . even i don't know how to do it. any help or discussion for the solution would be appreciated Thanks,
Social Media | | ShaunPhilips0 -
Setting Up Business Google+
Is it possible to set up a business Google+ account without linking it to a personal account? I have already done this but would like a stand alone account for the business...
Social Media | | jj34340 -
Google Auth and brands/individuals problem
So you can auth pages with personal google+ profiles - and its being suggested by some that this could now help rankings if that person has lots of people in their circles. So what about brand/companies content? why cant they auth the content with their Google+ profile to get the content ranking better. It doesn't seem right an individual blogger can do this but a company cannot who has written lots of guides. An example is a holiday company has written some awesome content on resorts around the World - how to use the auth for that content to rank higher? - currently only possible to link up an individual as writing the content not the brand/company itself. Any suggestions on this much appreciated. I do not want to lose any gain there might be from this new bonus given from Google.
Social Media | | pauledwards0 -
Why would Google+ send posts as 'messages' to people outside of your circles?
A day ago I uploaded a photo of a US Navy ship mooring at Bell Harbor marina, which is across from my office (near the conference center site of SMX Advanced Seattle). A rude comment was posted by someone from Germany accusing me of sending this to them personally, offended because he's anti-military: "Don't spam people pal." I blocked him. So, since it was uploaded to my public stream and shared to my circles, I have no explanation as to how this could happen. If someone in my circles shared it to him, I suppose it could look like I sent it to him, but I haven't seen that happen before. Anyone else see behavior like this? UPDATE: because this person was within one of the circles to whom I shared this photo, he received a notification that I'd shared it "directly" with him. See comment below.
Social Media | | BrianCrouch0 -
Google+ and its effects on SERPs
Hi all, With the recent launch of Google+ I've looked into the possible effects of +1'ing sites and whether or not it has a direct effect on other people with whom I'm connected within Google+. So far I cannot see any direct correlation, however I running a bigger/wider experiement with more people to get a definitive answer. What does scare me as an SEO, is that Google+ users will (most likely) use Google search whilst they are logged in, which, as we know personalises results based on a myriad of suspected metrics such as previous visits, personal +1, etc... How is this going to effect the SEO world if/when a Google+ attracts more users. Experienced this first hand when a client called me to congratulate a jump from position 9 on Google to first position over the weekend, which when I checked, the website hadn't shifted, the client was logged into her Google account due to the fact she had been playing with plus. Thoughts? Cheers Aran
Social Media | | Entrusteddev0