Is a Tumblr company blog good for SEO?
-
Hi,
We are in the process of gaining coverage and visibility over our SaaS service. And one of the work we're doing is, very much standardly, having our pro blog with content.
I see that most of companies/people are using a WordPress or a Blogger blog to achieve this. Another school is choosing Tumblr, which is a rising star.
But then I can't help to feel that there is something wrong with Tumblr. It doesn't appear in Google search at all... It is never in the top of the searches. And sometimes even search for an exact match of a known post extract won't show the Tumblr link into google Search.
What it means to me is that Tumblr has a very poor SEO-friendly policy.
I was also reading in different posts that it was indeed the case. Tumblr is bad for SEO.
I can't help but feeling confused and not really understanding how such a big social blogging engine couldn't get into google search... Or are they going twitter-like?
I guess my question will be:
"Is it good to have chosen Tumblr, or should I switch to either WordPress.com or Blogger using a custom DNS?"
Thanks for reading.
-
Tumblr is a bit controversial in the world of business blogging. Some people swear by it, and others say it is a waste of time – it doesn’t have the SEO capabilities or the customizability of the other two platforms, that’s for sure. If your target market is over the age of 35 , or if your business sells something that isn’t very visual, then Tumblr probably won’t fit your needs. But if you are in an industry or run a business that can use Tumblr to share images and quick updates, then you really should consider it despite its drawbacks.
My business doesn’t use Tumblr because we are a document filing service – how many cool, viral images can you imagine coming out of that? But Tumblr is great if your product is visual and you are willing to spend the time to talk to and engage with your customers. Remember that Tumblr users are very reciprocal - that means it is up to you to go through posts, comment, and like if you ever expect to attract people over to your business’s page. It’s also very easy to use, and a bit addictive, so once you get going you’ll likely find yourself spending a lot of time on the site. Just remember to get a custom domain for your business’s Tumblr and link to your blog on your homepage.
I hope this information will help you,
Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blogging and ??
Hi, I post 2 interesting articles every week on my website's blog.
Social Media | | VaiSam
I post about them on Tw, Fb, G+, Ln. What else is recommend (wrt to blogging & otherwise too) to improve SERP and organic traffic?
Somehow I feel this is not good enough. Somehow guest blogging is not working out, tried a couple of times. I am a bit lost here, need some pointers. Thank you in advance. Best regards,
Vai0 -
Youtube and SEO
Hello, For a game site I would like to use Youtube for SEO purposes. And I need a little advice on this. How would you use these video's without spamming? There are a lot of tactics to use Youtube. Create channel and put your desired url in the profile (link back to your site), Put your desired url in in the description of the video (link back to your site), Put the created youtube video also on your own site to drive traffic to youtube, and back. And get views. Put a created channel on your own site to drive traffic to youtube, and back. And get views. Other tactics I don't know.... Can someone advice me what tactics I can use without spamming, I'm afraid that if I use combinations of the above mentioned tactics I get an unnatural linkprofile.... Thank you in advance. Regards, Thomas
Social Media | | ThomasH0 -
How to promote a blog after Penguin and the Google blog update
Hello, I have a question, or maybe a discussion. I'm wondering what the best way is to promote a blog from Blogspot or Wordpress nowadays with Penguin and other Google algorithm updates? Looking forward for your answers. Regards, Thomas
Social Media | | ThomasH1 -
What is the best way to promote a blog like blogsport or wordpress?
Hello, With the recent algorithm changes of Google I am wondering what the the best way is to promote a blog like blogspot or wordpress? Looking forward to your answers! Regards, Thomas
Social Media | | ThomasH0 -
Social Media Marketing focus and priorities for SEO
Hello Mozzers, I'm looking at Social Media Marketing and wondering what counts for most in terms of SEO - (A) shares and likes from specific web pages, or (B) followers, likes, etc., on social media profile pages? What does Google measure vis-a-vis your website? Also, regarding Twitter, if a twitterer forwards on a tweet manually (by inserting RT) - and his RT is then shared, does that count for anything, or is it better for clients if RTweeters simply press the RT button. And should I include URLs in tweets, facebook posts, etc? And do backlinks help beyond increasing website visitor numbers - do any of the social media marketing tools pass juice back to websites via backlinks? Thanks in advance :), Luke
Social Media | | McTaggart0 -
SEO w/o Social Webinair experiment - how can RTs of a URL of a google search possibly affect the position of one of the search results?
I missed the webinair but have just been going through the slides. Looking forward to watching the video when its up. I have a question however regarding the experiment conducted by Rand to find out: Is Social Influencing Primary Algorithms (slides 7 - 20) The suggestion is that an RT of a google search URL affects the ranking of one individual ranking site. The +1 side of the experiment I understand completely - it is clear how Google can see that there is a social preference for the site and reward accordingly. But how would retweeting the search result URL possibly affect its rankings? Is the suggestion that those doing the experiment also clicked on the relevant link? And if so, how is Google discerning that this additional traffic is down to Twitter? I feel I am missing something incredibly obvious. Anyone want to help me out here?... otherwise I'm not going to sleep tonight...
Social Media | | seomasters0 -
What Tools Do You Use For SEO Social Media Audits?
Hi, With a the growing trend towards social media signals starting to have a decent impact on Search Engine algorithms, i'd like to know what tools people use for "social media site audits". I generally use a fair amount of manual observations for social media profiles such as profile completeness. Hubspot offer a few really nice tools over at http://grader.com/ that allows a quick 'score' for an account. I then take a look at the 'buzz' around a company over a few mediums such as Twitter Search, Google blog search, BoardReader, HowSociable.com and SocialMention.com Facebook Insights is good (if you own the domain) for testing the number of likes. Im still yet to see a decent tool for testing entire domains for # retweets, Diggs etc. What are your favourite tools for SEO Social Media Audits?
Social Media | | DigitalLeaf0