Changing an Aged Category Name
-
I am interested in potentially changing a category name on our site, WirelessEmporium.com.
This section has been called "Covers & Faceplates" for the better part of the decade. However, changing search trends, PPC data and search volume analysis have indicated that our preferable KW combo may be "Cases & Covers" instead.
What are the potentially ramifications of making the switch now? We have a significant amount of age, link juice, etc built up toward our "Covers & Faceplates" section at the moment and all of their relevant URLs.
A change would involve 301 redirects, rewriting of URLs, rewriting of all tags, img alt tags, etc.
-
After doing a search for "phone covers and faceplates" your website page for that category/tag comes up as #1 in Google's SERPs. That page has a PR4. I wouldn't touch it.... if anything I would create duplicate content and then do 301 redirects for all the old tags over to the new tags. That will avoid penalty for duplicate content but keep the work load down.
Payoff? If you can get ahead of the upward trend in "cases & covers" then it could be really good... but make sure you do your KW research well. Positive thing is that you probably won't lose much traffic as you'll most likely maintain your ranking for "covers & faceplates" for a while and then you'll start picking up traffic and rankings for "cases & covers."
If that is too much work, then just do what EGOL suggested.
-
I would simply edit the title tag and the H1.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to keep your brand name in the title tag even if your title is cut off?
Hi, I've been thinking of placing our brand name in the front of our title tag for brand recognition purposes. While doing research I came across a few sites that seem to have their brand name on every title tag, regardless of whether of not their title tag was too long and getting cut off by Google. Ex: Personalized Cutting Broads & Humidors...-Etsy The title tag for the example above was for a store in Etsy that sells personalized cutting broads, which was what i searched for. Normally a title tag that is too long gets cut off by Google and your brand name no longer shows if you've positioned it at the end of your title tag. Is there a way to get your brand name to show up at the end of every title tag even if your title is long and gets cut off by Google? Obviously, I could just place the brand name at the front of my title tag, but if I wanted something like my example above is that possible? Thanks You
On-Page Optimization | | znotes0 -
No-index all the posts of a category
Hi everyone! I would like no-indexing all the posts of a specific category of my wordpress site. The problem is that the structure of my URL is composed without /category/: www.site-name.ext/date/post-name/
On-Page Optimization | | salvyy
so without /category-name/ Is possibile to disallow the indexing of all the posts of the category via robots.txt? Using Yoast Plugin I can put the no-index for each post, but I would like to put the no-index (or disallow/) a time for all the post of the category. Thanks in advance for your help and sorry for my english. Mike0 -
Content on ecommerce categories - good or bad?
We have a case with a client where they previously had content on top of their most important ecommerce categories. The content was well integrated and should in my opinion enhance the category experience, but after doing some A/B testing they proved to only decrease the conversion rates when sending traffic directly to those categories. Around that topic I have two questions: Is it a bad thing to put the content BELOW the categories? I need examples of categories where content and products are very well integrated and enhances the category experience - any tips?
On-Page Optimization | | Inevo0 -
Changing Location & Losing Location Based Keywords
We're a web agency, and we've just moved from Bromley to Sevenoaks. Our website ranks really well for all Bromley led keywords and regularly brings enquiries, but we're no longer based in Bromley. We don't want to lose our rankings, but clearly we can't claim to be based in Bromley when we are now in Sevenoaks. Obviously, we also need to start using Sevenoaks to build up traction for searches in our new area. So the question is - should we create a Bromley or Sevenoaks focused landing page (or both)? Should we change all references of Bromley to Sevenoaks across the site in one go or gradually? Would it be terrible to leave Bromley onsite? Thanks!
On-Page Optimization | | Ecce0 -
All category seo plugin on Wordpress page title to working
I've installed the all category seo plugin for Wordpress and all works fine except the page title I input doesn't show. Anyone else had that problem?
On-Page Optimization | | SamCUK0 -
A "show all" category for products resulting in to many on-page links
I've got reports from my seomoz pro campaign that I have more than 100 on-page links on a page of my ecommerce store. This page is a "show all" category displaying ALL products from ALL my categories on the site. So it is NOT a "show all" for displaying all products in a certain category on one page instead of having to click through page 1, page 2 etc. What I don't clearly understand is why I get this from the reports, as it does not display all products in one single page. What it does is gathering all products from all categories in one place, but instead of showing all products in one page it is divided into pages 1 - 13. What should I do to resolve this? Could it be the seomoz campaign giving me an incorrect result? Appreciate you taking the time to help! Thank you.
On-Page Optimization | | danielpett0 -
New site not ranking for it's name
Performed on-page SEO for this new site that went live a couple of weeks ago - no link building or anything of that nature yet. http://maven-management.com I'm starting to see the site rank on Bing for some keyword phrases but it doesn't rank for the business name "Maven Management" on any major search engine. SEOMoz gives my on page optimization an A for the business name for the home page. Am I just being impatient? I didn't really put much effort into ranking for the business name because that generally seems to happen without any issue. There are other companies online with the same name. Any insight is appreciated.
On-Page Optimization | | DenverKelly0 -
Google's Page Layout Algorithm Change
Hello Everyone, Google says they've implemented this change because they are answering the complaints of users who have to search for actual content after they've clicked on a result. They go on to say users want to see content right away. Now while most of this talk is about ads, I wonder if this will also apply to websites that are image and flash heavy above the fold with very little content. I am working on a few auto dealer sites where 99% of the content above the fold are flash banners and images. Below all of this noise you can find about 200 words of text talking about their dealerships. I'd love to know everyone's thoughts on this...Does the new page layout algorithm change apply to only ads or to images and flash as well? Thanks
On-Page Optimization | | wparlaman0