Blog on Subdomain or Subdirectory?
-
I was wondering what the SEO impact was of having a blog on a sub domain or sub directory.
Which of the following is better?
Personally, I like making the blog a more important part of the site so 2) is preferable; however, I don't know which one is best for SEO purposes. Do the search engines consider a subdomain as a different website? Can SEO authority be passed through each equally?
What is your preference?
Regards, Dino
-
You're very welcome. I'm glad I could help
-
That is what I thought as well. Thank you for taking the time to answer.
Regards, Dino
-
Hi Dino,
The consensus in the SEO community is that search engines still identify subdomains as separate sites (with respect to how domain authority is calculated and distributed throughout the Web graph).
Therefore, the second option (i.e., companysite.com/blog) is much better from an SEO perspective because it consolidates all of the website's content under a single site and maximizes the flow of authority through that site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I move my blog from subdomain to subdirectory?
Hi there, We have a pretty strong organic presence on our consumer facing blog. Around 5.7 million organic clicks Year to Date. It's currently housed in Wordpress on a subdomain. Our team is considering migrating our blog from Wordpress to Sitecore, where our parent organization resides. With that consideration, we're trying to determine if we should preserve the subdomain or move to a subdirectory of the parent brand. Moving to the parent brand would also result in a loss of our custom global nav - we would inherit the global nav of the parent website. We're not concerned about traffic loss risk - we know that we'll lose some but we think the move to subdirectory might be more beneficial in the long run from an SEO perspective. We're mostly concerned about the users getting lost without the global nav specific to the blog. Thoughts/concerns? Thank you!
Web Design | | Jessdyl0 -
Blogging for SEO in Muse 2017
Can anyone give advice about SEO - specifically blogging in Wordpress and embedding it in your Muse site - that is specific to the 2017 updates. I found a lot of negative information, but that was mostly on forums from 2+ years ago. On their own forums, Muse says that you can get SEO plugins that help with this, but I am not sure I can trust those with clients yet. I have worked in Wordpress for years, but prefer the design freedom adobe provides. Specifically I am worried about whether the traffic to the site would be credited to the wordpress blog (on a different URL) or if it positively impacts my own URL used for the muse site. Would it be considered duplicate content? Also, are there any solutions that I don't know to ask about? Thanks in advance for listening.
Web Design | | Jesiwicks0 -
Wordpress Blog for Magento Store?
Magento is fantastic for e-commerce although the blog capabilities are limited and our web development fees are just ongoing. I have great experience with wordpress sites and I don't have a bad word to say about the CMS, there are plugins available for everything you possibly need to develop the blog. Would it be a good idea to integrate a wordpress blog for our e-commerce store? To keep both the transactional website and the blog on the same domain, but have a different style for the blog so we're not trying to 'sell' to people looking for home improvement advice and DIY guides, our main priority with the blog is to grow the website authority.
Web Design | | Jseddon921 -
How to add author avatar to my blog
hi i have a blog but i cant seem to see an option where i can add author avatar on the blog post. any idea how to do that? im using a wordpress site.
Web Design | | andzon0 -
Our on page blog is off page! What?
Hi Moz Community, I have a customer who has a blog that is FULL of great unique content however the blog resides at a URL that differs from the main site. Eg. blog.mywebsite.com Instead of www.mywebsite.com/blog . With the latest Google updates I fear that this may be hurting our web ranking. In addition the web blog is a carbon copy of the main URL. My Question: I am going to schedule a meeting with the web designers, How vociferously should I argue for having them move the blog onsite and write 301 redirects for the current blog site?
Web Design | | CKerr0 -
E-Commerce Website Architecture - Cannibalization between Product Categories and Blog Categories?
Hi, I have an e-commerce site that sells laptops. My main landing pages and category pages are as follows:
Web Design | | BeytzNet
"Toshiba Laptops", "Samsung Laptops", etc. We also run a WP blog with industry news.
The posts are divided into categories which are basically as our landing pages.
The posts themselves usually link to the appropriate e-commerce landing page.
For example: a post about a new Samsung Laptop which is categorized in the blog under "Samsung Laptops" will naturally link somewhere inside to the "samsung laptops" ecommerce landing page. Is that good or do the categories on the blog cannibalize my more important e-commerce section landing pages? Thanks0 -
Blog via iframe or not?
We had our developers install Wordpress in the www.ourmainsite.com/blog directory. Our site is .NET based. Now we asked them to customize the blog's appearance to look like our main site. Here is the proposal from our developers to avoid lots of PHP coding: "In this approach we will create a custom page which will contain an iFrame in the body section. This iFrame will be solely responsible for showing all the blog pages. The template for Blog Pages will be designed in php (except the Header and Footer section). In Short, We will run the wordpress site (Blog) in our [main] Site" My Questions 1. Do the URLs have to stay the same for every page on the blog when using an iframe? (we want unique URLs for every page/post) 2. What are the SEO implications of this method? Will internal linking in the blog help pass all of the link juice throughout the main site and the blog? 3. How difficult is it to match the header, footer, and CSS (font/style/colors) of our main site in the Wordpress installation given that the site is .Net and Wordpress is PHP? Does spending some more time/money now to build everything in PHP without an iframe make sense in the long run? Thanks!
Web Design | | pbhatt0 -
Can "poor" subdomains drop PR of the root domain?
The page rank of my company's website has dropped from a 6 to a 4 over the past year or so. In that time, we implemented subdomains for development sites to show clients progress on their websites. I noticed that our "dev" sites are being indexed while in development and my question is, will Google drop pagerank of our root domain purely off of these "dev" subdomains? Example - our site is www.oursite.com Dev site - development1.oursite.com I just began investigating the drop and this came to my mind yesterday but am not too sure what type of impact these non-credible subdomains will have on our root domain. Any thoughts?
Web Design | | ckilgore0