Analytics (Other Than Google) & A/B Testing Tools

[JonathanRolande]

Hey,

I have Google Analytics on my website, like most people, but I was looking at some other analytics and testing tools like heat maps, click maps, A/B, etc.

I was hoping that some of you could recommend a few that you use to see where pages are going wrong, track user behaviour and to how improve conversion rate.

I have had a look at a few websites like:

https://www.clicktale.com/
https://www.optimizely.com/

It would also be interesting to know how acurate these tools actually are, they seem quite legit.

Cheers

[JonathanRolande]

Thanks for your suggestions guys!

[will_lam]

I'm currently using Optimizely - it's a delight to use and so darned easy to set up!

You can get some actionable insights within a day or a few depending on the amount of traffic your website is receiving.

[William.Lau]

I like Crazy Egg as well. They have a 30 day money back, so just try it out for 30 days and see how it is.

[seowoody]

https://www.kissmetrics.com/ is also meant to be a great product if you have a high transactional site, i.e, lots of interactions with the visitor before and after they become a customer.

Perhaps not worth it for a simple blog style website.

It's also a tool which Avinash (Guru of Analytics) speaks highly of, so it must be pretty damn good!

[TakeshiYoung]

ClickTale is a great site that can provide you with a lot of insight into your visitors and how they use your site. You can pretty much observe users as they navigate your site, and see exactly what pages they go to before they convert. It's a goldmine of user data.

CrazyEgg isn't quite as powerful, but it can generate some neat heat maps of what are the most clicked elements on your site, which can be great for rearranging elements on your site and improving clicks & conversions.

Another neat analytics packages is ChartBeat, which provides realtime analytics so you can see users navigating through your site as it's actually happening. Great for analyzing user behavior and identifying traffic spikes as they're happening.

[Andy.Drinkwater]

If you are looking for heat and scroll-maps, have a look at Crazy Egg. I have yet to find one better. However, it is a paid service and despite what they say on the site, if you mail them, they do have a monthly payment that is non-contract.