International SEO - differentiating Meta data
-
Hi,
We are developing a website for a company based in the US, but that also distributes to the UK.
After careful thought, we decided to go with adding subdirectories for the UK pages on the site rather than creating content on a new ccTLD (though they own that domain).
1. How much of the Title Tags, H1, content, needs to be different for UK versions of the same page. Is it enough to simply Geo tag the EN subdirectory in Webmaster Tools?
Or do the Title tags and content need to be different in order to avoid keyword cannibalization?
2. Would it be better to create a Landing Page using the ccTLD .co.uk version with information that links to the .com/en version? This would allow the users to see the .co.uk version for trust-building purposes.
Or, would it just be better to 301 redirect the .co.uk version to the .com/en?
Thanks for your help!
Erin
-
Tommy,
Thank you for the input! I really appreciate it.
Best,
Erin
-
Hi Erin,
- I believe using the Geo Tag and the ref="lang" tag for the subdirectory will be enough to tell Google that it is a page that targets people in UK. I believe that will avoid having duplicate content or keyword cannibalization even if it is the same. However, since you are targeting UK, the spelling may be different or the terms may be used differently. So keep that in mind and see if you can change the Title tag, H1 anc content a bit. For example, in US, we spell Optimization and in UK I believe they spell it Optimisation. Both have the same meaning but spelled differently in different locations.
2) I have asked a similar question before and the answer I got is that purchasing the UK ccTLD and then redirecting it to your .com page will have no benefits. The ccTLD won't rank in Google.uk. Mind as well just optimize the UK subdirectory and have it appear in the UK search engine.
Hope this helps Erin!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Structural data is not showing SERP
Hi, I need your help please check i am trying to display site structural data but not showing in SERP after doing efforts, please tell me if i am missing something: https://kfoods.com/special_chicken_karahi_rid469
On-Page Optimization | | abrarpasha0 -
SEO for page that is made up of multiple posts
When a page is made up of lots of individual wordpress posts, how should it be handled from an SEO perspective? Should the individual posts be hidden from the search engines and only the page url which contains all the posts collectivity be indexed? Page in question below: http://teammateworld.com/case-studies/ Thanks in advance.
On-Page Optimization | | Rich_H0 -
Changing to Friendly SEO Urls
This is my site, example of a product : [Link removed] Would I lose rank in Google for changing all to friendly SEO urls? Thank you
On-Page Optimization | | 7liberty0 -
Google Authorship for SEO Content Writers
I am interested to know the best way to go about about Google authorship on blog articles written for a client. For example is it a bad idea for an SEO content writer to publish articles under their own identity, what are the potential footprint downsides to this?
On-Page Optimization | | Clicksjim1 -
SEO for New Magento Site??!?
Hi All, We have had a new site delivered by our developers (hurrah...the old one was to terrible for words) but we seem to be having a lot of issues with the new Magento platform. What they have done is used the community version and tried to customize it. I came on to this project about a month into the build and although Magento does seem to do a lot things well there do seem to be some problems. From an SEO prespective we have seen some increase on some search terms and a drop of in others. I would be interested in hearing from other Magento users about their experiences with this platform and any ideas on how to crank up the activity. Our site is at www.nationwidepharmacies.co.uk . There are few odd bits including the side navigation which seems to be very clunky and not overly customizable in this version. Any useful criticism would also be well received. Look forward to hearing Nic
On-Page Optimization | | nicc19760 -
Meta keywords and meta news keywords
I've got a question regarding this. So normally Meta keywords it is not relevant and we shouldn't use them, however there are opinions that we can use them as these are signals for other Search Engines. Meta news keywords - are ok to be used in the news sites. what is your opinion on using both of them on a news site? Can this help, or harm? thanks, Irina
On-Page Optimization | | InformMedia0 -
Internal Linking
Hi Everyone, Should i be careful of how many internal links I have on one page? For example if i have a page that contains 700 words, can i have 5, 10, 15 internal links linking to other pages on my website? Is there a ratio for best practice. I know that internal linking is important for spiders to crawl your website but at the same time dont make it look spammy. I hope this makes sense. Thanks for any help.
On-Page Optimization | | Paul780 -
SEO for E-Commerce
Hello Guys, First of all, I wanna say that I just have some 1-2 years experience in SEO, I´m not a GURU or expert ok? So, take it easy... I have one costumer which wanna develop a E-COMMERCE focusing SEO and best pratices of web development. What care should I have? I mean the most important issues... From the coice of domain name to very specific point. What is the main mistakes SEO made at develop a E-COMMERCE? Thanks so much 😃
On-Page Optimization | | augustos0