Pay Per Click Campaign Optimization
-
How much would you pay for a Pay Per Click Campaign Optimization? Our monthly budget is around $2k a month for Adwords.
Any advice in choosing the right company to run our Adwords campaign?
-
Pay Per Lead.
Most agencies will charge as a percentage of spend which will incentivize them to spend more of your dough. That doesn't work well for you as a business owner.
If instead you are charged per lead, then an increase in spend means an increase in leads and more customers.
If you run a limousine business for example and the value per enquiry is $20, you can ask the company how much they would charge on a per lead basis. If they say $10, then you should try it out and see how well they convert.
This is the best way to make sure that you get a positive ROI on your spend and it reduces your risk as well as the amount of work you have to do screening for people that have no idea what they're doing. If they can deliver solid leads to you at a decent cost, then they know what they're doing and you get a win-win situation.
Good luck!
-
Thanks!
-
Hey There,
That's a pretty decent budget in my opinion. I know that some vendors can charge anywhere from 500 - 5K month depending on how robust a campaign you have.
When looking for a vendor I'd suggest to take a good look into:
(1) Reputation - How many clients do you they have and how long have they been around? What type of results have they seen?
(2) Processes - How do they go about analyzing your PPC efforts. Will it align with how you envision your campaigns to operate?
(3) Relationship - Can you depend on them with unlimited consultative services. What I mean by this is, are they going to be available answer the majority of your questions, or will they file you in order of importance in comparison to their other clients
(4) Knowledge - Make sure they know their stuff! You'd be surprised how many Internet Marketing/Web Development companies advertise PPC services just because they know it's hot and do not have too much experience. Not that this is a bad thing per se (of course we all gotta start somewhere!), but, depending on your goals and budget, make sure you are truly getting what you paid for.
One vendor that I've had some pretty positive experience with is a company called Web Mechanix. I did some work with them at my old employer and they were pretty on point. Check them out at www.webmechanix.com
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Email Campaign Tracking within Domain & Subdomains
What is the best process to track conversions/visits in Google Analytics when running an email campaign that links to both a sub-domain and then the main domain? To elaborate further, we have an email marketing campaign that directs users to a subdomain (e.g. promos.website.com) within the subdomain we include our products. Once a user clicks on the promos, they are taken to our main website (e.g website.product1.com). What is the best process to track conversions from this email campaign that leads users to the sub-domain first, then to the main site (where the conversions take place)? We have URL tagging in the Email Campaign - but not able to see the true conversions show up in Analytics on the main site. Any ideas would be greatly appreciated. Cheers!
Conversion Rate Optimization | | SEO5Team0 -
First click free
Hi guys, We are investigating the First Click Free implementation and we're not sure if a certain scenario follows Google's guidelines or not (aka can it be considered cloaking?!). Now the question is, should we allow this user to see 1 page after every Google search or it should it be 1 page / session. We have these steps: 1. Let's suppose that we have John searching for an address he clicks on our link and lands on the page. From now on if he goes further he will be asked to register. 2. He closes the site but the session is still active. He searches for another address and clicks on our link and again he lands on our website. At this point should he be able to see the page or we can prompt him with the registration request? Thoughts? Thanks
Conversion Rate Optimization | | propertyshark0 -
Looking for UK based Conversion Rate Optimization Expert for PPC Landing Pages
Hi, Could anyone recommend a very good conversion rate optimization expert that can: -redesign existing landing pages using responsive twitter bootstrap -split test using optimizely or other tool Thanks, Dwayne
Conversion Rate Optimization | | deelo5550 -
PPC Bid Strategies for Adwords PLA Campaign
I am managing a Google Adwords Product Listing Ads (PLA) campaign. The campaign is granular and specific in that each product is targeted via its corresponding ad groups. The structure of the campaign is : Campaign->500 Ad Groups (each ad group targeting a unique product selected by "product_id". I would like to get some ideas and feedback on bidding strategies. The granular structure of the campaign allows me to set a different Default Max CPC and a Max CPC for each unique product. I am unable to find within Adwords a column that shows what the competition is bidding. Is there a methodical procedure to extract this bidding information? I have recently enabled "Search Impression Share" and "Search Impression Lost (IS Rank)", but there is not enough data yet for those stats. What do the PPC experts have to say?
Conversion Rate Optimization | | amitramani0 -
Conversion Rate Optimization (CRO): Best Approach/Plan Documentation
Hey Mozzers - First off, I am well aware of what CRO is, its benefits, and why it is essential for any inbound or performance marketing campaigns. However i am a total newbie at the actual planning and implementation of CRO, so any advice/feedback on the questions below are much appreciated! When planning a CRO experiment/test what is the best way to document it? Should i develop the full plan ahead of time laying out each element? If so, what elements should i include in this plan? What are the KPIs i should report on? What tools should i use for reporting (i was thinking a blend of Google and Clicktale)? Any lessons learned through out your campaigns? Thank you all so much for your input! Regards - Kyle
Conversion Rate Optimization | | kchandler0 -
Can Adwords campaigns affect other campaigns performance?
I understand that keywords and adgroups within a campaign can affect the performance of other keywords within that parent campaign. I was interested to understand whether campaigns in my account can affect one another. I have an adwords account with around 30 campaigns. Some are heavy hitters and others get minimal to 0 traffic. Will these low quality campaigns drive up the costs of my high end campaigns?
Conversion Rate Optimization | | peigenesis0 -
Improving Bounce rate, Time on Site & Pageviews per visit
Based on what seems like a general agreement that the Panda update has modified Google's algorithm and on page metrics such as Bounce rate, Time on Site & Page views per visit are now vital to a websites rankings. What methods are you using to improve these metrics? Have they worked?
Conversion Rate Optimization | | donthe0