Anyone have experience with AdTaxi for link building services?

[AudigyGroupDigital]

Recently a client of ours received a proposal from a local newspaper for search related services, including link building. I believe the name of the company the paper is working with for some of these services is AdTaxi, which i had not heard of before. Anyone have experience with these guys from a link building standpoint?

I know that here we are more "do it yourselfers" and for the most part, we handle all of the on-page and technical SEO for our client's sites, but link building as a dedicated service isn't something we have the resources to offer so I'm just looking to do some research.

Thank you!

-William

[adtaxi]

AdTaxi's SEO solutions adhere to Google’s best practices for building links.  Currently, the Google algorithm is based on Onsite SEO as well as Offsite Link Building metrics related to sites.  AdTaxi adheres to building links from a white hat perspective and focus on traditional (directory & 411 style links) and social signal (social media style links) to aid our customers with their SEO campaigns.

The key to link building in our opinion is to ensure our clients have the most diversified set of links pointing to their site with a multitude of anchor texts pointing to different pages of our clients sites. Good content helps but it can only drive so many visitors to ones site when comparing it to a strategy that encompasses both onsite (site architecture and content) and offsite (link building) SEO tactics.

[AudigyGroupDigital]

Yeah, totally agree. See it as a real nose to the grindstone, call and email folks to pitch content (almost a PR effort).

[AudigyGroupDigital]

Thanks guys, this is helpful!

[AudigyGroupDigital]

Thanks so much Tom. Ironically, in a proposal they submitted they called out not having a XML sitemap on this clients small content site (that has pretty structured/easy to follow navigation paths for pages).

[irvingw]

Link building needs to be one offs and done by someone who has encountered and lifted penalties already. I would stay clear from link building companies, they are likely to bring your site down.

[TomRayner]

I've not come across them before, nor really heard of them, so can't offer much insight there.  I believe that this may be the URL? (Not linking directly, just in case):

http://bit.ly/16p7aBc

First glance is that the site doesn't look too professional - for instance some of the text in the boxes is way out. Similarly, I can't see a meta description or XML sitemap. These are things that I'd expect any digital marketing agency to have implemented, if I'm honest.

I also like to look at testimonials and look at the link profiles of those sites, as they're pretty much an example of the company's work, but I'm drawing a blank on this too. Their own link profile looks pretty clean, nothing extraordinary however.

My gut says to stay clear, as there's not a lot of information on them that I can find. But by all means give them a call - could just be that they're only getting their site together very recently, and so it's not really fair to judge them solely on that.  See what they say on the phone and try to go LinkedIn stalking from some people that work there - have a look at their previous experience.

[TextMarketing]

Be weary of link building services in this day and age. With Google getting smarter and smarter, they are looking for links built through quality content and conversations. Not companies using automated tools and directory submissions. I would ask for some reports they deliver to other companies to see what types of links they focus on. If they aren't generating new quality content as a core method for building links, I would personally stay away.

Hope that helps!