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Keep older blog content indexed or no?

Intermediate & Advanced SEO

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nicole.healthline last edited by

Our really old blog content still sees traffic, but engagement metrics aren't the best (little time on site), and as a result, traffic has gradually started to decrease.

Should we de-index it?
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will_lam last edited by

Like what James said, I wouldn't de-index them. Perhaps consider putting a call to action to get those visitors to micro-convert to an email list or put some sort of offer on them? Just a few ideas...
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jws8118 last edited by

I wouldn't de-index just yet. If there are pieces that you can revisit and refresh with new additions to the content I would consider doing that. You can always keep the old URL's that are bringing in traffic and refresh the content to keep organic traffic up.
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