Website redesign and it's impact on ranking
-
Hey Everyone,
I have had a website in place for over 7 years and I am now at the point where I need to implement a redesign in order to sell our product more effectively.
-URL's will stay the same
-Content will change but be very similar page-to-page
-Title & Meta tags will remain the sameI'm planning on taking the site from a non-backend site to a wordpress site so the navigation will change.
Does anyone foresee that this change will have any dramatic effect on site ranking?
Thank You!
-
Thanks James,
We just finalised to redesign our website and also are following the ways you suggest here. Hope we won't be having any problem at all.
-
Thanks Guys!
-
Provided that you do everything James is suggesting, you shouldn't have an issue.
I've noticed small dips in rankings immediately after a redesign, only to regain their original positions within 2 weeks (or so).
-
If you keep the same URL structure and properly SEO optimize the WP site then you shouldn't have any problems with rankings. I recommend using the Yoast SEO plugin for Wordpress and making sure you correctly implement your robots.txt file to block any archives or duplicate content that might get created by Wordpress when you bring the content over. Wordpress has author archives, date based archives, etc and you need to make sure you don't get any duplicate content indexed. The Yoast SEO plugin has a great post here with all the details:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Avoid landing page redirects C (75) SERVER HIGH What's this mean?
HI we have a wordpress website with a chain of redirected urls? one is with www. the other without? How do I found out where this is? or what could be causing it? Any help much appreciated 🙂
On-Page Optimization | | KellyDSD861 -
Ranking Fluctuations
I need your help. My rankings have been on a wild roller coaster ride since I started optimizing the site with standard on page optimization changes. (No keyword stuffing or over-optimization...) I have only made positive changes for the content on the page; I created unique descriptions for every product. I redirected some urls that weren’t readable into a more user- friendly format. I am only doing completely organic link building, really. Yet for some weird reason the rankings initially rose and then steeply fell and ever since have went back up to the top and right back to not in the top 50 results. Just to give you an example this is a graph of one of our main keywords: https://www.diigo.com/item/image/3vpdp/gd2q This is another keyword that we admittedly never were in the top 5 results but usually we were in the top 20. Check out the wild fluctuations. If it wasn't the main keyword we were going after, I would probably laugh. https://www.diigo.com/item/image/3vpdp/rcy9 I asked an expert he said he think it might be from a major issue with internal competition. The keywords that seem to fluctuate the most, have numerous landing pages that compete for the same keyword. Since we sell the same object in many many different sizes, thicknesses and colors it only makes sense that we have the same keyword on many pages. I would love someone that is an expert in this area to have a look at the site and give actionable advice so I can stop the craziness. Do you have any suggestions? Do you have anyone that you’d refer for this type of job/consulting?
On-Page Optimization | | EcomLkwd0 -
Page rank check
Hello everyone, How long should I wait to see if page rank for optimized pages have improved? cheers
On-Page Optimization | | PremioOscar0 -
Keyword repeats/presence in url's & over-optimisation
Hi I'm about to launch a redesigned site and worried about overdoing kw presence on-page, primarily using in url's since will already be using kw in titles as well as page content. What's current thinking re over optimisation: If kw is in titles and page content is it best not to repeat again in url structure i.e. less is more, even though this will cause things like SeoMoz on-page grade score to fall, or better to keep them/add them ? Personally i think it makes sense to include kw in url again since helps make the page relevant, and so long as matches the content should help as opposed to hinder rankings for the pages target keyword. However when i look into this some say don't do this since is over-optimisation The sites generally ranking quite well for its target kw which i obviously don't want to lose after re-launch & hopefully improve further, in the case of this example they are 'Sports Centre Services' & 'Sports Centre Equipment Rental'). The sites current url structure is similar to this below example: frankssportscentres.com/services/sports-centre-equipment-rental Would it be better to keep following existing/above format or to go with either of the below options i.e. more kw rich urls or less: frankssportscentres.com/sports-centre-services/sports-centre-equipment-rental Or frankssportscentres.com/sports-centre-services/equipment-rental Or even less frankssportscentres.com/services/equipment-rental Many Thanks in advance for any helpful comments Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
Number ID's in URL's
If you have to place a number ID into a URL. Does it matter from an seo perspective whether it is placed in the middle or at the end? Thanks
On-Page Optimization | | simmo2350 -
Why there's a full-stop in the title of SEOMOZ's home page?
Hello, I see there's a full-stop (.) in the title of SEOMOZ's home page. Why is it so? Regards
On-Page Optimization | | IM_Learner0 -
SEO for standard website pages
How do you folks approach adding some SEO value to the standard "every site has them" pages like "About Us", "Contact Us" and such? I struggle trying to find some relevant non-branded content. We normally cover all the customers relevant services and product offerings in pages specfiically tailored to that content, but don't want to waste pages if they could have some value in drawing traffic. Any great ideas, Mozworld? Thanks, Mark
On-Page Optimization | | DenverKelly0 -
Another SEO's point of view
Hiya fellow SEO's I have been working on a site - www.hplmotors.co.uk and I must say it has become difficult due to flaws with the content management system . We are speaking with the web site makers to be able to add a unique title, description to all pages. I know what is wrong but I would also like some 2nd opinions on this and welcome any suggestions for the site. A burnt out seo 🙂 thanks
On-Page Optimization | | onlinemediadirect0