Linking out to authoritive sites from my ecommerce site
-
Good afternoon SEOmoz community.
I was looking for a specific answer or advice or opinion about linking out to other sites.
My Site www.tacticalbootstore.com has been undergoing a complete content rewrite. In the process we have been told and read where it can be good to link out to other authoritive sites.
One of the pages we have rewritten is here.
http://www.tacticalbootstore.com/belleville-boots-sizing-chart-a-97.html
We have not added the graphics yet as they are being built now.
This is just an informational page about sizing of a particular manufacturers boots. Once you get to the bottom of the text we have added a link to the actual manufacturers page.
Is this helpful for us in the SERPS or not?
Thank you for your time.
Chris
-
Hi Chris,
They're saying that it's better to link to internal resources such as a "Belleville" brand page on your domain, and then you can put the external link on that page.
It's not that linking out isn't beneficial (it is), but rather that it's more important to keep those visitors on the site, and build out those resources yourself. For a site that specializes in boots, a sizing chart is the type of content that you should recreate yourself rather than linking out.
In regards to linking out, try integrating that into blog content and things of that nature rather than core content related to your products and services.
On a usability sidenote, the black color for links makes them very difficult to see compared to the gray text color you're using.
-
Thanks for the input guys. It is much appreciated.
So if I am understanding you correctly. You are saying it is not beneficial to link out to the manufacturers website?
Thank you
-
Agree with Tbrems here. The more info the better (see the zappos page here and click the "about the brand" link) http://www.zappos.com/nike-roshe-run-squardron-blue-sport-turquoise-gamma-grey-fiberglass#prdBrand
as to an actual link, i don't think i would link out as that takes the visitor off your site which you don't want.
-
Hey Chris,
I have actually had this same situation last year and found that it was not beneficial nor detrimental to our search rankings.
I settled on the belief that if it is good for the consumer than we should add the link. Here though, I think you could probably re-write that content and place it on your own domain to provide unique value to your consumers instead of relying on Bellville to do it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does my "spam" site affect my other sites on the same IP?
I have a link directory called Liberty Resource Directory. It's the main site on my dedicated IP, all my other sites are Addon domains on top of it. While exploring the new MOZ spam ranking I saw that LRD (Liberty Resource Directory) has a spam score of 9/17 and that Google penalizes 71% of sites with a similar score. Fair enough, thin content, bunch of follow links (there's over 2,000 links by now), no problem. That site isn't for Google, it's for me. Question, does that site (and linking to my own sites on it) negatively affect my other sites on the same IP? If so, by how much? Does a simple noindex fix that potential issues? Bonus: How does one go about going through hundreds of pages with thousands of links, built with raw, plain text HTML to change things to nofollow? =/
Technical SEO | | eglove0 -
Links to Website Author
I'm a website developer, and in the past I have usually added a tiny backlink to the footer of my clients' websites like this: Website Design by MyCompanyName I understand that Google sees this as a low-quality backlink. However, I was wondering if such links can hurt my rankings. Does Penguin sees these links as spam? If so, should I add a rel="nofollow" to the links? Is there anything else I should change? I do not want to remove these links completely because they are good for marketing my business. I just want to minimize any negative SEO impact of the links. I appreciate your input. Thanks.
Technical SEO | | SiteWizard_LLC0 -
Google Shows 24K Links b/w 2 sites that are not linked
Good Morning, Does anyone have any idea why Google WMT shows me that i have 24,101 backlinks from one of my sites ( http://goo.gl/Jb4ng ) pointing to my other site ( http://goo.gl/JgK1e ) ... These sites have zero links between them, as far as I can see/tell. Can someone please help me figure out why Google is showing 24k backlinks? Thanks
Technical SEO | | Prime850 -
How can you get the right site links for your site?
Hello all, I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result. Different things come up when you search Loco2 and Loco 2. We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2. Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links. Ideally what we want is: Loco2 to be recognised as the brand NOT Loco 2 The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2) For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.) Many thanks in advance! Anila
Technical SEO | | anilababla0 -
Internal links of my website is taken as inbound link ?
Hi, I was checking my links in Open Site Explorer (http://www.opensiteexplorer.org/links?site=www.bons-plans-vacances.fr) this morning and i came up with this: My main domain is taken as outbound links ...! This link : www.bons-plans-vacances.fr/ Anchor Text : (img alt)100% Bons Plans Voyages From this URL : www.bons-plans-vacances.fr/ I have the same problem with my subdomains : voyage.bons-plans-vacances.fr/sejour/Toutes-Destinations I have that HTML code on the link : Any help ? This is very strange .. i have the same result in google webmaster tools. Thanks 🙂 eDE9b.jpg
Technical SEO | | BonsPlansvacances0 -
Amazon s3 links
Hello, Dose anyone has experience with Amazon s3 ? Hosting images, site elements and static files (pdf etc) on Amazon S3 bucket can influence the link structure / juice ? (by having external links to the amazon s3 bucket / account). If you host all the site images and site resources with Amazon S3 will all those "links" count as outgoing external links ? Is it worst then having everything linking internally ? Dose anyone knows if that can hurt you ? Personally I was not able to test it and I am sure I can't test it in the near future. Hope someone has and I can skip some steps with this. Thanks !
Technical SEO | | eyepaq1