How do YOU use site explorer?
-
I normally use open site explorer to identify links that competitors of my clients have and sometimes this gives me what I call 'some low hanging fruit' to go after. (and of course links that are more challenging to get)
I don't know why this didn't occur to me sooner. If my client is a chiropractor why not look at the links for 50 or 100 of the top rankings chiropractic sites all over the US? This would HAVE to uncover a wealth of blogs to comment on that have good authority, great industry associations, publications, forums - a whole wealth of items.
It made me wonder how many people use site explorer like I have been (top 3-4 competitors that your client has) or identifying links pointing to LOTS of competitors? How do you use it?
Couldn't you almost base an entire link building campaign using OSE? Why would this be a bad idea if not?
Just some random thoughts. THE WEEKEND IS ALMOST HERE - Have a great day everybody!
-
One way I use it is for ideas of types of links I might be able to get for my husband's business (selling model RC warships). There are only a couple of competitors for the fiberglass ship hulls in the US, so I look at their backlink profile. Just this evening I was browsing through, and saw that my competitor had a link from a crew website for people who had served on a certain ship, for anyone interested in building a model of that ship.
We don't carry the same hull so we couldn't get a link on that page, but we do have about 35 hulls, so there are opportunities for several links from other sites.
-
If this is the case for me, then i would just take top 2 competitors only with all their links. And then start refining the each links manually whether this is okay to consider or simply ignore the one, finally you will get clean links opportunities areas where you need to build links and compete your competitors. I won with THIS. .yes, you can too!
-
You could build a link campaign entirely around OSE but I would also look at other options too that competitors haven't thought of.
-
We use OSE exactly like you do, but also use it as an education tool for our clients. Many people has so many misconceptions about SEO and if you take the time to explain the basis of what you are actually doing they will see the value.
-
hi
Sure you could. We use it to export link reports to excel and then filter by moz page rank. we'll do that for every site that comes up in google under terms we want to compete for. next, we'll add a column in excel for yes/no to qualify the links in terms of whether we can/should go after them. It's a great tool to wrap your head around what other sites are doing and where you are relatively and to get in that "link circle" so to speak.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
403 error for a member site
Perhaps a stupid question but SEOmoz registers 403 errors for pages behind a membersite (ie. they are restricted on purpose). Should I noindex these pages or just let SEOmoz register these "errors"?
Moz Pro | | Crunchii0 -
Open Site Explorer CSV export limit?
Hi! Something has been puzzling me. I've filter down a few things within open site explorer to produce some links of interest to me - around 500 records are showing When I try to export it via CSV however, only 25 links appear? Anyone know why and how I can get the rest?? David
Moz Pro | | rejigdigital0 -
Site Redesign Launch - How Can I crawl for immediate review
Just redesigned my site and want to have a crawl done to check for errors or any items which need to be cleaned up. Anyone know how I can do this as SEOMoz only crawls once per week. Thanks!
Moz Pro | | creativemobseo0 -
Why is my site not ranking?
I have done various link building strategies, and used all white hat seo methods. SEOMoz even shows that my site is better than all my competition, but yet it doesn't rank ANYWHERE on Google. Can someone point me in the right direction as to why this is happening? I have attached the opensitexplorer screenshot showing my competition. 2013-02-13_1456_zpsb86ab0e1.png
Moz Pro | | locallyrank0 -
Is my Site Spam?
Recently google dropped our site a big time. Can some body tell me if my site is spammy. Our visibility was 67% and one of our top competitor had the visibility of 72%. www.aa-rental.com
Moz Pro | | tanveer10 -
What web page and domain analysis / error checking / testing tools do you use for competitor analysis? sites like webpagetest
Just wondering what everyone is using, I am looking to get as much insight and detail as I can on websites that are not currently being monitored by me... i.e. potential clients. I use tools like pagespeed, webpagetest, loadimpact and open site explorer, google adwords, ispionage, alexa, semrush and well, looking for more. I really just want to rip a website to the tiniest pieces possible in an organized and coherent manner... is there anything out there? I have tried several other's which i no longer use (compete, 4q, woopra, nuestar, to name a few), I am not sure if I know exactly what i want, i just want more.... damn the human condition. lol
Moz Pro | | atb9900 -
Do we have videos tutorials showing how to use the tools from SEOmoz?
I recently sign up with you guys and watch several videos but can't find tutorials on how to use the incredible tools here... please advice! Many thanks in advance. Bira
Moz Pro | | cssyes0 -
Any tools for scraping blogroll URLs from sites?
This question is entirely in the whitehat realm... Let's say you've encountered a great blog - with a strong blogroll of 40 sites. The 40-site blogroll is interesting to you for any number of reasons, from link building targets to simply subscribing in your feedreader. Right now, it's tedious to extract the URLs from the site. There are some "save all links" tools, but they are also messy. Are there any good tools that will a) allow you to grab the blogroll (only) of any site into a list of URLs (yeah, ok, it might not be perfect since some sites call it "sites I like" etc.) b) same, but export as OPML so you can subscribe. Thanks! Scott
Moz Pro | | scottclark0