I want to create a new web site, I have to choose between:....
-
Hello I want to create a new web site, I have to choose between:
1/ using one of my former domain name that dates about 10 years ago, which has a lot of backlink (PageRank 4) but without the anchor text of the new area of activity that I want to launch ...
2/or purchase a new domain name with two keywords which I want to be positioned in the first place: P Which method is better for good and quickly results ?
Thank you for your help
-
Looking forward, if you plan on keeping your old domain well into the future, search engines do take into account the domain expiration date. This indicates to search engines how permanent the site is, but I can't say how much this will affect your ranking.
-
Choose the domain that will give you the most mental energy to work on the site.
That is worth waaaay more than backlinks!
-
A very common myth exists related to the age of the domain. If the new site is going to have different content, the age of the domain is not going to be helpful in the long run. If you have any content on the old domain that you can use on the new site, you can make use of that value. How much value you get and then keep over time depends on how much of the content you can keep, and how many of the links pointing to that content you can retain.
The further away from the older domain's topical focus you go, the less value it has as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recently re-built our site and changed domain. Now I want to go back to old domain - it it a bad idea?
About a year ago I rebuilt our website and changed our domain name. We rent villas in Tuscany, we used to be 'invitationtotuscany.com'. Then I started doing the same in Provence, and in the italian lakes, so i had further sites called invitationtoprovence.com and invitationtotheitalianlakes.com. But maintaining them was awkward and I wanted to have one site. So I put them all onto invitationto.com and did 301s from the old domains and sites. Now I'd dropped off organic search results and I've also realised that invitationto.com is far less clear as a business address. My inclination is to go back to invitationtotuscany.com - Tuscany is still 80% of our business and have the other areas in there too - optimised for SEO for Provence etc. I'm being told its a really bad idea to change domain, 301 the old one, and then revert to the original domain. But I'm suffering anyway, so I wonder if I sjhouldn't just bite the bullet. A lot of my old good backlinks still point to invitationtotuscany.com (BBC, Sunday Times, etc) and the DA is 33 against 22 on the new one.. All help gratefully received! : )
Technical SEO | | DanWrightson0 -
I want to transfer an old Blogger blog onto my new site
When we first started out our website didn't have a blog and we started one on Blogger. It has loads of great content on it but it was before the days when I understood SEO so it's 4 years old and has maybe 1000 views per blog article. Now I want to repurpose some of that great content and SEO optimise it and put it onto my new site. How do I go about this from an SEO perspective. I am aware of internal competition and will only be using the old blogs that are new topics to start off with so it doesn't negatively impact my rankings. Should I just delete the old blog and re-write it all on the new one or redirect the old blog articles to the new pages and rewrite them? The blogger articles have no links to them and it's just content that I'd like to use. The old blog has almost no SEO value at all but I want to use a best practice approach to not cause any damage to my new blog or have google thinking I'm stealing someone else's content.
Technical SEO | | Smileworks_Liverpool0 -
Staging site and "live" site have both been indexed by Google
While creating a site we forgot to password protect the staging site while it was being built. Now that the site has been moved to the new domain, it has come to my attention that both the staging site (site.staging.com) and the "live" site (site.com) are both being indexed. What is the best way to solve this problem? I was thinking about adding a 301 redirect from the staging site to the live site via HTACCESS. Any recommendations?
Technical SEO | | melen0 -
301 redirect new site design
Hi I'm just setting up some 301 redirects for a new site design about to go live. The old site structure had some 'overview' pages in the urls (without any content) that just 302'd to a sub page. Do i need 301 redirect these overview page urls or since they had no content theres no need and I probably shouldn't or should i ? Also for pages that have no direct equivalent replacement is it still best to 301 to nearest relevant page or just leave it. For example a thank you page that currently shows after user submits email form wont be on new site (since message shows on form page after submission rather than new page). Should i 301 to form page or just leave it ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Two Sites - One Domain
I just want to be sure, but if I install a Wordpress blog in a subfolder of a HTML site, Google will see that as one site, not two different sites, correct? Even if there is two index files?
Technical SEO | | jshiraz0 -
Does anyone have any thoughts about this site: web-archive-uk.com?
They have "archived" a lot of our content. We have high-quality content that has been copied by others. We are in the process of sending DMCA notices to the relevant search engines that have indexed these sites. As well as to the actual sites. Are we right to believe that copied content on 3rd party websites damages/diminishes the seo of our own site? (Leaving aside the straight forward theft issue.) BTW actually impressed by the swift responses from Google to DMCA requests.
Technical SEO | | dexm100 -
New domain
Hi, I have a domain with no keywords on it, and I´ve been using it for years. Now I bought another domain with the keyword on it. I whant to work on seo for the second domain, with the keyword. What is the better way to work this out? 301? Duplicate de site? redirect in another way?
Technical SEO | | mgfarte0 -
Google.ca is showing our US site instead of our Canada Site
When our Canadian users who search on google.ca for our brand (e.g. Travelocity, Travelocity hotels, etc.), the first few results our from our US site (travelocity.com) rather than our Canadian site (travelocity.ca). In Google Webmaster Tools, we've adjusted the geotargeting settings to focus on the appropriate locale, but the wrong country TLD is still coming up at the top via google.ca. What's the best way to ensure our Canadian site comes up instead of the US site on google.ca? Thanks, Tory Smith
Technical SEO | | travelocitysearch
Travelocity0
