Google Analytics Not Tracking 100% of Visits?

[RKHStaff]

Hi all,

We're having an issue with Analytics where we are getting different figures from what Silver Pop are saying.

For example email campaign A sent via Silver Pop, with Google Analytics tracking code show's 50 unique clicks in Silver Pop.

Looking at Google Analytics there are only 10 visits from that campaign.

So I thought it could be something with the tracking, but there wasn't a significant rise in web visits = either Google Analytics is not recording visits properly or Silver Pop figures are wrong.

I'm more inclined to think that it's something to do with Google Analytics.

Has anyone come across something similar? Where one system is showing you X amount of visits but the figures on Google Analytics don't add up?

A few quick things already covered:

• Double checked the links have been tracked properly, but this doesn't explain the low increase in web visits generally
• We've double checked that Google Analytics tracking code is properly installed (and it is / was at the time of send).

Any help would be much appreciated!

Thanks guys.

[mikecp]

No. Provided you have the code on every page and it's properly firing, the disparity should not be very high at all.

Perhaps you have filters in your GA profile that are blocking traffic? Like, say, an internal office IP filter?

[RKHStaff]

Hi Mike,

Thanks for your response. We've looked at the individual Click Through report and counted all of the people that did click multiple times, then only counted them as one click to account for the below.... And there's still a disparity!

I know Google Analytics doesn't track every vist and the only sure way is to look at the server logs, however it shouldn't be massively different?

[mikecp]

Another thing to consider:

• If the user clicks 2 links in the email, that will register with Silver Pop as 2 clicks, but in GA as just 1 visit (as long as the clicks took place within 30 minutes).

I'm not sure what your email template looks like, but if it's a design that lends itself to multiple clicks, this could account for the disparity?