Branded Keywords: Should I Monitor My Products' Names?
-
I am setting up my keywords' tags and brand rules. Is there any reason not to consider my products' names as "branded keywords".
For instance, if my brand is HealthNut and I have products (that people talk about by name), such as GreenGiant Juice, should I create a brand rule for "GreenGiant Juice"?
Granted, most of the time, customers will be searching for "HealthNut GreenGiant Juice", but there must be at least a minority who would search directly for the product itself without using the brand name.
Any thoughts are greatly appreciated.
Thank you in advance!
-
If your product names and brand names in itself, I'd totally use them/track them if that's what my goal is. There might be very little search volume but your conversion would be high, so you'd want to make sure all those review websites are not outranking you for your own brand name/product name keywords. So yes, you are right and on the right track :).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Does Not Respond To Web Requests'
i see this problem happens for a few ppl but reading the responses i still couldn't figure it out. im trying to set up my first campaign but im getting this error message. Roger has detected a problem: We have detected that the domain www.homebrew.ie does not respond to web requests. Using this domain, we will be unable to crawl your site or present accurate SERP information. im technologically challenged (in other words im useless on computers) so any simple advice would be appreciated cheers donal
Moz Pro | | homebrew10 -
Keyword Difficulty Tool Full Reports - Are they correct?
Hello SEOMOZ Community I hope you can answer my following question. I’ve used the Keyword Difficulty and SERPS to analyse why my competitors seem to be higher than me in the SERPS for a certain keyword. The only problem I can see when I’ve done the full report is that our website has no internal links to the page we are trying to rank for, however when I go into Google webmasters tools it’s stating we have over 99,000 links. Can you please let me know why this is showing in the report? Many Thanks Matt
Moz Pro | | Steve250 -
What's with measuring search rank?
Okay, here 6 different ways to measure search rank on Google U.S. and I get 6 different answers: Looking for search term "Lunch Bags" for the site Zappos (just a random example - no connection to me). SEOMOZ RankTracker - #49 SEOCentro - #36 http://www.seocentro.com/tools/search-engines/keyword-position.html ZendProxy.com - #21 (an anonymizer proxy) anonymouse.org - no rank (another anonymizer) Mikes Marketing Tools - no rank http://www.mikes-marketing-tools.com/ranking-reports/ RankingCheck.com - #38 Can you duplicate a similar variation? What gives? Which if any of these would you rely on? Thanks... Darcy
Moz Pro | | 945010 -
I've tried everything, and my blog still falling
Hello everyone! 🙂 I'm almost desperate, and trying to find a solution to one of my blogs. Below is it URL: http://www.xboxplus.net/ It has more than 3 years, and even so I get just around 700-1000 visitors a day. I have already applied several SEO techniques, tried several SEO plugins, tried to work with keywords, etc, but nothing changes. I see several other sites and blogs of the same niche (games), with much less content (I have more than 3800 articles, in 3 years), practicing plagiarism, stealing content, etc, and with much more visitors and revenue. I have never done nothing wrong. Never stole content. I always worked honestly, and always tried to write articles with "something more". I really don't know what happens with XboxPlus.net . And, how can, for example, Seomoz helps me, here? I would be very grateful for any help. 😄
Moz Pro | | Andarilho0 -
Domain & Page Authority of brand new site?
Something I always do to assess how easy/difficult it will be for a clients site to rank against competitors is to compare domain and page authority scores with the scores of the competitors on page 1. This is great when Moz have spidered my clients site and can provide scores but what about where a clients site is brand new with only a few natural links? Anyone suggest a ball park figures for Domain authority on brand new websites?
Moz Pro | | QubaSEO0 -
Best Online Branding Strategies?
Hi all, The CEO of my company wants me to start branding the company, basically from the ground up. I've been doing a bunch of reading on how to properly do this and only got so far as to be reiterated the same exact jargon everywhere I go: -"Put your logo everywhere" -"Have a clear company motto" -"Use branded keywords in backlinks" -"Include your logo and social links in company-wide email signatures" -"Make sure your brochures match your website, etc. etc. etc." I've not yet seen something I feel is worthy to report back to big boss as far as an good SEO strategy that is impressively branding central. Can anyone refer me to some GREAT articles with a to b instructions on exactly how to implement these branding strategies? The more creative the better. I'd be forever appreciative! Derek
Moz Pro | | DerekM880 -
Rankings not surfacing all my keywords
Usually they have a little day icon of when they will be updated, but I did some adjusting from around 65 to 98 keywords, but only 54 show up. Is this normal? Do I just need to wait? Some of my page 1 keywords are MIA.
Moz Pro | | mikescotty0 -
Way to Avoid Local Results in Keyword Difficulty Tool
I'm trying to use the Keyword Difficulty Tool to research some keywords. However, I keep getting local Seattle results in the SERPs. For example, if I search for "guitar lessons". At least 4 of the 10 results seem to be Seattle based (I guess because of SEOMoz ip addresses). Is there a way to eliminate local results?
Moz Pro | | nixforsix0