Should I change .html to / ?
-
On my ecommerce site, we have .html extensions on all files and categories.
I was wondering if it is worth the development cost to make all of them / ?
Is there any SEO benefit in doing so?
Thanks,
B
-
Thanks again Mike...
Our URL structure I think meets Google's requirements - but there is yet no breadcrumbs appearing... does that appear depeding on domain reputation?
-
In many cases, most websites will redirect a trailing slash to the non-trailing slash version, but it all depends on your configuration. Here is some info from Google Webmaster Central on the subject.
I think what you are looking for is breadcrumb rich snippets.
Hope this helps.
Mike
-
Yes, that makes sense thank you. Although I have read on some of this forum that a forward slash helps rank better?
I also thought that by doing slashes in the URL, Google may have added those special links underneath the listing
Mybusiness > Shoes > Mens Shoes
Thank you for your help
-
Hi B,
If I am understanding your question correctly, there is no SEO benefit in what you are suggesting.
For instance if you are suggesting changing www.domain.com/topic.html to www.domain.com/topic that will not make any SEO difference.
The main reason for people removing the extension is that it looks cleaner/friendlier. Also, if you were to switch your platform/CMS, you would be able to continue to use the same URL if you do not use an extension.
Does that make sense?
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tool to help find blog / news pages?
Do you guys know of any tools where if I have a list of Url's it can help find blog and news pages and let me know which ones have these.
Intermediate & Advanced SEO | | BobAnderson0 -
The Consequences & Best Practices In Changing Domains
Working with a long established/organic successful site that, for brand reasons I disagree with, is verging on changing its domain name. Other than 301ing individual pages to their new domain name equivalent, getting canonicals updated, updating SSL certificates, new Google Search Console with old settings, maintaining the old robots.txtetc what else is worth paying attention to? Assuming I do all of that, how bad a hit to organic over what period of time might this result in? 6 months ago we migrated to https and that was hardly felt, but this is really a brand new domain name altogether. Thanks!
Intermediate & Advanced SEO | | 945010 -
Should brand/company be included in meta title?
Is there any point/benefit/requirement in using brand/company name in the meta title, I realise search engines like Google prefer brand focused pages, However it is unlikely that someone would be including the company in our search terms. Any thoughts?
Intermediate & Advanced SEO | | seoman100 -
Looking for an experienced SEO/SEM contractor
I'm looking to hire an SEO/SEM contractor for about 10 hours a week to work with me at Infer. Will need some help re-architecting our AdWords and continue inbound and SEO optimization of our website. Martech experience a +, Wordpress dev skills ++ Send me a PM if interested.
Intermediate & Advanced SEO | | seanzinsmeister0 -
Domain.com/keyword1.keyword2.html vs doamin.com/keyword1-keyword2.html
I was doing some research and saw this url structure in a website that was not ranking well and can't help but wonder was the url structure part of the problem as well it looks like this with a period between keywords. domain.com/keyword1.keyword2.html and was wondering if that is acceptable for search engines as opposed to the normal dashes like this expample ... domain.com/keyword1-keyword2-keyword3.html I have never noticed a period to separate words in a url before. Anyone have any experience with this ? Is this going to hurt possible rankings ? Thank you in advance, Joe
Intermediate & Advanced SEO | | jlane91 -
Is it worth changing themes to be Responsive, and risk a SERP change?
I've got a site that ranks #1 for it's term. It's Worpress on Thesis 1.85. The site is not responsive and cannot be because Thesis 1x is not (and Thesis 1x is a dead end). I really would like my site responsive, but I fear changing things might affect my #1 rank. The least impactful change I could do is move to Thesis 2.x, but I have come to really dislike the company and hate to get locked in again. There are other frameworks I would prefer to move to, but their impact on my pages' source would be much more. So, my question is, is it worth moving to a new theme (keeping the layout looking exactly the same, although the "source" would look different) just to make the site responsive? Is it that important?
Intermediate & Advanced SEO | | bizzer0 -
Automotive part / OEM / Manufacturer numbers
Hi All, What's the best way to optimise pages for OE / Manufacturer Part numbers? Disclaimer: All part numbers in this post are fictional. I dont want this post out ranking my client for real part numbers 🙂 Take this for Throttle Body for example: WOODYS S-AB-Q.123.53G This is the main part number from WOODYS (the manufacturer). However, these are all variations of exactly the same product: Woodys 2.78972.11.0 Woodys 2.78972.16.0 Woodys 2.78972.20.0 Woodys 2.78972.26.0 Oh, and car brands use OE numbers for these parts, such as: VWA 9808e40923G VWA 9808e40923L VWA 9808e40923M VWA 9808e40923P VWA 9808e40923Q These internal part numbers are vitally important as most of my clients customers are garages/mechanics so they're very likely to search on OE numbers. So, would you suggest: Optimising 10 different pages for the same product (using the part numbers in the URL, Title and H1). The problem is there's no unique content for these pages, only the part number varies, so this would likely get penalised for dupe content, or not enough unique content. Optimising one page for all terms. If so, how do you suggest doing this to ensure all part/OE numbers rank well and part numbers are prominent in the SERPS?
Intermediate & Advanced SEO | | seowoody
Could Schema.org help here by marking up these EO numbers with the isSimilarTo property of the Product type? I'm trying to ensure these part number get equal presence in the SERP snippet when searched for, even though I can't physically include all these numbers in the Title tag, URL and H1 of one page. 3. Something else? Thanks, Woody 🙂1 -
What are the different tactics for getting ranked/ included in Google finance searches such as http://www.google.com/finance/company_news?q=NASDAQ:ADBE
I don't know what ranking factors they are using for this feed. The results vary greatly from a search done at google.com or google.com/news and google.com/finance I'm working with a website that regularly publishes finance-related news and currently gets traffic from google finance. I'm wondering what we can do to optimize our news articles to possibly show more prominently or more often. Thanks
Intermediate & Advanced SEO | | joemascaro0