Have My SEO Cake & Eat It - Mix Viral Content & Business Content?
-
Hello,
I optimize for a fashion, eCommerce site which has catalogue pages and product pages.
We're currently working on a large "blog" which tons of great content designed to attract readers, links and tons of long tail traffic.
We'll be doing how-to videos, celeb interviews, top-tens, etc. etc. We'll even have a UGC community section eventually. Really great.
Now, I want to use the links generated by this section to rank for generics like this:
For example: I want to rank for "Lingerie" and I have this page set up as the target:
http://www.zando.co.za/women/clothing/lingerie/
I create some amazing content that generates lots of links containing the word "lingerie" .
That awesome content lives in:(hypothetical URL:)
http://www.zando.co.za/fashion/magazine/how-lingerie-has-changed-over-50-years/
I want to (and this is where you come in get people linking to my catalogue page (http://www.zando.co.za/women/clothing/lingerie/) where they can find a banner or something alluding to that piece of link bait (the /fashion/magazine/ url).
Perhaps similar to the Wordpress style <read more="">page break on posts?</read>
Reason is, I want my "Money-Page" to get the links with "Lingerie" in it.
Problem is, it'll be another click to the thing they want to find. Also, say I decide a few months later that I want to do another piece, like "lingerie in films" and do the same.
My 'banner' idea would get very crowded or, it would mean that I bump the 50-years piece, which then makes for bad UX for readers clicking through looking for the old piece.
Or perhaps this can all be solved with good design?
Here's a WBF talking about mixing content:
http://www.seomoz.org/blog/mixing-viral-content-with-business-content-whiteboard-friday
Does anyone have an example of someone doing this well?
PS. Was also thinking that on my "archive'' url, in between the content, I'll query for the top products that, that piece speaks to and make it possible for people to add to cart as they're reading the link bait content that is relevant to the product.
Cheers
Paul.
-
Hi Takeshi,
Yes, that's actually pretty good, since the hashed link will mean that everything can stay on one URL and I can retain the link juice.
Also, I'm thinking, if that hashed link can be 'caught' by some sort of jQuery code that will present that specific piece of link bait content in a dynamic block, that would be great.
Because then, what you could do is, when you have another link bait campaign with different content, you can get the code to display the content that is relevant to the click. So, if I'm clicking from Bob's Blog on a 'Lingerie in Films' link that has www.{....}.php#lingerie-films hash link, that function catches it and presents that piece of bait content first thing in the page.
Any thoughts guys? Any other solutions perhaps? I do think this one has potential.
-
One thing I've done before is putting the linkable content in a tab within the product page. Then set it so that you can directly access the content via a hashtag:
http://www.become.com/munro-shoes#guides
If you take away the the "#guides" in the example above, it will show you the product listing, and if you click on the tab in the upper right, it will show the content again. Since Google ignores hashtags for linking purposes, you can get people to link to the hashtagged content and still pass link juice to your main page.
That's a pretty big hack, though. The much easier solution is to just let the viral content be its own separate page, and just add a link from the viral content to your product page. The link will pass most of the link value that the viral pages acquires.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What kind of home page need to be, to show good results of SEO?
Hello, i have couple questions about new home page building. I want to start build new home page to replace old one. At this moment my home page is obsolete and shows low conversion. My costumers often have negative thoughts about existing one. My knowledges in coding is weak, where should i pay more attention to design, to section placement, to pictures and video gallery? Can hosting positively or negatively affect to SEO results? How to make the new website load faster? Here's my website's example. http://www.skydas.lv http://www.m-lux.lv http://www.sosdienests.lv Thank you very much, waiting for replay.
Conversion Rate Optimization | | Felter0 -
Overlay / modal for product pages - bad or good for SEO?
Hi all, I am considering using full overlays/modals for an e-commerce site for all our product pages (category/listing pages will be "normal", the product page will come over the listing page as an overlay/modal when you click on the product). Those “product overlays” will also be accessible directly with own URL (if need to be linked to for ex.). All the literature I find out there treats overlays and modals as “marketing” ones (ads, sign-ups, etc.) and is generally critical to overlays when it comes to SEO, while also saying that an overlay that has to do with good UX should not hurt the SEO of our site. What do you think? Will all product pages as overlays be considered as good UX by the search engines and therefore not be negatively impacted, SEO speaking? Or should we stay clear of overlays and create “normal” product pages? Thanks in advance! Arnaud NB: The reason we want to create those overlays are for design and UX purposes, and try to increase our conversion rate.
Conversion Rate Optimization | | Arnaud_Fo0 -
What is the Impact of Content Personalization on SEO?
I am using Optimizely to serve personalized experiences to our website users. Is there an impact on SEO ranking? The personalized content is dynamically changed on our website and the URL does not change. Thank you
Conversion Rate Optimization | | Dilgul0 -
Working with Wine & Spirits - SEO
Hello All, I'm looking for an SEO contractor/agency who can start the SEO process here and has worked with wine and spirtis, foodie sites, or luxury. I'm having trouble finding this experience ion SEO. We're looking for a company that is willing to be tranparent in methods and show us the process. If anyone has referrals or input, I would love to hear it. We are considered a start-up in the wine-industry and cannot devote 20 hours a month on this myself. Please chime in on your perpsective, advice.
Conversion Rate Optimization | | Airbutoh0 -
Why has my bounce rate gone in to orbit since moving the same content to a new site?!
I moved our site to a wordpress theme over the christmas break. All content is pretty much the same word for word, and I think the new site looks much, much better than the old one. Why then, has our overall bounce rate gone from 7-8%, up to 74%? Bounce rates for some KW focused internal pages have gone from 2-3% to similar 70+% in some cases. Just to confuse things further, I have also changed the name and branding for the site to differentiate us from a competitor and stop the confusion we've experienced at times. But, I can't see how the new logo would cause and extra 65% of visitors to leave straight off! I really don't want to go back to the old name and don't think that's the answer anyhow, but I may have to test it out of sheer desperation. There's only a static holding page for the old site now as a reference point for people searching the old name (not many). So I've attached a screenshot of how it looked below. Also at http://imgur.com/aM5o9. The new site is at flatroofs.co.uk. I have just noticed that by placing the previous 'more information' links a secondary menu in the left widget area rather than on the page, they are less noticeable especially if you scroll down to the bottom of a page, where the only links are in the footer? Again though, if 75% of people are put off this easily something else must be at play! Any advice/suggestions would be greatly appreciated. Thanks in advance, Danny. aM5o9.png?1
Conversion Rate Optimization | | Biota0 -
Good platform for SEO and CRO
From Seomoz thread it looks like many mozzers favor WordPress when it comes to choosing a platform that is optimal for SEO. While I agree I would like to ask your opinion on platforms for CRO.
Conversion Rate Optimization | | OscarSE
Which platform do you think works best for SEO practices and CRO posibilites? It would be great if employees that don't have expert knowledge in PHP and HTML would be able to move contact forms around, places different banners next to the blog post depending on what content they post etc. In this case the meaning is that the website will be built by a professional and used by all different kind of employees with various web design / coding skills. Have a great day everyone!0 -
SEO For Personalized Content Pages
Hi, We are building a site that has content that personalizes based each visitor. This is being done to serve the most relevant content for conversion purposes and NOT for SEO purposes. So, there are many diferent versions of each page based on the visitor's location, device, browser, keyword-used, traffic source, etc. Obviously, we don't want this to appear like cloaking (it is genuine content personalization) and wondered how Google would view this? What is the safeguard for protecting the website from potential penalties? Any help would be greatly appreciated! Thanks in advance.
Conversion Rate Optimization | | Clickthroo0 -
Improving data tables for Usability & SEO
I have some large html data tables that look horrible (see bottom of http://www.jwsuretybonds.com/surety-bonds/commercial-bonds/auto_dealer_bond.htm). To my surprise, heat map tests actually proved them to be useful in improving our conversion rates to get visitors to apply for the bond they need. We are looking at ways to better the user experience while still keeping the data visible to search spiders. One idea was to use a dropdown list to filter by states. With new web technologies, there must be a better way to utilize this data. What are some alternatives?
Conversion Rate Optimization | | TheDude0