Ranking for Regions Nearby, but not Far Away Regions
-
Greetings Mozzers,
I'm working on a web based companies SEO where their services can be optimized for each area. We have different pages for different keywords with a region attached to the keyword string we are going after. For example, if the keyword is "Belts" and the regions you want to go after is New York and Miami. You are located in Miami so you have a page for "Miami Belts" and you rank well for it, but you want to start selling them online and want to rank for New York, so we have a "New York Belts" optimized web page that is completely unique content, however it isn't ranking at all.
Any thoughts? I know the address would be helping the the Miami page, but besides that why would the New York optimized page not rank? Lets say the two regions are equally competitive.
Any clarification and information is greatly appreciated.
-
Let's assume that all on-page factors are held equal - essentially both pages get a grade of A when you run them through the Moz campaign tool - everything on the page is dialed in. And, internal linking to each page is identical.
There are only 3 factors remaining:
- Number of external links pointing at your page.
- Level of competition in each SERP.
- The fact that your business is recognized as being in Miami.
Due to the fact that these 2 pages are new, let's pretend that you haven't manually built any external links to either page.
Next factor is the level of competition in that SERP. Considering it's Miami vs. New York, I'm not surprised that New York isn't performing as well right off the bat. Build up some more internal links and do some external link building, and more long term build up your Domain Authority. You'll get there.
Final factor is the fact that the business is in MIami. That absolutely makes a difference. You're just going to have to hustle harder to get into the New York SERP without the benefit of having local signals due to the business location.
-
Both would have similar url structures like this ->
-
How well is the URL optimized? How deep is the page located?
Is it like miamibelts.com/new-york-belts or is it like belts.com/new-york/new-york-belts?
-
For this example, they are equal amount of external and internal links. Freshly made pages, 2 months old. One was indexed and ranking well, the other, indexed and not ranking in the top 20 pages?
-
How many internal links are going to Miami Belts vs New York Belts?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My homepage ranks but not my target page.
Hello, I have an issue with one my pages. I have a page about "Bike tours in France+ exclusively that has been existing for almost 8 years. Since day 1 I changed the web address a few times but I have the necessary redirect (actually only 1). I can't find this page (pretty much since day 1) on the keyword "Bike tours France" and I am wondering why ? However, I can find my homepage rank on "Bike tours France" even though it doesn't only talk about "Bike tours in France" instead of my page which is only about "Bike tours in France". I am wondering why only my homepage shows and not the other one. For information, I have about 30 % of my external links that say Bike tours France and that go to my homepage because when I started my website I was only doing "Bike tours in France" Could google say we don't care about your page about "Bike tours in France" because you got so many links to your page with the keywords "Bike tours France" and could it be why I don't see it rank. However, it is index but doesn't show up in search results ? Or could it be the fact that made many content changes over the years on this page and that google is saying I will rank you but it will take years because of so many changes. What can I do to make my page about "Bike tours in France" appear in search results for the keyword "Bike tours in France". Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Yahoo and Bing Rankings
Hello. I have noticed that Yahoo and Bing rankings for all of my clients have significantly tanked as of the beginning of March. Has there been a recent algorithm update for these two search engines and what are some major things I can look for to fix? Thank you,
Intermediate & Advanced SEO | | higherimages0 -
How to rank if you are an aggregator or a directory of resource?
Most of the SEO suggestions (great quality content, long form content, engagement rate/time on the page, authority inbound links ) apply to content oriented site. But what should you do if you are an aggregator or a resource directory? You aim is to send the user faster to other site they are looking for or provide ranking about the resources. In fact at a very basic level you are competing for search engine traffic because they are doing same things. You may have done a hand crafted, human created resource that is better than what algorithms are showing. And your site likely to have lot more outgoing links than content. You know you are better (or getting better) since repeat visitors keep coming back. So in these days of Search engines, what a resource directory or aggregator site do to rank? Because even directories need first time visitors till they start coming back again.
Intermediate & Advanced SEO | | Maayboli0 -
Ranking for homepage & category page?
We lost our Google organic ranking (position 1 - 3) for our highest converting key phrase (cotton tees) in February. The ranking was for our homepage (brandname.com) which is very image heavy and doesn't have much readable content. We noticed that all of our competitors are ranking above us for their category page, not their homepage. The difference between us and our competitors is that we specialize in this key phrase and they just offer one category of the key phrase. For example, we only sell cotton tee's and they sell cotton tees, handbags and shoes. When we dropped we noticed that Google began showing our homepage AND category page in the results, so we pointed our brandname.com to brandname.com/cotton-tees canonically. The idea was that this would assure that the homepage and category page were not competing with each other. The homepage was not really optimized for cotton tees so we thought this might help. 1. Is there any harm in removing the canonical and allowing both pages to rank? (We're also working on redesigning the homepage to add more readable text & optimize for cotton tees.) 2. Our homepage URL used to be "brandname.com/cotton-tees" and we consistenly ranked between 1 and 3 for cotton tees during that time. We modified the homepage URL because it seemed spammy and are now just "brandname.com". Does it make sense to go back to the URL with the key phrase in it if that is our main product and we want to rank for it?
Intermediate & Advanced SEO | | EileenCleary0 -
Analyzing ZAPPOS.com - how do they get away with it?
Hi All, The fun thing about our industry is that unlike poker - most cards are open. While trying to learn what the big guys are doing I chose to focus on www.Zappos.com - one of the largest sports wear (especially shoes). I looked how they categories, interlink and on their product pages. I have a question about duplication in an age where it is SO important.
Intermediate & Advanced SEO | | BeytzNet
If you look in their running sneakers category you'd see that they show the same item (in different color) as two separate items - how are these pages no considered duplication? It gets even worse - If you look inside a shoe page (a product page) in the tab "About the Brand" you'd learn that all shoes from Nike (just an example) the about the brand is exactly the same. This is about 90% of the page for hundreds of Nike shoes pages - and goes the same for all other brands. How come they are ranked so high and not penalized in the era of Panda?
Is it as always - big brands get away with anything and everything? Here are two example shoe pages:
Nike Dart 10 (a)
Nike Dart 10 (b) Thanks!2 -
Mystery: Ranking in Amazon for a product page?
My client has a product on Amazon that has more reviews and better rankings. However, their competitor with less reviews and lower ratings are ranking #1 for our primary keyword in Google. Our product page doesn't even rank on Google, but I'm assuming Google doesn't want to display two results from Amazon. The only difference is they have 1 link pointed to the product page that has a small PA of 10 and DA of 15. Do you think this link could be the only thing making a difference? Should we start building more links to this product page in addition to their website? Any other tips to help our Amazon page rank?
Intermediate & Advanced SEO | | Stryde0 -
What is the time of impact of a link regarding to rankings?
I own a website in a pretty semi-competitive market (220 000 searches a month for my main keyword). I've been doing some intensive linkbuilding with some good results. I got around 10 links from organisations, schools and websites of city halls, all of them, the pages being at least pagerank 3 or 4. I let some time pass inbetween, to let Google craw the pages I got the links from and most of them also start to appear in my GWT. The thing is, my rankings havn't improved anything, they are doing quite some Google dancing, staying around position 50. I got the links about 2 months ago (April). When checking other websites in my market, they all have fewer links and mostly low quality. My website itself is also pretty good, all unique content, updated pretty often, around 100 pages of content. All on-site SEO is done as it should be. Am I just being impatient? Or should i start digging deeper?
Intermediate & Advanced SEO | | internetrepublic
What, on average, is the 'impact time' of decent links on your rankings in a semi-competitive market?? Thanks!0 -
Ranking
Hi All, I have been working on a car insurance site which targets US market. we have been doing all types of links to the site like - good related directory links, related blogpost and reviews. the site is updated daily with a fresh unique content. what more is needed to get it to the first page. we are currently ranking in the range of 40 - 50 on the page 4 or page 5. we have also recently done a redesign with a new cms, done a good press release but not seeing much of changes. please if anyone in the same industry or with some experience can suggest us. we are using all white hat seo & I can understand the amount of competition in this niche. Thanks
Intermediate & Advanced SEO | | Markyseo0