Why is my domain authority lower than my competitors ?
-
I am totally confused with the information that I am getting from the Site explorer. My domain authority is 26, while my competitor's is 29.
I am confused because every one of the factors that SEOmoz uses to determine our domain authority has higher rankings for my website. My SEOmoz rank is higher, my external followed links is higher, and so forth.
The only factor that my competitor has with a greater ranking or number is that they have more internal links. I used the link metrics portion and added their URL to see all of this information.
Can anyone tell me how this is possible ?
My domain is www.Prickettproperties.com and one of the ones that I am looking at comparing is www.liquidlifevacationrentals.com
-
no - chicfamilytravels.com/ is do follow.
Please refer to - http://googlewebmastercentral.blogspot.co.uk/2013/02/a-reminder-about-selling-links.html
-
If you look in OSE >> set Show 'only follow' Links From 'external' >> hit Filter >> scroll down and look at the links showing (img alt) (img) [No Anchor Text]. These links are not no-follow.
There is some social activity under the non www version in OSE.
-
Thank you! What banner links are you referring too ? I will have them fixed asap.
Also, I find that the social media likes and so forth in the site explorer are off by a ton of likes on both of our parts. Why is that?
-
At a glance the page authority of the competitor is slightly higher and they have more social activity. You may have more linking domains but they have some 301 redirects coming in.
Personally I would not focus on this and continue to build a sound link profile.
I would also double check your banner links are set to no-follow!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Research: Page Authority and Keyword Difficulty
A speaker at a conference suggested using your Page Authority (of home page) number as a benchmark in keyword research to compare against keyword difficulty number. So if you had a Page Authority score of 60, you would look for keywords with a difficulty of under 60 (using the MOZ metrics for keyword difficulty). Has anyone used these metrics in this way? Any success?
Moz Pro | | BLRmedia0 -
No page authority for https and www versions
In Moz page onsite explorer, I'm getting a page rank of 1 for https://productcategory, and www./productcategory, but for the non-www version, I have a page rank of 33. The DA for each link is 25 Google is indexing my https:// version of my site (with the page rank of 1). Could this be why I'm getting outranked by my competitors (who have no content on their page, no links, and a lower domain and page authority than me?) Does this indicate some kind of issue with my redirections or settings in google search console? I would love to know how to fix this if it could be causing issues Thanks
Moz Pro | | Golden850 -
Competitor outranking us despite all SEO metrics in our favour
Hi, We are trying to outrank a competitor of ours on Google for around 100 terms that we are both clearly targetting. Our competitor currently 'wins' in the SERPS around 70% of the time, often ranking in the top 3 positions. The problem is, we are absolutely convinced that all onsite and offsite SEO metrics we are monitoring would suggest that our content should almost always place higher than theirs. Here is what I know: All pages on both websites are rated 'A' by the Moz on-page-grader tool for the phrases we are targetting, with virtually no tech issues to be addressed on either site Our domain authority is 10 points higher than theirs Neither of us have external links to the relevant pages on our sites (although we are working on some for ours) Our Page Authority is considerably higher on average - often by 10 points or more We have considerably more linking route domains, from better sites. Also many more total external links The HTML title and H1 headings of our pages contain the target phrases at the beginning - our competitors are the same. Although they often ONLY include the target phrases in their title, wheras in our title they might only take up 1/3 of the total characters We have images optimised for the target phrases on our pages. As do they. We use the target phrases roughly the same number of times in our copy text, as do they I have totally run out of ideas now for further optimising our site/pages to consistently rank better for these target phrases, although maybe these are a couple of factors that could be having an impact on the rankings: The structure of their website is perhaps optimised more for these target phrases - our site is much bigger, so perhaps our 100 pages are given less relevance on our site than their 100 pages? - but surely our stronger page authority would suggest otherwise? Perhaps Google is using page engagement statistics to determine that their site is 'betteer' than ours in terms of user appeal and engagment? Can anyone think of something that I might have missed? Is there another major ranking factor I have perhaps neglected in my research? I know link building strategies are a good way to approach this in the long run, but we are currently just concerned about why we are not already ranking better when clearly they are not undertaking any link building strategies of their own. Any help or pointers here would be enormously appreciated. Thanks Lou
Moz Pro | | OBG0 -
Confused on setting up my domain in a campaign
I have a website that is www.example.com. When I first setup my campaign in SEOMoz, I missed the instructions that stated I need to set up my domain as it appeared in the browser. Thus, I set it up as example.com. When I realized my mistake, I setup a second campaign as www.example.com and am running them side by side to see the differences. My question has to do with the best setup. I have a blog that is a subdomain as blog.example.com. It appears that the www.example.com campaign is not crawling the blog pages but example.com is. Are there any downsides in setting up this campaign as example.com? I have a number of other sites with the same issue so would like to get this resolved before I setup the additional sites. Thanks for any assistance or insights into ways I may be "shooting myself in the foot" with the wrong domain structure in my campaign settings.
Moz Pro | | rfwood0 -
SEOmoz Report: Competitive Domain Analysis
Hi there, According to SEOmoz Dashboard's Competitive Domain Analysis, the 'Total Links' for our domain shot up (more than quatripled) in the last few weeks. We haven't really done much link building in over 6 months so not sure how to explain this. Did SEOmoz make updates to their bots? Could it be that the bots are finding all these links only now? We've been using SEOmoz reporting for almost a year now, and I've never seen this before. Some insight / explanation for this would be great. Thanks in advance,
Moz Pro | | RBA
Gemma0 -
Internal link question - compared with my competitors
Dear all, I started to working on SEO on my website http://www.techstation.it and I have some thing that I would clarify. I see a lot of differences between internal links of my website and my competitors that usually are placed a bit better. (Please check attached image). They have A LOT of internal links, about 2.000+ instead 137 (mine), that's wrong in my SEOMOz dashboard. Every news and article page has 120-130 links to other contents. About teh external followed links: Mine: 1,674 #1: 2,018 #2: 316 (????) - this is placed really good for some competitive keywords #3 (best ranked): 7,905 links I have two more points that I would fix: Articles ranking We were one of the first 5-6 website that published at the launch day the review of Intel Core i7 3960X CPU and started with a ranking in the last first page results, a few days alter in the second and now we are at the end of the second page. This happens .. I think... every time 😕 All my article pages are graded with "A grade" in the control panel. So what should I do for increase my rankings? Thank you very much in advance! Alex
Moz Pro | | techstation0 -
Spam Directories creating misleading Authority ratings
How does the website www.starsdirectory.com.ar get a Domain Authority of 54 and a Page Authority of 61 when Google quite correctly gives it a PR 0? It is clearly a spam directory, which Google has recognised. It is very misleading using OSE or Campaign Management when sites such as these (and there are hundreds more we have found) are skewing the results of competitiors through the use of spam links. Is there no way that SEOMoz tools can identify such spam sites when they create their ratings?
Moz Pro | | paulsmithlondon0 -
Can I have multiple domains under the same account>
I own more than one website. Can I have more than one website under this account? thanks Al
Moz Pro | | ayabi0