How can I make embedded YouTube videos point to my domain in the search results?
-
We've recently moved to using YouTube for embedded videos on our site. We have a number of videos that are embedded and then a larger number of videos which are part of our YouTube channel.
I've been reading recently that it's possible to get Google to list embedded video links pointing to your site rather than to YouTube itself. I am interesting in driving traffic directly from the search results to our pages rather than via YouTube. Could somebody provide a basic step by step guide on how to do this please? Or is this something that is not possible? I've been doing a lot of research online but, sadly, can't work out how to do this.
-
Yeah - that's a terrible and misleading article from Mark Robertson. In his defense, he has admitted some of the flaws in the comment thread, but he never clarified in the article that "indexed" does not equate to "ranking with a rich snippet in the Google organic results".
TL:DR - No, you can't do it and even if it does start working, it's a bad strategy as it's never going to be consistent when other's can also embed your YouTube videos and rank for them.
-
Thank you both - it sounds like we could have made a mistake here. I thought that there might be something fishy going on when I couldn't find any more information on how to do this!
Phil - the link is http://www.reelseo.com/embedded-youtube-indexed-google/.
-
Hey John,
Not sure where you've read this (please send me a link if you have one!) but basically, no, you can't do this.
When you consider the logistics of the situation, it becomes obvious why. There is no barrier to entry to embedding YouTube videos - meaning any site can embed any YouTube video, with Google having no concrete method (yet) to determine which video belongs to which site.
While YouTube videos can get indexed on pages on your site - allowing your pages to rank in the video search results for relevant terms - 9 times out of 10, the youtube.com version of the video will be the version that ranks in universal search results.
If you want your site to rank for your videos, you should be securely hosting rather than putting your videos on social platforms like YouTube. YouTube is great for videos with a viral or informational element that isn't tied to your brand, but for content that's only relevant when viewed on pages on your domain, the content really won't do you any good on YouTube.
Here is a bit more information...http://moz.com/blog/the-marketing-value-of-youtube, http://moz.com/blog/building-a-video-seo-strategy
-
I've never heard of this, i'd be surprised to hear it is true. You can use a standalone player like Flowplayer and host this videos yourself pretty easily.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it still true that when your video is shown in a Google Video Carousel your page is not shown in the normal SERPS?
Hello everybody, I'm trying to decide whether it's worth it to invest time in optimizing my video's to appear in the video carousels on Google. I read that once your video is in the carousel, your normal snippet in the SERPS is removed. Is this still the case? Thank you for helping out!
Image & Video Optimization | | klaver1 -
How to embed a video in our product image
Hi We use bigcommerce and want to add a video to each product . We want to add a video link in the corner of the product image and have the video play when this tab is clicked. Can anyone tell us how to do this Regards
Image & Video Optimization | | CostumeD0 -
Great examples of how-to or other awesome videos
Hey all, I plan on making some awesome short, informational (and not overtly promotional) videos for my business. The basic idea is an expert talking and demonstrating how to perform different topics with tools and equipment (related to solar energy). We have a quality film crew and a really knowledgeable and engaging presenter, but does anybody have any awesome examples of this type of video (in any industry). Just trying to get a sense of how I want it to look and feel for maximum engagement. Thanks!
Image & Video Optimization | | CleanEdisonInc0 -
YouTube keyword research suggestion tool
Is the https://www.youtube.com/keyword_tool the best solution for researching keywords to help with your YT descriptions and tags etc ? I'm finding that huge numbers of the keyword ideas suggested by this tool are being listed as 'Not Enough Data' Should you ignore them, or because they are being suggested they are being used but just not much ? Any other resources for kw research for YT ? cheers dan
Image & Video Optimization | | Dan-Lawrence0 -
Local Search Clean up Done. Now Best Way to Index?
I have spent hours doing some local search clean up and have a list of all the URLs to index, about 75. Is there a place I can dump these to get them all indexed quickly or do I have to wait for the hand of Google to come down and bless me with indexing. I don't want to dump all these to Google +, Facebook, or Twitter; that would just be wrong. Any ideas for fast indexing. I want them to all get indexed before the business address changes in a couple years 🙂
Image & Video Optimization | | photoseo10 -
Improve rankings for keywords...you can't display!
Hey, I've read the art of seo (great book!) as well as numerous publications and blogs, forums, etc., but i cannot quite figure that. We are trying to improve the ranking for a website. Now, our partners don't want to tarnish their image, so we cannot use certain keywords, that we need to rank for (i.e. the users are looking for). With meta keywords being dead, what are the ways we can optimize for these keywords not being conspicuous? All onpage efforts seem vain. To be more concrete, let's say your site is selling widgets from brands A, B and C, and users will look for "widgets" in search engines, but A, B, and C don't want that you advertise/display "widgets" on your site, as it might hurt their brand image. Hos do you do that?!
Image & Video Optimization | | Philoups0 -
video analaytics
i am looking for some softwear to give me analytics on videos
Image & Video Optimization | | Westernoriental0 -
Switching to a domain name with keywords in it, is it possible to make this happen smoothly?
Hello, We have been working on the SEO of our site for almost a year now, and we are still not really seeing the success we would like to see. I notice often we get outranked by other sites that have lower PA/DA/citations/reviews etc than us, and the only explaination i can find is that they are getting a boost for a Partial Keyword Match in the domain name. Right now our domain name is: http://www.storwell.com And we are considering switching to http://www.storwellselfstorage.com and of course 301 redirecting all the individual pages from the old domain to the new domain's pages. How much would we risk loosing out in this transition? Can we safely transfer domains, or do we risk loosing the majority of our PA & DA because the backlinks will point at redirects instead of the actual location? Has anyone successfully managed to transfer domains and keep their DA & PA?
Image & Video Optimization | | adriandg0
