Google Analytics
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How can you see the conversion rates for the referral traffic?
For example I want to see if any of the facebook visits to my site resulted in a purchase.
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Thanks.
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Nice to see you on moz feel free to pm me any questions you may have in the future
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Wow, I really missed that one. I consider myself an informed user of analytics but couldn't crack open this one!
Thanks!
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i have learned that the hard way - you can never assume -
Nice! You just taught me something.
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Good point. I was assuming she already had goals set up.
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Hi Rachel
The report Marisa pointed you to is a good way of seeing ecommerce at a glance, but for your specific referral report, see:
Traffic Sources > Sources > Referrals.
Once you're there, click on 'ecommerce' to see conversion stats.
To see specific social media reports, go to:
Traffic Sources > Social > Conversions
Once you're in social conversions, you can see the visits that resulted in a conversion from FB (just make sure you define what type of 'conversion' you're looking at with the drop down - these are based on the goals you might or might not have set up.
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You need to first set up goals or ecommerce tracking then you can look at the goals and ecommerce tabs in traffic sources or other reports to see the data
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Go to Conversion > Goals > Overview, and then click on Source/Medium.
I've included a screenshot that should be helpful.
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