How to get metrics on Home page image link to youtube video in lightbox
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My home page has a explainer video. Is there a way to get metrics or analytics data about who watch or don't watch the video? http://www.furnacefilterscanada.com
For example, if I have 100 unique visitors on this page and my video get 33 views, 33% saw the video!
I think the data provide by youtube are not accurate, my site has a avarage of 40 visitors/day and my video was saw 84 times sinces it is online, 14 days ago. On that 84 clicks, I most have click 30 times!!!
When you lend on my home page, you can't miss it!
http://screencast.com/t/ZbIWYl0W
I don't believe only a few visitors saw it. Conversation rate has increase.
I use Google Analytics, is there a code or something that can be done to get metrics or data more accurate then the .Ananalytics" provide in my youtube control panel?
Please HELP!
thank you,
BigBlaze
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Hi Jean,
To answer your question, Milhai offers a link to a technical solution that will help you - but if you'd consider moving away from YouTube for this video (which i'd recommend) then an easier out of the box solution to better analytics, which won't require you to customise your JavaScript, would be to move to a platform like Wistia - http://www.wistia.com
YouTube view count metrics are notoriously unreliable - so it's entirely possible that you've had more views that the view counter is suggesting; however, I wouldn't be so quick to assume more of your visitors must have watched the video than the data shows. It's totally feasible that only a small percentage of people realised your icon would provide a lightbox video, and if this is the case, you may want to look at having the embed appear inline on the page, rather than as a pop-over.
Thanks,
Phil.
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Thank you for the answer.
Did you test it or instal this code?
How to set up goal for this? I only know how to setup goal for the fnishorder page.
Can you help or redirect to instructions?
Thank you,
BigBlaze
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Hey Jean,
Here's a fairly recent guide on how to track engagement with your embedded video in Google Analytics: http://www.analyticsresults.com/2013/03/youtube-video-tracking-into-google.html
Hope this helps!
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