Broad Website - What keyword to target
-
Hello,
I have a Brand name Roclay; and my domain is roclay.com . It is technology blog and we cover literally all technologies etc and every article is unique with it's own keyword.
Please help me as I am facing issue of SEO for many months now. What keyword should I focus on and how ?
Moreover what should I setup in moz.com for keyword of my website when every single article is different.
Regards
-
Tough batch of competitors which you're naming right there.
I've taken a look at your website and i've noticed a couple of things.
-
The content is good so keep that one up.
-
When i first saw your website and landed on the home page i was a little bit confused because everything was so full of articles yet they didn't seem to be categorized by subject. In my opinion you should categorize the home page by categories and not just by what's new.
-
Every single article which i saw had 0 tweets, 0 likes and 0 +1's. Are you participating on social media platforms?
Let me know what you think about it and whether you are active on Social Media
-
-
Targeting for a blog is a technical and labor intensive endeavor.
List and prioritize what the core values you want the blog to promote and the audience personas that would be most receptive to those values. (This is perhaps the most difficult task of all and not something that your typical SEO company will be helpful with.)
Determine whether you have the resources to enable the blog to promote all of those values to their fullest. (Can you create high quality content AND reach out to and engage the target social audience members and influencers on a continual/consistent basis). If not, begin eliminating values and their target personas by order of lowest priority until you are able to fulfill target audience needs AND achieve visibility in search.
In short, in your case, I'd look at my analytics, evaluate the words/themes/key terms/concepts that visitors are currently finding and coming to your site for and toss out all but the most successful 1/4 of them and then match that up with the list you came up with from paragraph one (above) to see how closely those lists match up.
If they're a close match, you're heading in the right direction--redouble your focus on those and in a few months re-evaluate. If they're way off, scrap your current content direction and completely revamp your editorial calender base on paragraph 2.
-
mashable ... redmondpie ... addictivetips ... cnet ... techradar etc all technology blogs
-
I was just wondering who your competitors were.
-
No specific keyword. We have 1000+ articles and each article has it's own keyword. All articles are however related to technology.
Traffic isn't increasing.
-
what is a good keyword example you are competing in?
-
For some reason our traffic is just stuck at 200-300 visitors per day for the last 5-6 months. Everything we've tried is not bringing us any result.
Joined SEOMOZ Pro hoping that somehow I would be able to identify what's wrong with my website.
What would you recommend to find out what's wrong and why traffic isn't increasing even after all the efforts in unique content generation, link building etc we've been doing.
-
You are absolutely right; our focus has been adsense monetization and it's been 7 months since we've been generating unique and high quality contents on a daily basis however our traffic is just not increasing.
In fact we are at around only 200-300 visitors/per day and are completely confused as to what wrong we are doing.
We've purchased SEO services, we've purchased link building services, we run reports on various SEO websites and everything comes fine but the traffic just does not pick up.
Due to all this we are feeling lost
-
I just googled roclay here in the uk and all the top serps were for you. The website only came third though, with Facebook 1 and 2 (2nd is just a dynamic url of 1). So if this is an issue you should definitely do some branding on the website, other than that I wonder if you should be targeting other keywords you have a shot with.
Take your title tag and start there. Pick your top level keywords then branch out. So homepage would be technology reviews or something and keep moving down getting more specific.
TBH though copy copy copy. Take these guys
They do a niche version of what you are doing. Wordpress site, with a similar setup.
-
I think that equally important as what Adam says is to have a clear understanding of what you want your blog to accomplish. If its successful adsense monetization , you first have to define what "successful" is and then you have to go about making and measuring the value of the choices you make pertaining to your content.
All too often, I come in contact with potential clients with ecommerce sites, for example, who have errantly believed that if they weren't making enough money with the 3,000 products they had on their site, that they had best increase the number of products they were selling. The problem with that strategy is that it gave them even less time to concentrate on who the customer was for any one particular product or how to effectively position the product in front of that customer.
A narrower scope is better if your resources are stretched and you are not currently efficient at reaching the audience your products/content targets. At the same time you are filtering the list of potential keywords your blog could/should target, you have to balance the objectives of your blog, the resources you have at your disposal that you can use towards achieving those goals (content writers/producers), as well as what audience has been defined as being most most likely to help you achieve "success". The narrower the scope, the easier it is to be authoritative, the easier it is to create consistently authoritative content, the easier it is to find and reach out to your audience socially, and the more likely your ads are going to target your specific audience, and the more likely your blog will be successful.
-
Hi,
Thanks for the share. I just went through it and it is indeed helpful. However I am using a Wordpress blog and I have spread the articles in categories.
The tough time comes when it's about link building.
Should I link build to my primary page with my Brand name as keyword?
Should I link build to individual article page with each article keyword in it?
I am having very tough time getting traffic from search engines even though I have over 1000 unique high quality content on my website.
Can you take a look at it and perhaps tell what I could be doing wrong?
Regards,
Azhar Ali
-
Hi Azhar,
This might help it was posted a couple of weeks back. About half way down it talks about how to group your content together. He creates hubs and spiders out to pages. So each hub has words it targets and then drills down to more niche areas. Might be helpful.
Adam
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Difference keyword tool and related topics
Hello, Can someone explain me the difference between those 2 ? Because to me they are very similar. Thank you,
Moz Pro | | seoanalytics0 -
Other tools to check keyword competition/difficulty
I really like the Keyword Analysis tool/process at MOZ, particularly the composite score of keyword difficulty. However, on my budget/account level I can only check 400 kw's per day and sometimes that's not enough. So my question is... What other tools do you rely on or recommend to provide a preliminary measure of competition for a keyword? Not Adwords competition, but the kind of analysis Moz does by looking at specific ranking factors like phrase the page authority, domain authority, kw in title tag, URL, anchor text, number of external links to the page, etc. Are there any other tools you'd recommend for checking those kind of competition/difficulty factors for a keyword? I know SpyFu.com, Open Site Explorer, Majestic, etc will provide backlink metrics, but hoping for something more comprehensive. Thanks!!
Moz Pro | | flyntime_tx
Mike0 -
Anyone tried Google Page Speed Service in you Blog or Website ?
Using CDN services are ok for Websites or Blog. But recently heard that there is a service like this from Google and they might charge for that ?
Moz Pro | | Esaky0 -
How do i target keywords locally
I am working for a cosmetic surgeon with clinics in three geographic places. I would like to give him specific keywords that he can go after successfully. When I use the keyword tool with terms like botox cosmetic staten island or breast augmentation tarrytown, I get competitive rankings like 36% or 37%, but it doesnt tell me if there are only a few searchers doing this per month. In Google's Adwords tool, it thinks that the number fo searchers with these same terms is too small to measure, literally giving me back a dash (= insignificant traffic). However, it I use Google Adwords with more general terms, say breast augmentation surgeon, and get a medium/110 global monthly searches, when I come back to SEOmoz tool and assess the same keyword, I find that the traffic picks up doctor sites in Arizona and elsewhere, where clearly no one who wants cosmetic surgery in new York is going to fly to Arizona for it. So, how do I ensure a balance between targeting too little traffic but including the names of specific towns, and targetting more general terms but not having local prospects. Has anyone tackled this in a specific medical niche?
Moz Pro | | DianeDP0 -
Does the page authority data also considers the on page factors like the presence of keyword in the title,meta text, and keyword frequency ??
The moz difficulty score considers four factors for the top websites. are the on page factors included in the page authority data ?
Moz Pro | | iQuanti0 -
How do I finde out how my company ranksfor each keyword compared to their competitors?
Is there a tool or way to see how my company ranks for each keyword compared to the competition.I am new at this and am wondering if there is a tool for this and how to use it . Answers please in very laymans terms. Thank you.
Moz Pro | | poweradmin1 -
Meta keywords no longer in use
Can someone point me to the official article explaining why meta keywords are no longer taken into account by search engines please? I know Moz has indicated that search engines ignore them, but I would like to read a bit more about it - what was the reason behind it and since when.
Moz Pro | | coremediadesign0 -
The mozrank of my website turn to zero,why?
Hi, I don't know why the mozrank of my website turn to zero suddenly.After that night,the mozrank is 0 for months and never change. What happen? I hope can find the answer here. My website is goodbuycn
Moz Pro | | buycn0