In a post penguin world, what would be your widget rollout strategy?
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We have some very useful calculators. Should the branded text link be follow or no follow? Is a genuine, value ad widget helpful in post penguin SEO world
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I would place the widget on my site and and anyone who finds it useful can like it, tweet it, link to it.
Make these widgets awesome and make your website the "go to place" for these calculations.
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You would be fine leaving the link followed, as long as the widget would appear on just one page (not sitewide). I would generally use either the brand name as anchor text or the URL, though some people like to experiment with randomizing keyword-rich anchor texts with branded and other types.
Hope this helps!
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