New Site Structure and 301s
-
We're moving towards a new site with new site structure.
The old site has numerous backlinks to past events that won't be published on the new site.
The new site will have about 60 future events that are currently active on the old site as well.
I was wondering the best way to move forward with the 301 redirect plan.
I was considering redirecting the old site structure to an "archive.ourdomain.co.uk" subdomain and redirecting the 60 or so active events to their equivalents on the new site. Would this be a sensible plan?
Also for the active events, is there any difference between:
_redirecting the old page to the archive page and then forwarding to the equivalent on the new page _
and
redirecting the old page directly to the new page
-
By all means move the old content to a "archive" sub domain, but if you want to redirect to the new content you should ensure that the "archive" subdomain is set to noindex, nofllow. A 301 redirect is the best method to ensure indexing factors get passed to the new URL but should only be used if the old pages have been removed form the index, so as well as making the old pages noindex, nofllow make sure you use the URL removeal tool in WMT or update your sitemap.
"Also for the active events, is there any difference between:
_redirecting the old page to the archive page and then forwarding to the equivalent on the new page _
and
redirecting the old page directly to the new page"
What is best for user? Presumably the new pages have new content, if so you should redirect to them.
N
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Working on new link structure
Hello Mozzzzzzzzzzz I'm currently working on the new link structure for our website. We currently organize our content in sub folder =Main category
Intermediate & Advanced SEO | | floaumet
= = Sub category
= = =Specialty
= = = Product main name
= = = ==Product specific name
= = = == =Manufacturer Each of them has some potential strong KW and I will be happy to use it on the URL. URL are more than 50 kw long when I use all This are very niche item for which people may refer to them through different names (potential folders) My current concerns will be Should we make long url respecting the structure (Main category)/(Sub category)/(Specialty)/(Product main name)/(Product specific name)/(maufacturer) Should I combine some like (Main category)/(Sub category)/(Specialty)/(Product main name)/(Product specific name)-(maufacturer) Should I keep them simple /(product_main name) Should I keep the main folders just to display the articles belonging to this category (Main category)/(Sub category)/(Specialty)/(Product main name) and then keep the product under a sub folder only? Any other idea?0 -
Merging Niche Site
I posted a question about this a while ago, but still haven't pulled the trigger. I have a main site (bobsclothing.com). I also have a EM niche site (i.e shirtsmall.com). It would be more efficient for me to merge these site, because: I would have to manage content, promos, etc. on a single site. In other words, I can focus efforts on 1 site. If I am writing content, I don't have to split the work. I don't have to worry about duplicate content. Right now, if I enter a product URL into copyscape, the other sites is returned for many products. What makes me apprehensive are: The niche site actually ranks for more keywords than the main site, although it has lower revenue. Slightly lower PA, and DA. Niche site ranks top 20 for a profitable keyword that has about 1300 exact match searches. If you include the longer tail versions of the keyword it would be more. If I merge these sites, and do proper 301s (product to product, category to category) how likely is it that main site will still rank for that keyword? Am I likely to end up with a site that has stronger DA? Am I better off keeping the niche site and just focusing content efforts on the few keywords that it can rank well for? I appreciate any advice. If someone has done this, please share your experience. TIA
Intermediate & Advanced SEO | | inhouseseo0 -
Linking from a corporate site to a brand site.
Is there an SEO impact to a large corporation linking from a corporate and/or a divisional site to a specific brand site with it's own top level domain? We would like to keep the traffic coming, but not if it will be seen as a black hat tactic. My guess is that Google will be smart enough to see that the corporation owns the brand and at least not penalize us, but I am wondering if anyone else has this experience? Google Analytics is calling it self-referral.
Intermediate & Advanced SEO | | mrbobland0 -
Site: inurl: Search
I have a site that allows for multiple filter options and some of these URL's have these have been indexed. I am in the process of adding the noindex, nofollow meta tag to these pages but I want to have an idea of how many of these URL's have been indexed so I can monitor when these have been re crawled and dropped. The structure for these URL's is: http://www.example.co.uk/category/women/shopby/brand1--brand2.html The unique identifier for the multiple filtered URL's is --, however I've tried using site:example.co.uk inurl:-- but this doesn't seem to work. I have also tried using regex but still no success. I was wondering if there is a way around this so I can get a rough idea of how many of these URL's have been indexed? Thanks
Intermediate & Advanced SEO | | GrappleAgency0 -
Site Not Ranking- No Reason Why
I have a client with a HUGE website who should be ranking for it's competitive keywords. No penalties, or bad links. Old domain. Not ranking for anything. Client has a huge AdWords spend and my theory is that it's not ranking organically because of the AdWords spend. I can't think of anything other reason. Anyone? Thanks. The keywords I'm trying to rank this client for aren't even competitive.
Intermediate & Advanced SEO | | 01023450 -
Recovering from a site migration
Hi. I've been working on http://www.alwayshobbies.com/ for a number of months. All was fine, but then we had a site migration which involved a huge number of redirects. There's been a couple of similar moves in the past. As a result, rankings have plummeted. To resolve this, we're considering letting all the old pages 404 by turning of the redirects, and removing all links to them where we can. Some key pages could have canonicals added, but basically we're looking to purge as much as possible. Does this sound like a reasonable tactic?
Intermediate & Advanced SEO | | neooptic0 -
Franchise sites on subdomains
I've been asked by a client to optimise a a webpage for a location i.e. London. Turns out that the location is actually a franchise of the main company. When the company launch a new franchise, so far they have simply added a new page to the main site, for example: mysite.co.uk/sub-folder/london They have so far done this for 10 or so franchises and task someone with optimising that page for their main keyword + location. I think I know the answer to this, but would like to get a back up / additional info on it in terms of ranking / seo benefits. I am going to suggest the idea of using a subdomain for each location, example: london.mysite.co.uk Would this be the correct approach. If you think yes, why? Many thanks,
Intermediate & Advanced SEO | | Webrevolve0