301, 302, 404 or 410
-
Hello,
We have an ecommerce site and it's very normal for products to be discontinued by the manufacturer. We used to leave the pages up to keep the content and link equity. Now we feel this is misleading for the customer and we have started to remove pages for discontinued items. Customers trying to reach these pages get a nice Product Not Found page with an explanation and links to categories. The shopping cart sends a 302 code.
Google Webmaster Tools was complaining about "soft 404's" and apparently didn't like this. We tried changing to a 404 return code but couldn't get the nice Product Not Found page to display. Plus, GWT and SEOmoz started to complain about 404 errors.
I think we've reached a solution where we can send a 301 and still display the desired Product Not Found page. This might be the best solution. We'll see if we get errors from SEOmoz or GWT. However, a 410 return code would probably be most correct but we'd like to salvage any link equity we can but we really want to be "good citizens" and do things right.
Should we really be sending a 410 in this case even if we lose seo equity or are we OK with the 301 and the nice information page?
Thanks,
Tom
-
I agree with David and Moosa.
Redirect to the category page if it is genuinely useful for your visitor. So in some cases you might want to put user experience above retaining link juice within that category and either redirect elsewhere or create a custom page.
-
The best idea is to 301 to removed product’s category page or a custom page that explains why the page does not exist anymore what are the ideal paces on the website to go and find similar products....
-
I agree with David
-
410 will kill the link equity. In cases similar to yours, I have implemented a 301 to the category page of the product removed. This gives users products similar to the one they were looking for, and retains link equity.
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deny from 41.58.196.39 Do you guys know why the landing pages are showing special parameters though I didn't add anything in the 301 redirection rules?0 -
How long we can keep 302 redirection for a webpage url?
Hi Friends, I have a webpage featuring a product. I have created a new domain featuring the same product and the page is under construction. I am planning to do 302 redirection from the new domain to the existing domain for the time being. How long can I keep the 302 redirection from the new domain to existing domain? Is there any fixed time period/ duration that we can keep the 302 redirection for a webpage? I am planning to make few more pages (privacy policy, about us, etc) from the new domain 302 redirected to the existing domain. Is it possible? If so, how long can I keep the same? May I know which redirect is safe to use in this case, 302 or 301 redirect?
White Hat / Black Hat SEO | | zco_seo0 -
Link Farms and The Relationship between 2 domain with a 301 Redirect
I have an interesting scenario: Domain A was worked on by a disreputable SEO company off shore. The owner of Domain A came to me for my assistance and evaluation on how the off shore company was doing. I concluded that he should terminate the relationship immediately. One of the bad things they did was register Domain A with a LOT of link farms. I started working on a new site that eventually we decided to go with Domain B (a better, but totally related domain name to Domain A). I added a nice new site and had my client write clean, relevant information for it. We've done all legitimate, above ground by-google's-recommendation SEO for Domain B. I have a series of 301 redirects from Domain A to Domain B. Since April 24th, organic search results have plummeted. I see many incoming links via Webmaster Tools as the massive link farms, but those link farms have Domain A in their databases, not Domain B. My question: is Domain B inheriting the link juice from Domain A insofar as the incoming links are showing up in Webmaster Tools as directly related to Domain A? Should I sever the ties with Domain A altogether? Thanks.
White Hat / Black Hat SEO | | KateZDCA1 -
301 Redirect?
Is it black-hat SEO to send bluewidget.com, redwidget.com, and greewidget.com to widgetbrands.com (send all to the same page, or same domain home0? Since the domain name matching with keywords is important, this strategy makes sense. It is allowed? How many domains can I 301 redirect to widgetbrands.com if I want to target all the colors of widgets? I'd be willing to put up a one page keyword article of original content for the search engines to crawl before redirecting the 'bluewidget' page. Would this be necessary
White Hat / Black Hat SEO | | Uramark0