Why is this interior page outranking my front page?
-
deleted for privacy.
-
I completely agree with you Dana.
You said yourself the pages hold keyword heave images in a slider. This could also be one of the problems. If your URL in combination with page title, and page content is too heavy one keywords you could notice negative effects. In this case enormous drops in rankings.
Like Dana suggested, go step by step and isolate the exact problem. Otherwise everything you do can make things even worse in stead of better.
And like Dana suggested, I've had a website that was rankings no. 3 for a very competitive keyword, from one day to another, dropped over 50 positions, in the next couple of days rankings restored. Did I panick, Yes. Did I analyse if there was a problem, Yes, Did I change anything major to the site? NO.
Keep it simple and work in logical steps and you should be fine.
-
If I were you I would have waited a week before making any drastic changes. I have seen extreme, and sometimes major extreme volatility in rankings before. I've literally seen a site go from position one in Google, to not being in the top 50 to being #1 again the next week.
Don't panic.
Analyze.
Evaluate
Rinse & repeat.
When you feel like you've got a handle on what you need to change and why, make incremental changes.
Otherwise? You're pissing in the wind.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We added hundreds of pages to our website & restructured the layout to include 3 additional locations within the sub-pages, same brand/domain name. How long could Google take to crawl/index the new pages and rank the keywords used within those pages?
We added hundreds of pages to our website & restructured the layout to include 3 additional locations within the sub-pages, same brand/domain name. The 3 locations old domains were redirected to their sites within our main brand domain. How long could Google take to crawl/index the new pages and rank the keywords used within those pages? And possibly increase our domain authority hopefully? We didn't want our brand spread out over multiple websites/domains on the internet. This also allowed for more content to be written on pages, per each of our locations service's, as well.
Web Design | | BurgSimpson0 -
Increase in Soft 404s due to Custom 404 page?
Hi all, We have noticed recently soft 404s are increasing day by day; which are landing on our custom 404 page created a month back. Other 404 pages are NOT landing on custom 404 page. Does this custom 404 page hurting us by causing an increase in soft 404s? Our CMS is WordPress. Thanks
Web Design | | vtmoz0 -
Joomla Core Pages Delisted
Hey Everyone, This query may be more for a Joomla developer or someone that has had a similar issue. I'm not really looking for answers like, "check Google Search Console" or anything like that. We have a client who recently had all of their core pages delisted in Google but the blog is still being displayed in search results. For example, if you search "company name" they have a blog post that ranks #13 or so organically. I tested Google Search Console and Google is saying that the site is temporarily unavailable. We haven't made any changes or updates to Joomla's core structure so I'm unsure as to where this change is coming from. Here are some items we've checked: 1. Site searches within Google, resulted in seeing core pages are not indexed but blog pages are 2. Google Search Console - looked for manual actions (none found), looked at sitemap errors (nothing mentioned), looked at robots.txt (no issues here), attempted to fetch the site as Google (temporarily unavailable). 3. Called the hosting company (Rackspace) to discuss potential issues. They were extremely helpful but we were unable to find anything. The blog is actually a Module that was added so I'm thinking something has changed to block Google bots from the core Joomla structure but it hasn't blocked them from the blog structure. Without putting the company name or url on blast, has anyone heard of or experienced anything like this? Any help or insights would be much appreciated!
Web Design | | Leadhub0 -
Site with no ads hit by Page Layout update?
Hi there! Can a site that has no ads on it be hit by Google's latest Page Layout update? Can it be hit for just one or two keywords? My site (www.ink2paper.com) has a decline in Google organic traffic in early Feb so my suspicion is the Page Layout update. However I have no ads on the site. Digging into GWMT I find that it is only one or 2 keywords that seems to have taken a dive, mainly [photo paper]. I used to get around 80 imps a day for this term. Then on 6 Feb it was down to 50; 7 Feb = 34; 8 Feb just 4 impressions! I got a spike back at usual levels on 10 & 11 Feb, but since then it has been back down to only 5 or so impressions a day. [photographic paper] took a small hit at the start of February, but has nose dived since the start of April. The homepage performs well for Google organic traffic - low bounce (22%) and good ecom conversion rate (14%) - although this is likely to be largely branded traffic. I feel my site is a 'good' result for the search term [photo paper], although there is always room for improvement of course! Any suggestions as to why Google has stopped showing my site for these keywords? All help is greatly appreciated. Cheers,
Web Design | | SimonHogg
Simon0 -
How to create this image effect for my home page
How do I make a wide, somewhat fast loading image effect like this home page has: 3dcart.com work on my website bobweikel.com I'm asking for how to create the effect (with small enough image kb to load) and what the image should be of in your opinion. Thanks!
Web Design | | BobGW0 -
Our "home page" is behind a member wall, options?
So www.pch.com(portal) redirects to www.pch.com/unrecognized(landing page) if you are not registered with us and logged in. This means that the search engines are not logged in, so they see only our landing page. It used to be that there was no portal/home, on pch.com, that was just the landing page, but that changed about 6 months ago. We do rank for our brand terms, but my company would like to rank for terms like "sweepstakes." They DO understand why we don't, thankfully. They don't think SEO is magic voodoo. They get it. But they asked for options, as I have said that the portal on www.pch.com really is a good page to optimize for non-brand, core terms like sweepstakes....but only if the search engines can see it. I gave them these options, and they asked me to seek out more. So any thoughts would be good: 1. Best case scenario would be to abandon the landing page, just have the keyword rich portal page be the actual home page with no re-direct. (this won't happen, but I decided it needed to be first on my list). 2. Turn the portal into the home page (remove the redirect), but have the landing page overlay in a light box. This should, if I am not mistaken, be a best of both worlds situation, where the light box landing page would still have all of the value of the actual keyword rich portal page behind it. 3. If the landing page has to remain as it does now with the non-logged in redirect to it, change the URLs so that the landing page is www.pch.com and the portal becomes www.pch.com/members/ or something like that. Any other thoughts? Thanks! Kenn Gold Publishers Clearing House
Web Design | | Kenn_Gold0 -
What is the best tool to view your page as Googlebot?
Our site was done with asp.net and a lot of scripting. I want to see what Google can see and what it can't. What is the best tool that duplicates Googlebot? I have found several but they seem old or inaccurate.
Web Design | | EcommerceSite0 -
Is it necessary to redirect every Error page (404 or 500) found?
If I have Hundreds of pages with 404 and 500 erros should set up 301 redirects for all of them? Some of the pages have external links, some don't.
Web Design | | jmansd0