Listing multiple locations on Facebook for local business and top platforms for local SEO
-
What is the easiest way to register multiple locations for a business to Facebook local? I'm sure we've all had the challenge of multiple local business listings for a client. The set up is just busy work, but the verification can be an issue with some busier or less organized locations.
I'm interested to see if anyone has a more eloquent solution to achieve this.
I also have a second question as far as local listings go - how would you rank the most influential local listing platforms?
Thanks,
Bill
-
Hi Chad!
One thing to be aware of is that Facebook and Google have totally opposite requirements for multi-location businesses.
Google wants you to use only the real-world business name on all of the listings.
By contrast, Facebook won't let you create more than one listing with the same name on it. In other words, you can't have 5 Facebook Places for Bill's Repair Shop. You have to have Bill's Repair Shop Chicago, Bill's Repair Shop Boston, Bill's Repair Shop Denver, etc.
It's kind of a difficult scenario, because then your Facebook Places won't match your Google My Business data (nor your other citations if you go with the real-world business name on them). On the other hand, your competitors are all in the same boat with this one, so the negative impact of it is pretty much moot.
Hope this helps!
-
This conversation happened a couple of years ago now. Are there any updates on the issue of creating Facebook pages for businesses with more than 1 location? Thanks!
-
Hi Bill,
I found this post to be on the eloquent side http://mashable.com/2012/05/17/facebook-page-businesses/
But does it answer your question? If not, please let me know.
You can create a single page with tabs for the different locations, or create multiple pages. See:
https://www.facebook.com/pages/create/?ref_type=sitefooter
Regarding local listings platforms, Google is clearly the big cheese, but beyond that, it's going to vary by industry/geography. Yelp is enormous in many verticals, of course. Check out these two resources from GetListed.org:
https://getlisted.org/static/resources/local-citations-by-city.html
https://getlisted.org/static/resources/local-citations-by-category.html
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are some of your favorite website examples for any reason - design, SEO, uniqueness, etc? Thanks Catherine Corn
What are some of your favorite website examples for any reason - design, SEO, uniqueness, etc? Thanks Catherine Corn
SEO Learn Center | | CatherineCorn10 -
What is the Best SEO Book to buy
I want to learn advanced SEO. Please let me know which book to buy to learn SEO for On page and link Building. Which book to buy to learn Social media ( facebook, twitter, Google+ etc) Thank You
SEO Learn Center | | ross254sidney0 -
Need Definitive Source on Wordpress SEO
I am a longtime practitioner of classic asp. I build sites with SEO built-in and administer largely to sites I have built. I have, up til now, had a policy of not working (SEO) on Wordpress projects because - I don't presently build Wordpress sites Am unfamiliar with how SEO could be implemented on CMS I have a long time client who wants me to do contract SEO work on various Wordpress sites on his servers. Can someone point me to a definitive source on the latest methods for Wordpress SEO. I am very proficient in SEO with conventional web sites - I just need to know how to implement it in Wordpress. I don't see how plug-ins can implement serious SEO, but my mind is open.
SEO Learn Center | | dcmike0 -
SEO Training programs
We want to improve our staff's SEO skills. Can someone recommend the best SEO courses for the beginning, intermediate and advanced SEO.
SEO Learn Center | | huskers0 -
Universal Local Results & Venice Update - What's what?
There is some buzz in the community regarding the Venice Update of the Google Algorithm. Google has said the following about this: "Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal."
SEO Learn Center | | DeptAgency
source:http://insidesearch.blogspot.com/2012/02/search-quality-highlights-40-changes.html A lot of Blog posts refer to this update and discuss the effect of the location of the googler on the ranking of "standard/traditional results". My question is: Does the term 'Local Universal Results' include "standard/traditional" results or is it used by Google to refer to 'Google Places' Results in the standard SERP? So, are the results that are impacted by Venice recognizable as 'Local Results' (by the teardrop and google Maps and so on), or does it influence 'standard/traditiona results' as well, other than simply pushing them down by inserting Google Places results in the SERP? Thanks a lot! 1WWBV.jpg0 -
Does Server Speed Effect SEO Rankings?
I was told by a website developer that Google ranks sites higher if they are hosted on faster servers. Is this true? For example my site is currently limited because it is a Quick Shopping Cart site hosted by Godaddy. He said that if I hosted my research chemical site with a different company with faster servers I could get better ranking immediately. I linked to my site. I think it loads ok. However Godaddy probably isn't the fastest service around.
SEO Learn Center | | chronicle0 -
Location of Rand's Webinar "Using Open Site Explorer to Uncover New Marketing Opportunities"
Aug 26th Archive of Rand's Webinar "Using Open Site Explorer to Uncover New Marketing Opportunities" I don't see this in the archive, anyone know how to get it? Thanks
SEO Learn Center | | josey0 -
Subdomain Structure vs Top Level Domain Site; An Actual Case
A major non-profit with 360 locations just completed a new program. The non-profit has updated its site at URL www.mysite.com. Each of the 360 locations has a subdomain site with URL http://mylocation.mysite.com which reflects the branding of www.mysite.com and has a Drupal content management system. The company is asking each location to transition the top level domain of each location ( example www.mysite.com to http://mylocation.mysite.com). The subdomain location sites are tied to a CRM system, which initially hasn't worked. But the long term objective is to gather CRM data via the subdomain location sites. The main site has an Alexa Global Rank of 30,400 and a US Rank of 7900. The main site has 2600 backlinks, and is a pretty powerful site. Some individual locations in large metropolitan areas have decent backlinks, but most don't. The PR of most local sites is 3 to 6. The SEO experts at www.mysite.com have maintained that the power and authority of the main site www.mysite.com would propel the local rank of each location to a position of high visibility. Using Market Samuari and Majestic SEO, a test on each of the 360 location subdomains was performed. It was determined that Page Rank did pass from the main site to the local site in 15% of the cases. However, 85% of the subdomain sites had 0 Page Rank. Page Rank did vary from 2 to 5 on the 15% that passed rank, but there was no cross checking to see if the subdomain location had the same page rank as the locations top level domain. Referring Domains Domain (RDD) was usually -1; Referring Domains Page (RDP) was usually 0; Page Backlinks (BLP) was usually 0; Back Links to Domain (BLD) was usually 0; Google Cache age was all over the map from unknown to 58 days. Questions: Anyone suspect why some sites pass Page Rank and others don't; Should we continue on the path towards using the subdomain sites, or should each location keep its top level site and work on improving their local search visibility there? There is no way to check Google Analytics (GA) on the subdomain sites without having to access GA on the main site www.mysite.com. Right? Will Google Places and Bing Local honor the subdomain URLs for their respective Local Search pages. Would there be a compelling reason or reasons to abandon the subdomain sites? Thanks much for your comments!!
SEO Learn Center | | VernonWanner0