Researching where your brand is mentioned in Social Media
-
Greetings from Hot & sweaty Wetherby
Ok imagine you want to launcg a socaila media campiagn for a client but before you jump into creating a facebook business page you decide to do some research first ie youw want to know if & where you brand is being discussed. So my question is:
"What social media tool can you use to identify which social media platforms (Twitter, Facebook etc) is being used to discuss a brand"
Thanks in advance,
David -
If you an agency and can allow Sprout Social to access their social profiles, then you can just setup another group under Settings > Users & Groups. But grouping is only available in Standard, Deluxe, and Premium plans.
If you do not have access to social profiles, you "could" just add the other three brand names to your keywords and it would essentially search for your initial brand + the three others. The reporting may get a little messy, but you could easily filter things out by checking/un-checking the keyword(s).
Mike
-
Ive Just jumped through the subscription hoops for both Hootsuite & Sprout Social. Ive noticed they just ask for 1 account to monitor but i want to research another clients social chatter. So my question is:
"Do you have to pay extra to monitor say three brands?"
Grazie -
Thank you for all your replies, now i a actually do some research before jumping in!
Grazie tanto,
David -
Hootesuite is another option. They have a free trial version.
-
Hi David,
I am actually in the same process, except in-house. I am currently looking at:
- SocialBro
- Mention
- Vocus (mainly bc we are already using this for other PR)
- Sprout Social
In my opinion, Mention and Sprout Social are definitely the best out of the 4 I listed. They are extremely easy to use and configure.
Both have free trials, which I'd recommend you check out to make sure that it suites your needs.
If I had to pick, I'd probably choose Social Sprout (and I "think" Moz actually uses Social Sprout come to think of what I heard previously). It gives you great information and the weekly summary reports are pretty awesome.
I'd recommend a trial before jumping into anything. Or do what I did... set up 4 trials at the same time and compare your findings across the different software.
Hope this helps.
Good luck,
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hootsuite Vs Sprout Social for social media management
Can you please tell me if hoot suite or sprout social is a better option when it comes ot managing social media? Corn
Social Media | | netlover0 -
Social media unclarities
Dear community, I've tried to find the answer in the Q&A but without any succes. www.facebook.com/onlinedesignmeubel.nl is our facebook page for our webshop. We have 563 likes, but in opensiteexplorer we only have 1 FB like. It is most likely an easy question, but i couldn't find the answer. My question is how the opensiteexplorer only found 1 like? How does this work exactly? Best regards, Martin
Social Media | | Onlinedesignmeubel0 -
Social Signals, do they help? Looking for a solid Yes or No.
Hi, I've read so much lately about social signals and got basically 3 completely different responses. 1. Yes they are going to over take normal link building in 2013 so get on it. 2. Yeah they do help with rankings but not massively, don't focus to much on it. 3. Na they don't help, you need to gain 1000's of signals and even then it will be a short SERP increase and then back down you go. So... What im looking for now is a straight up Yes or No, should you be on social signals now? Should time spent on gaining social signals be increased? If your doing 10% of your time on social should this percent now shift to a larger percentage? Cheers
Social Media | | activitysuper0 -
Social Signals CONFUSION
You know how sharing on social networking sites can act as social signal for ranking but I was wondering that what type of sharing on fb/google + ? does it has to be our site links all the time or any sharing other than our own site links matters too ? lets say if we are just discussing something on fb/google+ without our site link does that count too? social signal is sent only when we share our own sites link on social sites or through any kind of activity on our social fb/google+ page ? If you want to tell anything else connected with social signal please go ahead ..
Social Media | | Personnel_Concept0 -
Very interesting test on social signals, thoughts?
According to this inforgraphic I found on Unbounce, the most powerful social signal is Google-Plus followers followed by Google-Plus votes. Now these results look amazing, so if this test is correct I need to gather 100 business page followers and a shed load of plus votes and I should see big movement in the SERP's? Thoughts? http://www.tastyplacement.com/wp-content/uploads/testing-social-signals.jpg testing-social-signals.jpg
Social Media | | activitysuper0 -
What's a good social media content creation brief template?
I'm trying to put together a brief template for our copywriters to use when requesting the creation of a piece of content. These are the points I have thought of so far are: Subject / Topic Content Objective Desired User Outcome / Call to action Sources, References Tone of voice Related product information Target SEO keywords Can you think of anything else to add? Do you know good resources (articles, blog post) tackling the subject of a content creation brief? Thanks in advance.
Social Media | | Amiee0 -
Social Media Marketing focus and priorities for SEO
Hello Mozzers, I'm looking at Social Media Marketing and wondering what counts for most in terms of SEO - (A) shares and likes from specific web pages, or (B) followers, likes, etc., on social media profile pages? What does Google measure vis-a-vis your website? Also, regarding Twitter, if a twitterer forwards on a tweet manually (by inserting RT) - and his RT is then shared, does that count for anything, or is it better for clients if RTweeters simply press the RT button. And should I include URLs in tweets, facebook posts, etc? And do backlinks help beyond increasing website visitor numbers - do any of the social media marketing tools pass juice back to websites via backlinks? Thanks in advance :), Luke
Social Media | | McTaggart0