Local Search for Multiple Locations
-
Hi Folks,
The company I work for is based in Kendal in Cumbria in the United Kingdom (that's our head office) but as we are a training company and we have training locations all over the UK, how would I go about updating the local listings to reflect this. I'd like to specifically target our London based venues.
Any help much appreciated.
Gaz
-
Cheers. I'd love some of your 'golden nuggets' please!
-
No probs,
You can use the bulk uploader if you have a lot of locations likw we do.
If you need any other info on setting up your listing, golden nuggets etc give me a shout.
Robert
-
Brilliant. Pretty much what I had expected, so thanks for clarifying that for me Trespass. I'll get to work.
-
Hi Gaz,
yes you would need a seperate listing for each location. We have 136 of them lol
Each has its own landing page (only updated since i joined trespass 2months ago) as all listings pointed to the home page. Now each listing points to a landing page/store info page.
Robert
-
No problem. I appreciate you taking the time to answer.
-
yes I realised it a bit later, not a good idea to respond on Q&A in the morning
Trespass pretty much sum it up for me in terms of local searches, hope it helps!
-
Hi Trespass,
Thanks for your response.
As I mention above, we do have a physical presence in the locations we are targeting. So, to further clarify my question, how would you go about getting these in to your local listing? Would I need to create separate listings for each location?
Cheers
Gaz
-
Hi Nelly,
Thanks for taking the time to answer, and while your response is good advice for creating localised landing pages and optimising them for search, my question was specifically about local search results in Google, as in the local listings.
Thanks
-
Hey Gaz,
One way to do this is make location based landing pages based on the keywords you are optimising for. Let me give you a rough example. Lets say you target people who are looking for social media training and you have offices in London, Cardiff, Manchester, Liverpool and Leeds.
Assuming you optimise your web site for a keyword such as Social Media Training UK you can then create footer pages which lead to landing pages for keywords: social media training cardiff, social media training london, social media training liverpool etc.
Each of these pages should be optimised separately, try to avoid copying the same page and just change the location on the content, title, H1. I am sure that each location has different trends, price ranges, competition etc.
Keyword planner (while atm to me is nowhere near keyword tool) can provide you very specific location based keywords (you can use post codes and google maps to target the area) and give you an idea of what people are looking for within the areas you are targeting.
Don;t forget long tail keywords which can also be used as intelligence/insights for local trends. You can then use these keywords to create engaging content.
Hope these are some good starting pointers.
-
Hi Gaz,
As the local search results are based on "local businesses" it's important to have a physical presence in that area like an office, or a virtual office.
In the past I've used a virtual office with a forwarding service and it still works. The important thing is you have a presence in that city, have good quality citations, and real reviews.
Kind regards
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm not ranking locally.....
Hello, We own the business BIM Fitness and Performance in Fort Myers, FL. However, when we do a search near us, we are down at the very bottom of the page. Can anyone provide some insight as to why this may be? I know SEO is the long game but is there anyway we can at least appear higher up locally?
Image & Video Optimization | | ash.gray0 -
Multiple types of sitemaps
Hi, Simple question, I have a 3 XML sitemaps: One for for News One for Videos One for all Pages (this one will probably be splited because I have a lot of content) How do I present that to google? In webmaster tool and in the robots.txt?
Image & Video Optimization | | TVFreak0 -
How do you manage phone verification when claiming listings on behalf of clients (local and remote)?
As the top competitive difference maker, Quality/Authority of Structured Citations is pretty important. That being said, I spend a good deal of time manually running around to different citation websites and jumping through their hoops to get my clients' websites listed properly. I've been using getlisted.org to check my sites, and a lot of the citation sources out there require phone verification. Now I was wondering how you professionally manage the phone verification step for your own clients. I've found it a bit difficult getting my clients to reliably get the PIN numbers for me. I've even had problems with clients checking the mail for the post cards that get sent! At this point in time, I try to schedule a time (not during business hours preferably) to go into the location and answer the phone to get everything verified in one shot. For remote clients however, I just have to hope that they are on board with answering their phones and getting the PIN numbers back to me. Lastly, how do you manage to reduce the amount of sales calls that your client receives from these listing sites? I currently register accounts under a separate email address, for example, webmaster@domain.com. This cuts down on the email marketing spam, and it obviously helps me stay in control of the listings. How do you handle the phone calls though? Especially from some of the more aggressive companies like Yelp? Personally I've just been 'briefing' my clients on how to respond to these sales calls, and I've educated them on the importance of these listings so they aren't too annoyed with the assault of sales reps calling their business constantly. Are there any magic words that my clients can use with these sales reps to make them stop calling? Sorry for the long post, if you've made it this far thank you for reading!
Image & Video Optimization | | IronSummitMedia0 -
Sat in a York Based Office but I get a Google Lincoln local listing :-(
Buongiorno from 27 degrees C Wetherby UK 🙂 Imagine this scenario... I'm sat in a York Based HQ law office and Google term Langleys and the Local listing is for Lincoln is rendered 😞 The lincoln office is the smaller sister site 75 miles south of where I'm sitting as illustrated here appears (this is wrong) -
Image & Video Optimization | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/langleys-local-listing-jinxcopy_zps26e3492a.jpg I then do the same thing in a wetherby based office and get the York based local listing appears. So my question is please" what is influencing which local listing is rendered?" Confused,
David0 -
Use Google Places or Google +Local?
Hello everyone, My name is Zachary Russell, and I run a Philadelphia based WordPress Development and SEO firm, ProTech Internet Group. I have been doing work lately, and have been neglecting the fact that my own site needs work, I have now changed that. I have done a complete redesign and started repurposting content to have a well-rounded content strategy that can appeal the the widest possible audience. My issue I'm having now is this: I have both a Google Places page and a Google +Local page for my business , Obviously duplicate listings are a problem, but I don't know which one to get rid of. They both have 0 reviews and limited +1s, I just don't know which one I should delete, and which one I should push to get more reviews moving forward. Also, moving forward, would it make sense for me to have a Google +Business and a Google +Local page?I don't know if this would cause any conflicts either. Thanks for your help and have a happy new year! Zach Russell President, ProTech Internet Group
Image & Video Optimization | | Zachary_Russell0 -
Google Local Result - wrong decription
A client's description in their Google Places result is incorrect. It looks as though it may have been cached several months ago with incorrect data. Note: By description I am referring to the text that appears directly under the URL and directly above the "places page" link on a results page, not the local listing "description". Any suggestions as to how this can be fixed? All the information on their local page is correct. The website's meta-description is correct. The organic results listing has the correct description. Any tips would be awesome. Thanks,
Image & Video Optimization | | OptioPublishing
Jason0 -
UBL or LocalEZE? Local listing submission vendor.
We are between UBL and LocalEZE for our preferred local listing submission vendor. DIfferences:
Image & Video Optimization | | qlkasdjfw
*UBL does not have a relationship with local data vendors, but submits to axicom and infousa (as examples) which LocalEZE does not.
*LocalEZE has active feeds set up with many local vendors. What are your preferences? We are leaning twoard LocalEZE, Razorfish (the agency) is among their notable clients. What about submitting to both? I would be fearful that the data will overlap.0 -
Multi-site listings in Google Local/Place pages
I've had problems with a client that is a local medical center with multiple sites/addresses. We've created a Place Page for each location and linked it to the location page on the client's website that matches the address on the Place page. But that means we're not linking to the medical center's home page -- and Google Places doesn't like that. I know this because after we'd owner-verified each Place Page, Google went in and just changed the website link that was a deep link to a location page and replaced it with a link to the home page. But now there's not an address match. How should we handle this? Related question: Does it make sense to claim a separate listing in Yelp and other local directories for each of the separate locations since they each have a unique address? Will Yelp & other local directories allow for links to non-home pages on the client's website?
Image & Video Optimization | | DenisL0