Long tail rankings
-
Hi everybody. We've been working with http://www.lawnmowersdirect.co.uk/ for some time now. Rankings for broad terms such as 'lawn mowers' and 'lawnmowers' are superb, and we're pretty happy.
Bizarrely though, rankings for products are very poor. For example this page - http://www.lawnmowersdirect.co.uk/product/honda-hrg465sd - is currently 17th for 'Honda HRG465SD IZY'.
We've done lots of work onsite, clearing up duplicate content, improving copy and tidying up URLs. However, none of this seems to have had a major impact on the product pages. Any suggestions would be much appreciated!
-
Thanks, this is what I seem to be coming round to. I'm VARY wary about doing too many redirects though as in my experience it's a quick way to ruin perfectly good rankings. I'm thinking loads more cross linking would help, and we'll probably start with a 'related products' section on each page.
-
I think you will find that even though you have good on page optimisation, your page is buried deep in the navigation -
Lawnmowers > Rotary Petrol Lawnmowers > 4 Wheel Petrol Rotary Lawnmowers > Self Propelled Petrol 4 Wheel Rotary Lawnmowers > YOUR PRODUCT.
Mozjuice, Linkjuice, is not trickling down to this deeply buried page - I would suggest reworking your site nav to make it flatter - easier for bots to pass link juice through and easier for humans too!
Good luck
-
Great... let me know how you get on
-
Do you know, it might be internal linking! That's one thing I've definitely not checked. Ran a crawl just now, and it only has two links. Its competitors have loads more.
-
So you have the name in the url... do you have the name in the content, header, image etc? Also are you linking to this product page from other parts of your site? Are you able to share the page socially?
I've found all these things to be useful...
Hope this helps
Dave
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cannibalization vs long tail keyword dilemma
Hi all. I have a dilemma that I'm trying to work out a solution to and could use some input. We offer a Foreign Qualification (FQ) service for businesses, and thus "foreign qualification" is a strong keyword for which we currently hold great ranking position for our service page. FQ is different in each state, so we have a series of blog posts focusing on the requirements for each state. "Alabama foreign qualification" is one of many long tail keywords (50 states x various phrasings) we're targeting here. The problem is that it's impossible to write 50 blog posts that are not very similar content, since the process is similar, just not identical, in each state. I'm worried about duplicate content penalties here. I'm thinking that I'd want to create a landing page that serves as a hub for each of these blog posts, perhaps with a reference table for the 50 states too, and set the blog post canonicals to this landing page (thereby pushing all state-focused long tail KWs there). However, I don't want to take away ranking strength of the aforementioned service page for the primary keyword. If I do this, and also link the new landing page to the service page using "foreign qualification" as the anchor text, am I more likely to add or take away from the strength of the service page? Thanks for any and all insight!
Intermediate & Advanced SEO | | mkupfer1 -
Keyword difficulty and time to rank
Hello, Is there a correlation between the keyword difficult and the time it takes to rank ? In other words let's say I try to rank for the keyword "seo" and it is going to take 2 years to rank 1 st whereas if I go for "best seo tools in 2018" and it takes just 2 weeks ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Rankings drastically changing
I monitor our positions for a few keywords but they are very unstable. One day they will be at position 1, 2 or 3 and then all of a sudden not even on Google. We use an IP redirect to guide users to the correct site and I suspect this may be a cause. Could anybody shed some light? Thanks
Intermediate & Advanced SEO | | JordanRowlands0 -
Ranking strangeness
Just wondering if anyone had come across this kind of scenario which I had/have with a client. Rebuilt/revamped site that has got problems with thin content we are looking to resolve. Rankings for the main keywords were ok on page 2 or 3 and being worked on. Two weeks ago ALL main keywords disappeared from ranking (category pages). The homepage took over and ranked ALL those keywords at #1! Bang -straight to top spot. However happy I was I find this disconcerting as there is a reasonable level of competition. Today homepage rankings in the main go and directories come back into the rankings at some good positions on page one. We still need to fix thin and duplicated content! I can justify the problems and swing with the category pages but the massive cross the board top position for the homepage has been pretty bizarre. Has anyone else had the experience where the homepage suddenly 'out-performs' in a big way?
Intermediate & Advanced SEO | | MickEdwards0 -
Ranking and Deindexing Issues
Hi We have a website www.advanced-tuning.co.uk which has been suffering since Penguin 2 in terms of SERPS drops and indexing of pages. There are several issues which I believe are impacting on rankings and indexing/ pages being removed from the index. 1) Unnatural links. Been through Cemper and 2% of back links are toxic , 71% suspicious. There has been some auto link building undertaken by previous SEO’ers which has resulted in a lot of very poor quality back links - .pl forum member links etc. I put together a link disavow doc and have now seen Average Link Detox Risk drop to moderate from high. There still a few dodgy links but I’m working my way through these. 2) “thin” content – the site has a lot of auto generated manufacturer / model web pages e.g. http://advanced-tuning.co.uk/model/chevrolet-captiva-2-0-d-vcdi-150/ http://advanced-tuning.co.uk/model/bmw-116i-115/ these pages are internally linked to each other In addition there's a series of geographically targeted web pages which tbh don't seem to have been hit (yet) e.g. http://advanced-tuning.co.uk/location/engine-remapping-huddersfield/ My question is should I; a) Look to remove these manufacturer / model pages completely b) Invest time in generating suitable content for the service /location pages? c) Remove both types of content and concentrate on creating suitable content and links for the top level manufacturer web pages Also If i do remove the manufacturer / model pages is it worth me 301'ing the pages that are still indexed? Thanks in advance, Ade
Intermediate & Advanced SEO | | Door4seo0 -
Product Page rankings - How to boost?
Hi folks I am responsible for an e-commerce website. Our website is doing very well but I believe that our product pages should be ranking more highly than they currently are. When taking over my current role, it became clear that a number of changes would need to be made to try and boost the under performing product pages. Amongst other things I therefore implemented the following: New Product content - we have placed a massive focus on reworking all product content so that it is unique and offers value to the reader. The new content includes videos, images and text that is all keyword rich but (I hope) not seen as overly spammy. Duplicate content - the CMS was creating multiple versions of the same page - I addressed this by implementing 301 redirects and adding canonical links. This ensures there is now only 1 version of the page Parameters - I instructed Google to not index certain URLs containing specific parameters Internal links - I have tried to improve the number of links to the products from relevant key category pages My question is, although some of the changes have only been in place for a month, what else can I do to ensure that the product pages rank as highly as possible. As an e-commerce website with so many products it is very difficult to link to these product pages directly, so any tips or suggestions would be welcome! Here's an example of a product page link : http://www.directheatingsupplies.co.uk/pid_37440/100180/Worcester-Greenstar-29CDi-Classic-Gas-Combi-Boiler-7738100216-29-Cdi.aspx
Intermediate & Advanced SEO | | DHS_SH0 -
Could ranking problem be caused by Parked Domain?
I've been investigating a serious Google ranking drop for a small website in the UK. They used to rank top 5 for about 10 main keywords and overnight on 24/3/12 they lost rankings. They have not ranked in top100 since. Their pages are still indexed and they can still be found for their brand/domain name so they have not been removed completely. I've coverered all the normal issues you would expect to look for and no serious errors exist that would lead to what in effect looks like a penalty. The investigation has led to a an issue about their domain registration setup. The whois record (at domaintools) shows the status as "Registered and Parked or Redirected" which seems a bit unusual. Checking the registration details they had DNS settings pointing correctly to the webhost but also had web forwarding to the domain registrar's standard parked domain page. The domain registrar has suggested that this duplication could have caused ranking problems. What do you think? Is this a realistic reason for their ranking loss? Thanks
Intermediate & Advanced SEO | | bjalc20110 -
Home Page Rankings Drop
Hi all we have being working with a small local client in the last few weeks getting good rankings using onsite op, and business listings we have been getting good ranking ie top 15 then today we drop right out the top 50, after completing manual checks i see the keywords as all related | glasgow catering | Not in Top 50 | down > 42 | |
Intermediate & Advanced SEO | | Will_Craig
| catering glasgow | Not in Top 50 | down > 41 | |
| glasgow caterers | Not in Top 50 | down > 39 | |
| caterers in glasgow | Not in Top 50 | down > 37 | |
| caterers glasgow | Not in Top 50 | down > 32 | Also when completing manual checks on the above keywords, the home page is not ranking what so ever, infact its missing i went 300 results deep and cant find it, other inner pages rank but not the home. The only other recent change is that we now have a listing under the Google maps section of the homepage on page 1 any advice www.georgieporgies.co.uk0