Keyword stuffing in URL? Ekk. Help Please.
-
Okay, so I work as content manager in the travel industry and we're re-doing our site, pretty much from scratch, including the SEO, anchor text/route url, etc. I am struggling with one particular thing. If all my url's have similar keywords, ie example.com/atlanta-trip and example.com/boston-trip and so on and so forth for every destination, will using "trip" in the url be seen by Google as keyword stuffing? Should I make my url's more diverse?
My gut feeling is no based on all the Moz, Google and other SEO research I've done, because it's all relevant to the content and the user experience, but I'd like to be sure, since we really can't afford to get penalized by Google...again.
-
Agreed,
As long as each of the location pages are unique but all contain the word "trip" you'll be fine.
Have you considered taking it a step further and researching what people search most for each location?
Example:
Atlanta Trip vs Atlanta Tours vs Atlanta Holiday vs Atlanta Vacation etc.
Obviously it would need to match the intent of the page, but you could further improve the page by matching what people search for most for each location in the URL and Title. (If "trip" is a common term for all locations, then use this across them all)
Greg
-
Same feeling than Ron. I would care more about title and page stuffing. Checking the top 10 results and what they are doing can help you to decide.
-
Harry,
My guiding principle on all this type of thing is will this provide a better experience for end users. In my opinion your URL set up would as it logically lets people find what they are looking for. I would just make sure the navigation for the site takes advantage of this set up and gets users where they need to go. So I do not believe this URL structure would hurt you. it might actually help you as long as the content is relevant to the URL, meta description and tags.
Ron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help - Losing Ranking on Plural Keywords in Google
Help! I'm losing keyword rankings for certain keywords - but still ranking well on others. The trend I can see is that we're losing rankings on plurals, so this page https://www.key.co.uk/en/key/platform-trolleys-trucks Used to rank well for: platform trolleys
Algorithm Updates | | BeckyKey
platform trucks
flat bed trolleys But now only ranks well for platform trolley flat bed trolleys platform truck I have seen a large number of keywords drop out - they're not hitting traffic massively yet, but conversions are dropping - help! I;m struggling to find the cause!0 -
How to formulate keyword in language that has cases and foreign characters
Hello everybody, this is my first but foremost headache causing question that i can't seem to find answear to for a month already. I live in Lithuania - small eastern European country and my native language has all "fancy" things that one could probably immagine (tenses, cases, compound forms, foreign letters: ąčęėį..., genders, declensions etc.) The problem is: how to formulate keywords correctly for my SEO to get the best results? I'll try to explain my problem in detail by using few different cases on the same aspect: 1. If i'm using keyword in nominative case which is "atvirkštinis stogas" (reverse roof eng.) - i usually can't follow all of the recommendations for SEO: add keyword in topic, follow the keyword rate in text, because the same keyword will be repeated for numerous times but in many different forms because of the nature of language itself i.e. genitive case - "atvirkštiniam stogui", locative - "atvirkštiniame stoge". Even MOZ page analysis doesn't recognize these cases as the same keyword. How about Google? Searching for keywords in different cases also gives slightly different results - some websites drop by 5 - 7 places on google searchpage No.1. Possible solutions: a) Formulate all keywords in text by using only nominative case which would totaly limit writer to a first-former kid writting capabilities and result in nobody reading the text at all. b) Formulate keywords according to mostly used keyword in text, which would affect organic search because everybody is searching for keywords in nominative case. Note that everybody here in Lithuania usually use the nominative case in search window on google. 2. The use of foreign letters (ąčęėįšųž). If we use the same keyword "atvirkštinis stogas", we have only one letter "š" that is causing a problem.
Algorithm Updates | | StatybosMarketingas
In normal texts we use all of these letters, HOWEVER, nobody is ever writting these letters while searching for keyword in google, so normally they would search for "atvirkstinis stogas" with "s" instead of "š". If you search for these two keywords "atvirkštinis stogas" and "atvirkstinis stogas" you also get slightly different results. Possible solutions: 1. Use keyword with foreign letters and have perversed search results, because everybody will still search for keywords without them. 2. Use keyword without foreign letters which will affect SEO and tell me that I don't have any of my keywords in text, topic, url, etc. Any ideas on how to solve these puzzles? 🙂0 -
Help for a webstore with Google Warnings for Watermark Images and Panda
I have not had too much experience with helping websites that have been hit by Panda - any tried and tested formulas I can pass to website owner would be great. He does not want to reveal domain name - its in the area of children/baby products 'Web site featured on page 1 of Google search results for many years (website 5 years old- Australian domain) . In April/May 2014, Google suspended our Google Shopping account because we used watermarks on all our images. We were advised that the suspension would remain in place indefinitely or until such time the watermarks were removed. We wrote back to Google to explain that these watermarks were put in place by our store back 2005 with the sole purpose of protecting our intellectual property. Needless to say, their attitude was unwavering. And as a result, revenue plummeted. However, the perfect storm was about to hit our store without warning. In the same month, Panda 4.0 was unleashed and our store was hit once again. This update alone reduced visitor numbers by around 50% overnight. The Panda 4.0 algorithm update was designed to target poor quality, duplicate content and unfortunately we had some of it. We have now begun creating original content with many of the new products we're uploading onto our web site. It's slow and tedious. We have modified our web site to now include a tag on a the home page (this was missing). We have removed many duplicate links from our footer (it was too big and contained hundreds of links that were also repeated from the header). We introduced a blog and we have engaged the services of a local seo company to disavow any bad backlinks and add missing or improve existing content to category and brand pages. No improvement in our situation is yet visible and with Christmas just 3 months away, poor sales during our 'bread and butter' period will mean even tougher times for our store in 2015. ANY PANDA EXPERTS who can help please email me felicity@gardenbeet.com - looking for independent freelancers rather than agencies
Algorithm Updates | | GardenBeet0 -
How Does Google Treat External Links to URLs with # Anchors?
Here are two URLs to explain this example: **Original URL: **example.com/1/ **URL that points to anchor within the webpage above: **example.com/1/#anchor Does Google treat these two URLs as separate entities or the same? For example, does an external link to the anchor URL pass full PageRank value to the original URL? How does Google handle this? Is there anything negative about this situation? Are there any risks associated with links to the anchor URL? Finally, is it more valuable for an external link to point to the URL without an anchor?
Algorithm Updates | | SAMarketing0 -
Dropped off cliff for a partic keyword & can't find out why
At the beginning of Dec we ranked consistently in the top 3 for the keyword 'Suffolk' for the site www.suffolktouristguide.com (apge rank 4, thousands of quality inboud links, site age 5 years +). Since then we've been falling off a cliff and today aren't even in the top 50 for this search term, but most of our othr search terms are unaffected. Our SEOMoz grade remains A for 'Suffolk' and we haven't changed anything in that time that could have had such a material effect (knowingly at least). A similar issue happened to my other site www.suffolkhotelsguide.com back in April and it hasn't recovered despite grade A's on the homepage and key pages. We've checked internal broken links, page download times, external links (used the disavow tool and reconsideration request and got back 'We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google'); etc etc Any thoughts on what I can try next? All suggestions appreciated as I am completely stuck (& have spent a fortune on 'SEO experts' to no effect).
Algorithm Updates | | SarahinSuffolk0 -
With Google's Location Based Searches, Should I Include a City Name with My Keywords?
What I mean is when you search on Google it seems to pull information by your location so would it be helpful including the city name + keyword still for SEO or would it be just as helpful using just the keyword? For example, a client is in Alexandria, VA and has a computer repair shop so would "Alexandria computer repair" be as good or better than "computer repair"? Just a little curious. Thanks!
Algorithm Updates | | CodyOelker-AMICreativeStudio2 -
Vanity URL's and http codes
We have a vanity URL that as recommended is using 301 http code, however it has been discovered the destination URL needs to be updated which creates a problem since most browsers and search engines cache 301 redirects. Is there a good way to figure out when a vanity should be a 301 vs 302/307? If all vanity URL's should use 301, what is the proper way of updating the destination URL? Is it a good rule of thumb that if the vanity URL is only going to be temporary and down the road could have a new destination URL to use 302, and all others 301? Cheers,
Algorithm Updates | | Shawn_Huber0 -
Today all of our internal pages all but completely disappeared from google search results. Many of them, which had been optimized for specific keywords, had high rankings. Did google change something?
We had optimized internal pages, targeting specific geographic markets. The pages used the keywords in the url title, the h1 tag, and within the content. They scored well using the SEOmoz tool and were increasing in rank every week. Then all of a sudden today, they disappeared. We had added a few links from textlink.com to test them out, but that's about the only change we made. The pages had a dynamic url, "?page=" that we were about to redirect to a static url but hadn't done it yet. The static url was redirecting to the dynamic url. Does anyone have any idea what happened? Thanks!
Algorithm Updates | | h3counsel0