Can the Moz tool identify variations of a Chinese language branded keyword?
-
We've recently started a trial of the Moz Pro service and are tracking a selection of keywords. Our primary band / product name is 功夫英语(Kungfu English), so we've set a rule that any keywords containing those four Chinese characters (功夫英语) should be marked as a branded keyword. However, in the "Non-Paid Keywords Sending Search Visits" section of our traffic report, we see a few variations on our brand name that are not being marked as branded keywords. (See attached Images). Based on our rules, shouldn't these variations also be marked as branded keywords without our needing to manually add them as such? Or have I misunderstood the intent of this rule?
For the English text, the brand rule about words containing "kungfuenglish" seems to have resulted in all of "www.kungfuenglish.com", "http://www.kungfuenglish.com", and kungfuenglish being labelled as branded keywords. However, I'm not seeing the same sort of result with variations on the Chinese keyword, 功夫英语.
-
Hi Chiaryn, thanks for your help. My original question might not have communicated the problem very well, so I'll try to clarify it here. I think the algorithm is working for the English words, but it seems not to be working for the Chinese words.
I have set a contains rule around the following Chinese keyword: 功夫英语. Based on my understanding of how the rules work, that should mean that the following variations of that keyword are also marked as branded keywords.
- 功夫英语官网
- 功夫英语怎么样
- 功夫英语网站
- 功夫英语视频
The problem is that these variations are not appearing as branded keywords in my traffic report.
In terms of work arounds, I guess I could add each individual variation as a new keyword to be tracked (and mark it as a branded keyword), or I could add a new brand rule for each variation. However, since there are limits on both the number of brand rules and the number of keywords I can track, I'm hoping for an algorithmic solution
Thanks again for your interesting in helping. I'm really enjoying the trial of the Moz service and hope that we can solve this problem. Also, if it's a Chinese language issue, I'd be happy to help out. It's a growing internet market and I suspect that more Moz community members will be dealing with Chinese sites in the future.
-
Hey Paul,
The brand rule you have set up is considered a "contains" rule, which means that any keyword that is sending you traffic that includes the characters 功夫英语 would be included in the branded traffic, but it would not translate those characters into English, so we wouldn't be showing traffic from any keywords containing kungfu english or kungfuenglish through that rule. You would have to add individual English language keywords to your keywords list and then add a brand rule for the English version of the keywords in order for those to be counted in your branded traffic.
Let me know if you have any other questions.
Chiaryn
Help Team Ninja -
Thanks Moosa. If there is no algorithm to detect the variations, then I'll either just add more brand rules or further exact matches for keywords.
-
Keywords that you are going to add in the section of branded keywords will be appear under the braded keywords banner i don’t think they have the algorithm to detect the variations of the brand name and add under the braded keywords column automatically!
My answer is based on my experience as a user but I guess any staff member can help you better in this regard!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
80% Spam Score!! Can Any One Help?
I have a question about the Spam Score for my website .
Moz Bar | | PoppyP
I have run a Spam Score for https://www.poppyporter.co.uk
It has come back with an 80% score because there are 4 links that are apparently from my poppyporter.com domain each with a 69% spam score.
This poppyporter.com domain is parked and I have no idea why there are links from it. There are no pages there and there never have been, I've never used the poppyporter.com domain only poppyporter.co.uk.
I don't understand why there are links there and why they are making my Spam Score so high.
Will they affect my site's SEO? Do I need to worry about them? If so how do I get rid of them?
Can you help?
Thanks very much Poppy1 -
How do can the crawler not access my robots.txt file but have 0 crawler issues?
So I'm getting this errorOur crawler was not able to access the robots.txt file on your site. This often occurs because of a server error from the robots.txt. Although this may have been caused by a temporary outage, we recommend making sure your robots.txt file is accessible and that your network and server are working correctly. Typically errors like this should be investigated and fixed by the site webmaster.https://www.evernote.com/l/ADOmJ5AG3A1OPZZ2wr_ETiU2dDrejywnZ8kHowever, Moz is saying I have 0 Crawler issues. Have I hit an edge case? What can I do to rectify this situation? I'm looking at my robots.txt file here: http://www.dateideas.net/robots.txt however, I don't see anything that woudl specifically get in the way.I'm trying to build a helpful resource from this domain, and getting zero organic traffic, and I have a sinking suspicion this might be the main culprit.I appreciate your help!Thanks! 🙂
Moz Bar | | will_l0 -
Rogerbot will not crawl my site! Site URL is https but keep getting and error that homepage (http) can not be accessed. I set up a second campaign to alter the target url to the newer https version but still getting the same error! What can I do?
Site URL is https but keep getting and error that homepage (http://www.flogas.co.uk/) can not be accessed. I set up a second campaign to alter the target url to the newer https://www.flogas.co.uk/ version but still getting the same error! What can I do? I want to use Moz for everything rather than continuing to use a separate auditing tool!
Moz Bar | | digitalascend0 -
Onpage Grader not Finding Keyword in URL
I've noticed that the Onpage Grader is not including my keyword in the URL when the keyword is in the domain. If I grade an inner page and the keyword is in the sub-directory, it finds it. Is this intentional? If so, why does the grader not include my keyword in the domain as Keyword in the URL?
Moz Bar | | Dino640 -
Moz Temperature Widget
I've just tried to add the Moz temperature widget to my site (https) and it is getting blocked by Google Chrome for an incorrectly configured SSL certificate (apparently!) The widget embeds this page - https://mozcast.com/embed/yesterday/horizontal Which comes up with a security issue when visited in Chrome Do I need to wait for Moz to fix? Kind Regards Liam
Moz Bar | | ZaddleMarketing0 -
How do I go about fixing my High Priority issues that SEO moz says I have on a PHP site?
I am been trying to deal with this problem for some time now. I have talked to several IT people and SEO moz. None seem to know how to fix these issues on the type of site our company is. Our biggest issue with is Duplicate Page Content. We also have some title issues. Our site is built with PHP coding and variable, meaning the site is not a typical static website. We have a handful of pages that are dynamic depending on what the users chooses to see and do. So, my problem is I can't just go to a specific page and put the canonical or the redirect. It isn't multiple pages for our category pages, for example, it is just one that builds the page depending on the search. Please help!
Moz Bar | | JoshMaxAmps0 -
Moz Local | Download Template
Dear Moz I've received your email about Moz Local. A fantastic tool but it does not allow you to download a template. Clicking 'Download this template' simply reloads the page. I am testing it under incognito mode of Chrome with no add-ons Thank you!
Moz Bar | | Bio-RadAbs0 -
How to print segmented keyword lists to PDF?
Hi Moz forum, We're trying to print segmented keyword lists to PDF. Using the 'segmented lists' feature, we have created segmented lists for several different keyword groupings. We are looking to print each list individually as a PDF, but the feature seems to print ALL keywords from the entire campaign. How can we print segmented keyword lists to PDF? Thanks
Moz Bar | | BoomDialogue690