Reported data in Multi-channel funnels in GA wrong?
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I'd love to start using the Multi-channel funnels feature in Google Analytics but I have zero confidence in the reported data as it seems to bear no relationship to the standard ecomm reports.
To be specific, in August 2013, MCF is reporting the following for email campaigns:
Assisted conversions = 20
Assisted conversion value = £1,405.91
Last Click or Direct Conversions = 14
Last Click or Direct Conversion Value = £369.57Now switching to the traffic sources report, GA reports for the email campaigns revenue was £1,226,41 over the same period across 21 transactions. My interpretation of this is that the email campaigns were the "last-click" and delivered £1,226,41 and 21 "conversions" (as I have no goals configured in this GA view, conversions = transactions I believe)
That leaves the MCF last-click report short by £856.84 (£1,226,41 - £369.57)
I can see no reason why this should be so unless I'm not interpreting the data correctly!
Anybody have any suggestions/ideas as to what's going on?
Any help appreciated.
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Make sure under the MCF "Explorer" tab, you have "Conversions" selected and not "Assisting Interactions Analysis"
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