Question about creating friendly URLs
-
I am working on creating new SEO friendly URLs for my company website.
The products are the items with the highest search volume and each is very geo-specific
There is not a high search volume for the geo-location associated with the product, but the searches we do get convert well.Do you think it is preferable to leave the location out of the URL or include it?
-
I agree with CleverPhD.
Keywords in URLs are extremely helpful both in terms of generating traffic and tracking your reporting in Analytics.
-
We do this currently and include the geo specific information in the URL. You have more than just a ranking boost, it also helps with CTR. The user sees the title, description and URL contain the keywords they are looking for and so it supports that you have the information they need. It has worked really well for us and also helps in organizing the site and also producing analytic reports as we can parse off the URL.
-
My experience is that having the main keyword in the URL is definitely a ranking factor.
If the location keyword phrases convert well, and are easier to rank for there is a definite benefit in including them in the URL, as well as optimising your product pages accordingly as well.
-
Yep - geo-location info is in both locations
-
Hi Sara
If I understand you it sounds like your products are Geo specific. If this IS the case then including the location in the URL is going to be a benefit right now as URL keywords still work, at least in Google.
Once the search engines figure out how to properly rank webpages without taking account of the URL then that little trick will have no effect.
Are you including the same geo-specific info in the product details too?
Regards
Steve
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which URL would you choose?
1 – www.company.com/subfolder/subfolder/keyword-keyword-product (I’m able to keyword match with this url) or 2. www.company.com/subfolder/subfolder/product (no url keyword match) What would you choose? A url which is "short" but still relevant, or, a url which is more descriptive allowing “keyword” match? Be great to get your feedback guys. Many thanks Gary
Technical SEO | | GaryVictory0 -
Mobile website question
Hi Mozzers, A website I manage has a mobile friendly version of their main website and a /m version as well. I was wondering if anyone had any experience in the best way of handling this? Should we just get rid of the /m version and tag the mobile friendly version? Thanks!
Technical SEO | | KarlBantleman0 -
Duplicate Content Question
I have a client that operates a local service-based business. They are thinking of expanding that business to another geographic area (a drive several hours away in an affluent summer vacation area). The name of the existing business contains the name of the city, so it would not be well-suited to market 'City X' business in 'City Y'. My initial thought was to (for the most part) 'duplicate' the existing site onto a new site (brand new root domain). Much of the content would be the exact same. We could re-word some things so there aren't entire lengthy paragraphs of identical info, but it seems pointless to completely reinvent the wheel. We'll get as creative as possible, but certain things just wouldn't change. This seems like the most pragmatic thing to do given their goals, but I'm worried about duplicate content. It doesn't feel as though this is spammy though, so I'm not sure if there's cause for concern.
Technical SEO | | stevefidelity0 -
Duplicate content question...
I have a high duplicate content issue on my website. However, I'm not sure how to handle or fix this issue. I have 2 different URLs landing to the same page content. http://www.myfitstation.com/tag/vegan/ and http://www.myfitstation.com/tag/raw-food/ .In this situation, I cannot redirect one URL to the other since in the future I will probably be adding additional posts to either the "vegan" tag or the "raw food tag". What is the solution in this case? Thank you
Technical SEO | | myfitstation0 -
URL Understanding -
Hello everyone! Can anyone help me understanding this url? Product.asp?PID=1236 cheers
Technical SEO | | PremioOscar0 -
How do I fix these duplicate URLs?
HI guys, I ran a report on my site and it shows some duplicate titles (example below). Do I need to add something to the htaccess file or another file to fix this? I understand that the search engines should only see 1 URL for the page. 2 pages have "Bikes for sale | used bikes | second hand bicycles" title pauslwebsite.com/bikes/ paulswebsite.com/bikes/index.asp Thanks
Technical SEO | | paulmund0 -
Question about an older more obsolete site
I have a website that I don't use much anymore but it ranks on the first page for one of my main keywords. I am using another few websites in different niches right now that are doing better and are more functional. It may cost around 1,300 or so to get the website that I don't use anymore, to look and function in the new ways of the internet. Would you suggest that I: Do a site redesign (which is more difficult because to make the site do what I want it needs to be out of a wordpress theme) or 301 redirect the site to another one of my sites? Would it make sense to do a 301? The domain is 5 years old but doesn't bring in any leads anymore because it would take a redesign for that to happen. How can I still benefit from the SEO that I have done on that site? Thanks and sorry if this message is hard to follow. If I need to clear anything up please let me know.
Technical SEO | | blake-766240 -
When URL rewrite can lead to un pretty URLs
Hi Mozzers. I've a client that has done a little bit of mess rewriting the URLs of its site. In fact, also the data base driven URLs are rewritten, but the dev forgot to change the space with "-", so that now the 95% of the URLs are like this one: http://www.portalesardegna.com/search/Appartamenti e Residence/ Obviously not really a pretty URL. I am not so sure if this issue has an SEO consecuences (in fact, the site ranks pretty well also with those kind of url), but I am thinking more on usability issue. Could you suggest me any easy fix to this rewrite problem?
Technical SEO | | gfiorelli12
