Scribd embed links - bad idea?
-
My client's site in question has a TON of outstanding, constantly updated, highly detailed articles. The site owner also has a branded collection of nearly all of them on Scribd. I guess I can live with that because dupe content isn't an issue and the pdfs there link back to the site and another domain of ours. Plus it gets a lot of eyeballs on our newish brand and content, and we can run reports on users.
BUT, we have Scribd social share buttons on each article on our site that (among other things) allows a user to grab a direct link to the content on Scribd or an embed link for their blog or whatever.
So, two questions really -
- Foremost, shouldn't we get rid of that embed option on our page? I mean, isn't is stealing from our backlink potential? I can't imagine juice would somehow pass back to us through a Scribd-located doc or embed but I haven't found info affirming or contradicting that.
- And secondly, isn't a Scribd collection a bit analogous to posting videos on YouTube and hoping your page will ultimately benefit from it via clickthroughs, etc? At this year's MozCon I heard a strong argument against that.
Thanks -
-
"Foremost, shouldn't we get rid of that embed option on our page? I mean, isn't is stealing from our backlink potential? I can't imagine juice would somehow pass back to us through a Scribd-located doc or embed but I haven't found info affirming or contradicting that."
Yes, I absolutely agree that you should remove these. I'd also look for embeds of their Scribd documents and do a little bit of link reclamation and see if you can get a link added to the original content. Can't hurt, right?
"And secondly, isn't a Scribd collection a bit analogous to posting videos on YouTube and hoping your page will ultimately benefit from it via clickthroughs, etc? At this year's MozCon I heard a strong argument against that."
You could go a few ways on this - I don't think it's causing a huge issue. I might name the Scribd document something different from their own blog post, to try and rank for different variations on the titles.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Suggestions for top links to share
Hi Moz Community. I would like to ask for any recommendation/suggestions for top 20+ links where to share articles for SEO? Links could range from social media, blogs, etc.
Branding | | ScottImageWorks1 -
Opinions For Getting Worthwhile Links For Longevity
Hi Everyone, I have just joined the Moz community and have been reading through a lot of content. I have a question and I would like to put it out to all of the professional digital marketers here to hear their take on it. Basically I work for a construction company that has developed a way to build extensions to houses which is environmentally friendly and cost effective. Obviously the house extensions market is pretty competitive and I need to work out how I can make headway into the market for the digital marketing side of things. The website is still under construction and I am having it built in order to will viewers to enter their contact details for more information as well as provide lots of useful content that show why the product will be more cost effective than say a standard timer frame constructed house extension. We are having some professional videos made as well so we can set up a YouTube channel and this will be clearly visible on the website as well. What I would like advice on is how would you start to build quality links to a site like this. We are not going for just local trade but more national (UK). The main thing is that we have longevity and I know it wont happen very quickly but I want to ensure that we do things the right way. Thanks Barry
Branding | | newbiebarry0 -
External 'Source' link in PPC Ad copy
Afternoon Mozzers, Noticed something today on Google.co.uk that we have never seen / noticed before on PPC adverts. This exampe is a Google UK search for Wonga payday. Within the Ad copy there is a link to a BBC news article about the company. Has anyone else seen these on any PPC Ads? I am assuming this is not an intentional feature from Wonga to link to an external site from within their own PPC advert? i assume they would not get charged for these clicks. If anyone has any further info or insights on this feature it would be appreciated. PqsOoUy.png
Branding | | Sarbs0 -
Add Google + button link to google page and not link
Hello SEOOOOOOOOO moz people ! I was wondering if you know how can I add Google + button to my page I tried to set it up in google page http://awesomescreenshot.com/08d1a9hmef https://plus.google.com/b/109790526955470383191/109790526955470383191/posts But i would like to link the button to my google + fan page https://plus.google.com/b/109790526955470383191/109790526955470383191/about and not the url of the page. As our website is indeed 12 websites if you go to http://www.ibremarketing.com you don't have the same +1 than http://www.ibremarketing.com/me or http://www.ibremarketing.com/ma Any idea of how to do it ? It would be amazing 😛
Branding | | AymanH0 -
Considering Switch to old Domain - Any Bad Karma?
So here is the issue. I am working with a company that used to have a branded domain. Then they split the domain into two separate keyword rich domains and tried to change branding to match the keyword rich domains. This made for a really long brand name that is difficult to actually rank for as it is mostly hi traffic key terms and also created brand confusion because all of the social accounts still operate under the old brand name. We are considering a new brand initiative and going back to the original brand name as it better meets our business objectives (they still get traffic from branded searches under the old brand) and the old branded web domain. My question is if there is any added risk in going back to an old domain that has been forwarded for the past 2 years to the new domain? I know the risks and problems of a domain name change, but I am not as certain about the added complication of moving back to an old domain and essentially reversing the flow of 301's. Any thoughts? Cheers!
Branding | | prima-2535090 -
Social Media Icons for trust - have link land them on a social media page or have them stay on the page with like, tweet, +,etc?
An interesting question arises out of a conversation with one of my team. We were talking about FB pages in particular regarding a client and I am for icons that allow for trust without leaving the client's site page (I am from a direct marketing background originally and am against sending them somewhere else). She was pointing out that we had a client who has a FB page and we were not sending them to that page. I explained how I do not like to gain a bit of trust by sending them off site because it is the opportunity to lose a conversion by them becoming distracted. I also thought of a client who has over 100,000 likes, shares, etc. and who still is in the direct sales business at the end of the day; were they better off with a prospective client/customer to send them to their FB page/Twitter page, etc. or should they stay on the commercial site? I still believe that in the bricks and mortar world, I would not have a customer who came in to buy/look at a TV first go down the street to a social club for people who liked my company and then hope they come back and buy. Also, is there an opportunity to close a sale that would not have been closed by virtue of sending them away or to increase the size of the sale (remember, this must be such a sale increase or probability of sale increase as to outweigh the risk of loss of a client who would have bought)? I look forward to your assistance.
Branding | | RobertFisher0 -
Video Creation Ideas On A Budget
I am trying to help a friend add quality content to their site. It's been determined that video is a great medium for much of it. However, their budget and time is limited. Here are some ideas I've had so far and comments on each. Outsource to a budget production company Pros: $500/min or less (I hope), time saving Cons: Quality, possibly boring Sock Puppets Pros: Doable in-house, creative and engaging, multiple characters possible for a conversation rather than 1 actor Cons: Does not fit the corporate theme/feel of the site GoAnimate Cartoon Animations Pros: Doable in-house or hired creator at $500/min or less, creative and engaging, multiple characters possible for a conversation rather than 1 actor Cons: Off-limits, as this is being utilized by a subsidiary partner site that we need to differentiate from Slideshow Video Pros: Doable in-house, no actors required Cons: Possibly boring, only suitable for certain topics Does anyone have any additional ideas to throw out there or comments on how to implement the above in a suitable way for this corporate site?
Branding | | TheDude0 -
Is adding SEO links within Clients Footer good?
With the Google Panda update craving quality, relevant content is it acceptable to place a targeted keyword within other customers websites such as " SEO in ......" ????? Cheers
Branding | | samr2170