How to track click on phone number on mobile device in GA as a goal?

[Titan552]

Hi,

I work with a lot of physicians and one of the things I'd like to do is add a goal in GA so we can try to track how many visitors are clicking the phone # to call the office from smartphones.

1. Would doing this be as straight-forward as adding a the standard javascript click text that I'd add for an external link?

2. And Is there a way to make a goal only "count" if the user-agent is a smartphone?  Because if I attach the JS to the phone #, it's going to be in all of the HTML regardless of which device is used.  Unless of course, I mess with the CSS to only make the javascript code appear on certain stylesheets.

Thank you!

[jesse-landry]

Hopefully too not many people will click that link on the desktop version... But there's always some silly user who is the exception.

Good Luck!

[jesse-landry]

Yeah you know that's a good question. This is a responsive site I'm gathering (good on ya!) so I see the dilemma.

But yes I believe in the Advanced Segment you can parse events triggered via mobile devices.

Also you should be able to build a custom report which should allow you to filter by OS which would even allow you to break down the data by iOS, Android, Windows Phone, etc.

[Titan552]

Thanks you that's perfect.

And then I guess I'd just filter out smartphone-only for accurate data?

[jesse-landry]

Do it like this:

123-456-7890

[Titan552]

Well I have the phone number on the responsive site (for example) as HTML text like this

123-456-7890

Can I track this as an event as you suggest?

I see this code below from the link, but it looks like I need to have the phone # as a link....

Play

Other than the ability to add GA code, is this:

123-456-7890

the same as this  ### 1-847-555-5555

Thank you !

[Allie_Williams]

Agree with Jesse, using GA Event Tracking will help you track clicks on the mobile button. Within GA, you can slice and dice the information a few ways to see mobile users exclusively.

One option is to use the "Advanced Segments" feature to view "Mobile Traffic" and then drill down via the Content > Events > Top Events report.

[jesse-landry]

Well I'm assuming you have a "Click to Call" button setup meaning you have a separate mobile site?

If so, I would simply add a Google analytics event to said button on your mobile site and label it something like "mobile-call" or whatever. Are you familiar with Event Tracking? If not, go here - https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide